BA (Hons) Marketing with placement

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65 to 70% or equivalent in their respective country's grading system.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
• PTE Academic: A minimum overall score of 54 with no individual score below 51.
• DET (Duolingo English Test): A minimum score of 105 is required.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Portsmouth offers a range of scholarships and funding opportunities to support students in their academic journey. These scholarships are aimed at both domestic and international students and are awarded based on various criteria such as academic excellence, financial need, and specific areas of study. 

Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who demonstrate academic excellence and potential. It provides a significant fee reduction for the duration of the student's course.

Vice-Chancellor's Global Development Scholarship: This scholarship is available to international students from selected countries who are applying for undergraduate or postgraduate taught courses. It offers a fee reduction of up to £4,000.

Country-Specific Scholarships: The university offers scholarships specifically for students from certain countries or regions. These scholarships vary in value and eligibility criteria.

Sports Scholarships: The University of Portsmouth recognizes the achievements of talented athletes and offers sports scholarships to support their development and academic success. These scholarships provide financial support, training facilities, and other benefits.

Departmental Scholarships: Some academic departments at the University of Portsmouth offer scholarships to students who demonstrate exceptional academic performance or have a particular interest in a specific field of study. These scholarships are often subject-specific and may vary in terms of eligibility and value.

Graduates of the BA (Hons) Marketing with placement program from the University of Portsmouth have a wide range of career opportunities in the dynamic field of marketing, advertising, branding, and market research. 

Marketing Manager: Graduates may pursue careers as marketing managers, overseeing marketing campaigns, strategies, and initiatives to promote products or services. They may work for corporations, marketing agencies, or non-profit organizations, managing teams of marketers, analyzing market trends, and developing marketing plans to achieve business objectives.

Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), email marketing, and content marketing. They may work for digital agencies, e-commerce companies, or in-house marketing teams, optimizing digital campaigns, analyzing data, and implementing strategies to increase online visibility and engagement.

Brand Manager: Graduates may work as brand managers, responsible for building and managing brand identities, positioning, and messaging. They may work for consumer goods companies, fashion brands, or hospitality chains, developing brand strategies, launching new products, and monitoring brand performance in the market.

Advertising Executive: Graduates can pursue careers as advertising executives, creating and executing advertising campaigns across various media platforms such as television, print, radio, and digital. They may work for advertising agencies, media companies, or in-house marketing departments, collaborating with creative teams, media buyers, and clients to develop impactful advertising messages and campaigns.

Market Research Analyst: Graduates may work as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor activities to inform marketing strategies and decision-making. They may work for market research firms, consulting agencies, or corporate research departments, designing surveys, conducting focus groups, and interpreting data to provide actionable insights to businesses.

Public Relations (PR) Specialist: Graduates can work as PR specialists, managing communications between organizations and their target audiences, stakeholders, and the media. They may work for PR agencies, government agencies, or corporate communications departments, developing PR campaigns, writing press releases, and handling media inquiries to maintain positive public perceptions and manage reputational risks.

Social Media Manager: Graduates may pursue careers as social media managers, responsible for managing and implementing social media strategies to build brand awareness, engage audiences, and drive customer acquisition. They may work for companies, agencies, or as freelance consultants, creating content calendars, monitoring social media channels, and analyzing performance metrics to optimize social media campaigns.

Market Development Manager: Graduates can work as market development managers, identifying new market opportunities, segments, and growth areas for products or services. They may work for technology companies, startups, or international firms expanding into new markets, conducting market research, developing market entry strategies, and collaborating with sales and marketing teams to drive business expansion.

Retail Merchandiser: Graduates may pursue careers as retail merchandisers, responsible for planning and implementing product displays, promotions, and pricing strategies to maximize sales and profitability in retail environments. They may work for retail chains, fashion brands, or consumer goods companies, analyzing sales data, forecasting demand, and optimizing product assortments to meet customer needs and preferences.

Event Marketing Coordinator: Graduates can work as event marketing coordinators, organizing and promoting events such as product launches, trade shows, and corporate conferences to engage customers and generate leads. They may work for event management companies, trade associations, or corporate marketing teams, coordinating logistics, managing vendors, and executing marketing campaigns to ensure successful event outcomes.