MSc Advertising and Public Relations Management

Leicester

 

INTAKE: Jan & Sept

Program Overview

The Master of Science (MSc) in Advertising and Public Relations Management program at De Montfort University is a comprehensive and forward-thinking course designed to prepare students for dynamic careers in the fields of advertising and public relations (PR). This program offers advanced education in strategic communication, brand management, and marketing strategies.

  1. Integrated Curriculum: The program integrates advertising and public relations, providing students with a holistic understanding of strategic communication and brand management.

  2. Marketing Strategies: Students learn essential marketing strategies specific to advertising and PR, including digital marketing, social media management, and campaign planning.

  3. Industry-Relevant Curriculum: The curriculum is designed to meet the needs of the advertising and PR industry, ensuring that graduates are well-prepared for the competitive market.

  4. Expert Faculty: The program is led by a team of experienced faculty members who are experts in advertising, public relations, and marketing, providing students with valuable insights and mentorship.

  5. Practical Experience: Students often engage in practical projects and case studies that allow them to apply their knowledge to real-world advertising and PR challenges.

  6. Industry Connections: DMU has strong connections with the advertising and PR industry, including advertising agencies, PR firms, and marketing organizations, providing students with opportunities for internships, placements, and networking.

Pollster Education

Location

Leicester

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 17200

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at DMU are typically required to have a minimum of 55% or above in their bachelor's degree or equivalent qualification.
  • English language proficiency:
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 95, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: A minimum overall score of 67 with no individual score below 62.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at De Montfort University. 

  1. Vice-Chancellor's Sports Scholarship:The Vice-Chancellor's Sports Scholarship is awarded to talented athletes who have represented their country at a national level or have achieved exceptional performance in their sport.This scholarship provides a cash award of up to £6,000 per academic year, along with other benefits such as access to sports facilities, sports science support, and mentoring from elite athletes.Eligible students need to apply for this scholarship and go through a selection process that includes an application and an interview.
  2. International Alumni Scholarship:The International Alumni Scholarship is available to international students who have completed an undergraduate or postgraduate degree at DMU and wish to pursue a further postgraduate study.This scholarship offers a tuition fee reduction of up to 20% for the duration of the postgraduate program.To be eligible, students need to have achieved a minimum of a second-class honors degree or equivalent in their previous study at DMU.
  3. Academic Excellence Scholarship:The Academic Excellence Scholarship is awarded to high-achieving international students entering a full-time undergraduate or postgraduate program at DMU.For undergraduate students, this scholarship provides a £3,000 fee reduction for each year of study, while postgraduate students receive a £3,000 discount on their tuition fees.Eligibility is based on academic merit, and students are automatically considered for this scholarship upon submitting their application.
  4. DMU International Scholarship:The DMU International Scholarship is available to international students who demonstrate academic excellence and commitment to enhancing the international student community at DMU.This scholarship offers a £2,000 tuition fee reduction for the first year of study for undergraduate and postgraduate programs.Eligibility is based on academic achievement, personal statement, and a short essay on contributing to the international student community.
  5. Regional Scholarships:DMU also offers a range of regional scholarships for students from specific countries or regions.These scholarships aim to promote cultural diversity and strengthen educational ties between DMU and international communities.The eligibility criteria, benefits, and application process for regional scholarships may vary, and students should refer to the official DMU website for specific information.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc Advertising and Public Relations Management program from De Montfort University are well-prepared for diverse and impactful career opportunities in the fields of advertising and public relations. 

  1. Advertising Manager: Graduates can pursue careers as advertising managers, overseeing advertising campaigns, media planning, and creative development for clients or agencies.

  2. Public Relations Specialist: Opportunities exist as PR specialists, managing public relations campaigns, crisis communication, and media relations for clients or organizations.

  3. Brand Manager: Graduates may work as brand managers, responsible for developing and maintaining brand identities, strategies, and marketing campaigns.

  4. Digital Marketing Manager: For those interested in digital marketing, careers involve managing online advertising, social media marketing, and digital campaigns.

  5. Marketing Communications Manager: Graduates can explore roles as marketing communications managers, coordinating marketing and PR efforts to create cohesive and effective communication strategies.

  6. Content Strategist: Some graduates may work as content strategists, developing and managing content marketing strategies for brands and organizations.

  7. Media Planner: Opportunities exist as media planners, responsible for selecting the most effective media channels for advertising campaigns.

  8. Public Affairs Specialist: Graduates may choose to specialize in public affairs, working with organizations to navigate government relations and public policy issues.


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