MSc International Marketing Management with Internship

Manchester - UK

 

INTAKE: Jan & Sept

Program Overview

The MSc International Marketing Management with Internship program at Manchester Metropolitan University is designed to provide students with a comprehensive understanding of international marketing strategies while offering valuable practical experience through an internship placement. This program combines theoretical knowledge with hands-on industry experience to prepare students for successful careers in the global marketing arena.

  1. International Marketing Strategies: The program focuses on equipping students with the skills to develop effective international marketing strategies. Students learn how to analyze global markets, identify market opportunities, and create marketing plans tailored to different cultural and business contexts.

  2. Consumer Behavior and Market Research: Students gain insights into consumer behavior theories and market research techniques. They learn how to conduct market research, analyze consumer data, and use these insights to develop targeted marketing strategies.

  3. Digital Marketing and Social Media: The program emphasizes the importance of digital marketing in the international marketplace. Students learn about the latest digital marketing trends, social media platforms, and online advertising strategies. They develop skills in content creation, social media management, and data analytics for effective digital marketing campaigns.

  4. Brand Management: Students explore the principles of brand management and learn how to build and manage strong brands in international markets. They gain insights into brand positioning, brand identity, and brand communication strategies.

  5. International Business Environment: The program provides students with a deep understanding of the global business environment. They learn about international trade, cultural differences, legal and ethical considerations, and the impact of globalization on marketing practices.

INTERNSHIP OPPORTUNITIES: One of the unique features of the program is the internship component, which provides students with valuable hands-on experience in a real-world marketing environment. The internship allows students to apply the knowledge and skills gained during their studies to practical marketing projects. 

  1. Practical Experience: Students have the opportunity to work in a professional marketing setting and gain firsthand experience of marketing practices in an international context. They can apply theoretical concepts to real-world marketing challenges and develop practical skills.

  2. Industry Connections: The internship provides students with an opportunity to network with industry professionals and build valuable connections. This can enhance their career prospects and open doors to future employment opportunities.

  3. Professional Development: The internship helps students develop essential professional skills, such as communication, teamwork, and problem-solving. They gain insights into workplace dynamics and learn to navigate the challenges of the marketing industry.

Pollster Education

Location

Manchester - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 18000

Postgraduate Entry Requirements:

  • Academic Qualifications: For postgraduate programs, international students are generally required to have a minimum academic qualification of 55% or above in their previous studies. However, some courses may have specific requirements or higher entry criteria.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 95, with at least 19 in Listening, 19 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 67 with no individual score below 58.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University. 

  1. Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.
  2. International Postgraduate Scholarships: MMU provides postgraduate scholarships to international students undertaking master's degree programs. These scholarships offer financial support towards tuition fees, with amounts ranging from £2,000 to £5,000.
  3. Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.
  4. Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.
  5. External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.

It is important to note that scholarship availability, criteria, and application deadlines may vary each year.

Graduates of the MSc International Marketing Management with Internship program have excellent career prospects in various marketing roles within international organizations. 

  1. International Marketing Manager: Graduates can pursue managerial roles in international marketing, overseeing marketing strategies, product launches, and market expansion initiatives across multiple countries.

  2. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive insights for strategic decision-making.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing roles, utilizing their skills in social media management, content creation, and data analytics to develop and execute digital marketing campaigns on a global scale.

  4. Brand Manager: Graduates can work as brand managers, responsible for managing and enhancing the brand image, developing brand strategies, and ensuring brand consistency across international markets.

  5. International Sales and Business Development: Graduates can pursue careers in sales and business development, focusing on expanding the organization's international market share and building strategic partnerships.

  6. Marketing Consultant: Graduates can work as marketing consultants, providing expert advice and guidance to companies on international marketing strategies, market entry, and brand positioning.


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