MSc Digital Marketing
The MSc in Digital Marketing program at the University of Chester is designed to equip ...
BA(Hons) International Tourism Management and Marketing Management
Queens Park Campus, Chester
INTAKE: September
Program Overview
The BA (Hons) International Tourism Management and Marketing Management program at the University of Chester is designed to provide students with a comprehensive understanding of the global tourism industry coupled with essential marketing management skills. This interdisciplinary degree integrates theoretical knowledge with practical insights to prepare students for diverse roles in tourism management and marketing within the international context.The BA (Hons) International Tourism Management and Marketing Management program at the University of Chester equips students with a blend of specialized knowledge in tourism management and marketing expertise, preparing them to excel in dynamic and competitive global industries. With a strong emphasis on practical learning, industry connections, and international perspectives, graduates emerge ready to make valuable contributions to the evolving landscape of international tourism and marketing.
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Tourism Industry Insights: Students gain a deep understanding of the tourism sector, exploring topics such as destination management, sustainable tourism practices, and consumer behavior in tourism. They learn about the economic, social, and environmental impacts of tourism on local and global levels.
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Marketing Fundamentals: The program emphasizes core marketing principles, strategies, and techniques essential for promoting tourism destinations, services, and experiences. Students develop skills in market analysis, digital marketing, branding, and customer relationship management tailored to the tourism industry.
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International Perspective: With a focus on international tourism, students examine cross-cultural issues, global tourism trends, and the challenges and opportunities of operating in diverse markets. They learn to adapt marketing strategies to different cultural contexts and consumer preferences.
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Industry-Relevant Skills: Through practical projects, internships, and industry placements, students acquire hands-on experience and develop transferable skills crucial for tourism and marketing professions. These skills include communication, project management, teamwork, and problem-solving.
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Career Preparation: Graduates of this program are well-prepared for a range of exciting career paths in tourism management and marketing. They can pursue roles such as tourism marketing managers, destination marketers, international tourism consultants, event managers, or digital marketing specialists in the travel and hospitality sectors.
Location
Queens Park Campus, Chester
Score
IELTS: 6
Tuition Fee
£ 13950
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Chester are required to have completed their secondary education with a minimum overall percentage of 65% or above.
English Language Proficiency:
- IELTS: A minimum score of 6.0 overall, with no individual band score below 5.5.
- TOEFL: A minimum score of 80 on the Internet-based Test (iBT), with no section below 17.
- PTE Academic: A minimum score of 61 overall, with no communicative skills score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity.
International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.
Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.
Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.
Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.
Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.
Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
The BA (Hons) International Tourism Management and Marketing Management program from the University of Chester prepares graduates for diverse and exciting career paths in the dynamic and growing tourism industry. With a blend of specialized knowledge in tourism management and marketing skills, graduates are equipped to make valuable contributions to tourism businesses, destinations, and organizations worldwide.
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Tourism Marketing Manager: Graduates are well-suited for roles as tourism marketing managers, responsible for developing and implementing marketing strategies to promote tourism destinations, attractions, and services. They analyze market trends, consumer behavior, and competitor activities to drive tourism growth.
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Destination Manager: Graduates can pursue careers as destination managers, overseeing the development and management of tourist destinations. They work on enhancing visitor experiences, promoting sustainable tourism practices, and collaborating with local stakeholders to maximize tourism potential.
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International Tourism Consultant: With a strong understanding of global tourism trends and cross-cultural dynamics, graduates can work as international tourism consultants. They advise businesses, governments, and organizations on market entry strategies, destination development, and tourism policy.
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Digital Marketing Specialist (Tourism Sector): The program equips graduates with digital marketing skills tailored to the tourism industry. They can work as digital marketing specialists, focusing on SEO, social media marketing, content creation, and online advertising for tourism businesses and destinations.
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Event Manager (Tourism Events): Graduates may pursue roles as event managers specializing in tourism-related events such as festivals, conferences, and exhibitions. They plan and execute events to attract tourists, enhance destination visibility, and create memorable experiences.
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Market Research Analyst: Careers as market research analysts are also viable options. Graduates can analyze tourism market data, consumer insights, and industry trends to inform marketing strategies and business decisions within the tourism sector.
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Hospitality and Tourism Entrepreneur: Some graduates may choose to start their own businesses within the tourism and hospitality sectors. They can establish tour operators, travel agencies, hospitality ventures, or niche tourism services leveraging their marketing and management skills.
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Business Development Manager (Tourism Industry): Graduates can pursue roles as business development managers in tourism-related organizations. They identify growth opportunities, establish partnerships, and drive revenue through innovative tourism products and services.
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International Sales Manager (Tourism Sector): With a focus on international markets, graduates can excel as international sales managers for tourism businesses. They negotiate contracts, manage distribution channels, and expand market reach globally.
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Further Studies: Graduates may choose to pursue further studies or research in related fields such as international tourism, marketing management, or business administration to enhance their expertise and career prospects.
