BSc (Econ)(Hons) Economics, Finance and Management
Spanning three years, with options to extend to four or five years to include a year ab...
MSc Marketing
QMUL-Mile End London
INTAKE: September
Program Overview
The MSc Marketing program at QMUL is tailored for individuals aiming to excel in marketing roles across diverse industries. The curriculum encompasses a wide array of topics, including Consumer Behaviour, Business-to-Business Marketing, Digital Marketing, Brand Management, and the integration of AI and Big Data in Marketing. This breadth ensures that graduates are well-prepared to navigate the complexities of the modern marketing landscape.
Curriculum: The program's curriculum is meticulously crafted to blend theoretical foundations with practical applications. Core modules such as Brand Management, Understanding Consumer Behaviour, and Digital Marketing provide essential insights into key marketing areas. Additionally, students engage in a 10,000-word dissertation, allowing for in-depth exploration of a marketing topic of their choice. Elective modules offer opportunities to specialize in areas like Services Management, Integrated Digital Communications, and Sustainability Marketing, enabling students to tailor their learning to specific interests and career goals.
Research Focus: QMUL's School of Business and Management is renowned for its research excellence, ranking 22nd for overall research quality among UK business schools. The faculty's research interests span various marketing domains, including consumer behavior, digital marketing, and business strategy. This strong research culture enriches the MSc Marketing program, ensuring that course content is informed by the latest academic insights and industry trends.
Industry Engagement: The MSc Marketing program emphasizes practical experience and industry engagement. Students benefit from guest lectures by industry professionals, providing real-world perspectives on current marketing challenges. The program also offers opportunities for students to undertake projects that address actual marketing issues faced by businesses, fostering the application of theoretical knowledge to practical scenarios.
Global Perspective: Recognizing the global nature of today's markets, the program incorporates a strong international dimension. Modules such as Global Marketing and Communications examine how global brands build relationships in diverse markets. The culturally diverse student body at QMUL further enhances this global perspective, enriching classroom discussions with varied international insights.
Location
QMUL-Mile End London
Score
IELTS: 6.5
Tuition Fee
£ 33500
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 92, with at least with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 21 in Writing.
- PTE Academic: A minimum overall score of 71 with 65 in Writing, and 59 in Reading, Listening and Speaking..
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Queen Mary University of London offers a range of scholarships and bursaries to its students.
Queen Mary Principal's Scholars Program: A scholarship program for undergraduate students who have an offer of admission from Queen Mary University of London and have achieved exceptional academic grades. The scholarship covers full tuition fees for three years of study, as well as a £2,000 annual stipend for living expenses.
Queen Mary International Excellence Scholarships: A scholarship program for international undergraduate and postgraduate students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full tuition fees for one year of study.
Queen Mary Law Scholarships: A scholarship program for undergraduate and postgraduate law students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
Queen Mary Engineering and Materials Science Scholarships: A scholarship program for undergraduate and postgraduate students studying engineering or materials science who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
The MSc Marketing program at Queen Mary University of London is designed to equip students with advanced knowledge and skills in marketing, preparing them for a range of careers in this field.
Marketing Manager: Graduates can take up managerial roles in marketing departments of various industries, overseeing marketing strategies and campaigns, as well as analyzing consumer trends and behavior.
Brand Manager: Graduates can work as brand managers, responsible for the development, implementation, and evaluation of branding strategies to ensure the success of a brand in the market.
Advertising Manager: Graduates can work in advertising agencies, designing and implementing effective advertising campaigns that target specific audiences and increase brand visibility and awareness.
Market Research Analyst: Graduates can work as market research analysts, conducting research to gather and analyze data on consumer behavior and market trends to help businesses make informed decisions.
Product Manager: Graduates can work as product managers, overseeing the development, design, and marketing of products and services, ensuring their success in the market.
Digital Marketing Specialist: Graduates can specialize in digital marketing, working to develop and implement digital marketing strategies, including social media marketing, email marketing, and content marketing.
Entrepreneur: Graduates can start their own marketing consultancy or agency, providing marketing services to businesses of various sizes and industries.
