BBA Global Bachelor in Business Administration
NEOMA Business School offers a comprehensive Global Bachelor in Business Administration...
MSc Marketing - International Brand Management
Paris, Rouen, Reims
INTAKE: October
Program Overview
NEOMA Business School offers a specialized 15-month Master of Science (MSc) in Marketing focusing on International Brand Management. This program is meticulously designed to equip students with comprehensive knowledge and advanced skills necessary for managing and developing brands in a global context.
Curriculum: The MSc in Marketing - International Brand Management curriculum at NEOMA Business School covers an extensive range of subjects including brand strategy, consumer behavior, market research, brand communication, international marketing, and brand analytics. The coursework integrates theoretical concepts with practical applications through case studies, simulations, and projects focusing on real-world brand management scenarios.
Research Focus: While primarily emphasizing practical application, the program may incorporate research-oriented projects. Students might engage in research assignments exploring brand perception, market trends impacting branding strategies, consumer insights, or evaluating the effectiveness of brand campaigns, fostering critical thinking and research skills in brand management.
Industry Engagement: NEOMA Business School maintains strong connections with industry partners. The MSc program facilitates industry engagement through internships, guest lectures by branding professionals, and collaborative projects with branding agencies or multinational corporations. These engagements offer students exposure to real-world brand management practices and networking opportunities.
Global Perspective: The MSc in Marketing program integrates a global perspective by addressing brand management practices in an international context. It includes modules focusing on global branding strategies, cross-cultural consumer behavior, international market entry strategies, and managing brands across different markets. The program encourages international experiences through study tours and collaborations with global branding agencies.
Location
Paris, Rouen, Reims
Score
IELTS 6.5
Tuition Fee
€ 14320
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
NEOMA Business School is supporting international students through various scholarship opportunities aimed at fostering academic excellence and diversity within its student body.
- Merit-Based Scholarships: NEOMA offers scholarships based on academic excellence, rewarding high-achieving students with outstanding academic records.
- Need-Based Scholarships: Financial aid and scholarships are available for students with demonstrated financial need, ensuring that deserving candidates have access to quality education.
- Diversity Scholarships: NEOMA values diversity and offers scholarships aimed at promoting cultural diversity among its student community.
- Country-Specific Scholarships: Some scholarships are specifically tailored for students from certain countries, encouraging global representation within the student body.
- Program-Specific Scholarships: Certain scholarships are dedicated to students applying to specific programs or disciplines, supporting individuals pursuing particular fields of study.
Graduates from NEOMA's MSc in Marketing - International Brand Management program can pursue various career paths.
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Brand Manager: Roles involve developing and executing brand strategies, managing brand portfolios, and ensuring brand consistency across various markets for corporations or brand consultancy firms.
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Marketing Manager: Careers involve overseeing marketing campaigns, developing marketing strategies, and implementing branding initiatives within organizations or marketing agencies.
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Product Manager: Graduates can work in roles managing product development, defining product positioning, and coordinating branding efforts for new products or product lines.
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Brand Strategist/Consultant: Opportunities exist in roles advising companies on brand positioning, conducting market research, and devising strategies for brand enhancement or brand revitalization.
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Digital Brand Manager: Roles involve managing the digital presence of brands, executing digital marketing campaigns, and maintaining brand identity across digital platforms.
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International Marketing Manager: Graduates can work in roles focusing on expanding brands into international markets, devising global marketing strategies, and managing brand adaptation to diverse cultures and markets.
