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MSc International Marketing
Newcastle - England
INTAKE: September
Program Overview
The MSc International Marketing program at Newcastle University is a highly specialized course that provides students with a deep understanding of international marketing theories, practices, and strategies. The program is ideal for individuals who wish to build careers in global marketing, brand management, market research, digital marketing, and consultancy. It equips students with the ability to analyze international consumer behavior, develop data-driven marketing strategies, and implement effective brand positioning techniques in competitive markets. This program integrates theoretical foundations with practical applications, ensuring students develop the skills necessary to address real-world marketing challenges.
Curriculum: The curriculum of the MSc International Marketing program is designed to offer a comprehensive education in global marketing principles, research methodologies, and digital innovations. Core modules include International Marketing Strategy, Consumer Behavior in Global Markets, Marketing Research, Global Brand Management, and Digital Marketing. The program also incorporates advanced topics such as sustainability in marketing, cross-cultural consumer insights, and emerging market strategies. Through practical case studies, live projects, and simulation exercises, students gain hands-on experience in developing and implementing global marketing campaigns. A significant component of the program is the research-based dissertation or industry project, allowing students to apply their learning to contemporary marketing challenges.
Research Focus: Newcastle University is known for its strong research culture in marketing, with faculty members actively involved in studies on international consumer behavior, digital marketing trends, brand equity, and marketing analytics. The university's Business School is home to leading research centers focused on marketing innovation, customer engagement, and data-driven decision-making. Students in the MSc International Marketing program benefit from research-led teaching and have opportunities to contribute to industry-relevant research projects. The program’s emphasis on evidence-based marketing strategies ensures that graduates are well-equipped to interpret market trends, conduct consumer research, and develop data-driven solutions for global brands.
Industry Engagement: A key strength of the MSc International Marketing program is its strong industry connections, providing students with valuable opportunities to gain practical experience and network with professionals in the field. Newcastle University collaborates with multinational corporations, marketing agencies, and global brands to offer guest lectures, workshops, and live marketing projects. Students can participate in consultancy projects, internships, and industry placements to gain firsthand exposure to international marketing practices. The program also includes access to marketing analytics tools and digital platforms used by professionals, ensuring students are familiar with the latest technologies and methodologies in the industry.
Global Perspective: With an emphasis on international markets, the MSc International Marketing program prepares students to work in diverse cultural and economic environments. The curriculum incorporates global case studies, cross-cultural marketing techniques, and international business strategies, enabling students to understand how marketing decisions vary across regions. Newcastle University offers opportunities for international collaborations, exchange programs, and study tours, allowing students to gain a global perspective on marketing trends and consumer behavior. The program’s focus on international branding, digital globalization, and market expansion strategies ensures that graduates are ready to excel in multinational corporations, global marketing agencies, and international consultancy firms.
Location
Newcastle - England
Score
IELTS: 6.5
Tuition Fee
£ 28900
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, 20 in Reading, 22 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 70 with no individual score below 65.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions
Newcastle University in the UK offers a range of scholarships to international students, providing them with financial support to pursue their studies. These scholarships aim to attract talented and academically outstanding students from around the world.
Vice-Chancellor's International Scholarships: These scholarships are highly competitive and are awarded to exceptional international students who have demonstrated academic excellence. The scholarships cover a partial tuition fee reduction.
International Family Discounts: Newcastle University offers a family discount scheme where siblings or married couples who are both studying at the university can receive a tuition fee reduction.
GREAT Scholarships: Newcastle University participates in the GREAT Scholarships program, which is a joint initiative by the British Council and UK universities. These scholarships are available for students from specific countries and cover full or partial tuition fees.
Chevening Scholarships: Newcastle University is a Chevening Partner, and eligible students can apply for the prestigious Chevening Scholarships, which are funded by the UK government. These scholarships cover tuition fees, living expenses, and other allowances.
Country-specific Scholarships: Newcastle University offers a range of scholarships specifically for students from certain countries. These scholarships may be based on academic merit, financial need, or specific criteria defined by the funding organization.
Research Scholarships: Newcastle University offers research scholarships for international students undertaking a Ph.D. or research-based master's degree. These scholarships often include a stipend to cover living expenses in addition to tuition fee support.
Postgraduate Scholarships: Newcastle University provides various scholarships for international students pursuing postgraduate studies. These scholarships may be discipline-specific or open to students from any field of study.
The MSc International Marketing program at Newcastle University in the UK is designed to provide students with a comprehensive understanding of marketing principles and strategies in a global context. It equips students with the knowledge and skills required to excel in international marketing roles. Graduates of the program have diverse career prospects in the dynamic field of international marketing.
Global Marketing Manager: Graduates can pursue careers as global marketing managers, overseeing marketing activities and strategies on a global scale. They are responsible for developing international marketing plans, identifying market opportunities, conducting market research, and managing marketing campaigns across different countries and cultures. Graduates play a crucial role in expanding businesses into international markets and ensuring brand success.
International Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to assess market trends, consumer behavior, and competitive landscapes in international markets. They provide insights and recommendations to businesses on market entry strategies, product development, pricing, and promotional activities. Graduates contribute to helping businesses make informed decisions and adapt to diverse market environments.
Global Brand Manager: Graduates can pursue careers as global brand managers, responsible for developing and managing brands on an international scale. They develop brand strategies, positioning, and messaging that resonate with diverse target markets. Graduates work on brand communication, brand equity management, and brand extension strategies. They ensure consistency and relevance of the brand across different cultural contexts.
International Sales Manager: Graduates can work as international sales managers, responsible for driving sales and revenue generation in international markets. They develop sales strategies, manage sales teams, and establish relationships with international distributors, partners, and customers. Graduates play a crucial role in expanding market reach, maximizing sales opportunities, and achieving business growth in global markets.
Digital Marketing Specialist: Graduates can specialize in digital marketing and pursue careers as digital marketing managers or specialists with an international focus. They develop and implement digital marketing strategies, including social media marketing, search engine optimization (SEO), pay-per-click advertising, and content marketing, targeting global audiences. Graduates leverage digital platforms to reach and engage customers in international markets.
International Market Entry Consultant: Graduates can work as consultants, providing expertise and guidance to businesses seeking to enter international markets. They assess market opportunities, develop market entry strategies, conduct feasibility studies, and provide recommendations on adapting products, pricing, and distribution strategies to specific international markets. Graduates contribute to minimizing risks and maximizing success in global expansion initiatives.
International Trade and Export Manager: Graduates can pursue careers in international trade and export management, working for businesses engaged in international trade activities. They are responsible for managing export operations, ensuring compliance with international regulations, identifying new export markets, and developing distribution networks. Graduates contribute to expanding businesses' international presence and driving export growth.
Market Development Manager: Graduates can work as market development managers, focusing on identifying and developing new markets for products or services. They conduct market analysis, assess market potential, and develop strategies to penetrate new markets. Graduates play a crucial role in expanding businesses' customer base and revenue streams.
