BSc(Hons) Marketing and Management with a Year in Industry

Queen Mary University of London offers a dynamic BSc(Hons) Marketing and Management program designed to equip students with the skills and knowledge necessary for success in the ever-evolving field of marketing and management. This program integrates theory with practical application, preparing students for a wide range of career opportunities in business, marketing, and related fields. With a focus on real-world experience, students have the opportunity to undertake a year-long industry placement, gaining valuable insights and building professional networks.

Curriculum: The curriculum of the BSc(Hons) Marketing and Management program at Queen Mary University of London covers a broad range of topics essential for success in the field. Courses include marketing principles, consumer behavior, brand management, strategic management, market research, and digital marketing. Students also develop essential management skills such as leadership, communication, problem-solving, and project management. The program emphasizes experiential learning through case studies, group projects, and simulations, allowing students to apply theoretical knowledge to practical business challenges.

Research Focus: Research is integral to the BSc(Hons) Marketing and Management program at Queen Mary University of London. Faculty members are actively engaged in research across various areas of marketing, management, and related disciplines. Students have the opportunity to participate in research projects, working closely with faculty mentors to explore cutting-edge topics, conduct empirical studies, and contribute to academic knowledge in the field. This research focus fosters critical thinking, analytical skills, and a deeper understanding of marketing and management principles.

Industry Engagement: Queen Mary University of London places a strong emphasis on industry engagement within the BSc(Hons) Marketing and Management program. Through partnerships with leading businesses and organizations, students have access to industry insights, guest lectures, networking events, and internship opportunities. The highlight of the program is the optional year-long industry placement, where students gain hands-on experience working in marketing, management, or related roles. This industry engagement provides students with practical skills, professional connections, and valuable experience that enhance their employability upon graduation.

Global Perspective: The BSc(Hons) Marketing and Management program at Queen Mary University of London offers a global perspective on marketing and management practices. Students explore international markets, cultural differences, and global business trends, preparing them for careers in multinational corporations, international marketing agencies, or global consulting firms. The program also emphasizes diversity, inclusion, and ethical considerations in marketing and management, equipping students to navigate the complexities of the global marketplace responsibly and effectively.

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.

English Language Proficiency:

• IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
• TOEFL: A minimum overall score of 92, with at least  21 in Writing, 18 in Reading, 17 in Listening and 20 in Speaking.
• PTE Academic: A minimum overall score of 71 overall and 65 in Writing, and 59 in Speaking ,Reading, Listening and.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Queen Mary University of London offers a range of scholarships and bursaries to its students. 

Queen Mary Principal's Scholars Program: A scholarship program for undergraduate students who have an offer of admission from Queen Mary University of London and have achieved exceptional academic grades. The scholarship covers full tuition fees for three years of study, as well as a £2,000 annual stipend for living expenses.

Queen Mary International Excellence Scholarships: A scholarship program for international undergraduate and postgraduate students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full tuition fees for one year of study.

Queen Mary Law Scholarships: A scholarship program for undergraduate and postgraduate law students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.

Queen Mary Engineering and Materials Science Scholarships: A scholarship program for undergraduate and postgraduate students studying engineering or materials science who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.

Graduates of the BSc(Hons) Marketing and Management program with a Year in Industry from Queen Mary University of London are well-prepared for a wide range of exciting career opportunities in the dynamic fields of marketing, management, and business. 

Marketing Executive: Graduates can pursue careers as marketing executives, working for companies in various industries to develop and implement marketing strategies. They analyze market trends, conduct market research, and create promotional campaigns to attract customers and drive sales.

Brand Manager: Brand managers are responsible for building and maintaining the reputation and identity of a company's products or services. They develop brand strategies, oversee product launches, and ensure brand consistency across all marketing channels.

Digital Marketing Specialist: With the increasing importance of digital channels in marketing, graduates can specialize in digital marketing roles. They leverage online platforms such as social media, search engines, and email marketing to reach target audiences and engage customers effectively.

Market Research Analyst: Market research analysts gather and analyze data to help companies understand consumer preferences, market trends, and competitive landscapes. They conduct surveys, focus groups, and data analysis to provide insights that inform marketing and business decisions.

Management Consultant: Graduates with a strong foundation in marketing and management can pursue careers as management consultants. They work with businesses to identify opportunities for improvement, develop strategic plans, and implement organizational changes to achieve business objectives.

Sales Manager: Sales managers oversee the sales operations of a company, setting sales targets, developing sales strategies, and managing sales teams. They analyze sales data, monitor market trends, and develop relationships with key clients to drive revenue growth.

Entrepreneur/Startup Founder: Some graduates may choose to start their own businesses or join startups as entrepreneurs. They develop innovative products or services, create business plans, and execute marketing strategies to launch and grow their ventures.

Product Manager: Product managers are responsible for overseeing the development and marketing of a company's products or services. They conduct market research, define product requirements, and collaborate with cross-functional teams to bring products to market and drive growth.

Public Relations Specialist: Graduates can pursue careers in public relations, managing the communication and reputation of organizations with the public, media, and stakeholders. They develop PR campaigns, manage media relations, and handle crisis communications to maintain positive brand image.

Retail Manager: Retail managers oversee the day-to-day operations of retail establishments, ensuring smooth functioning, managing staff, and optimizing sales performance. They develop marketing strategies, analyze consumer behavior, and implement initiatives to enhance customer experience and drive sales.