Masters of Business Administration (MBA) - Marketing and Digital Marketing

Entry Requirements for Postgraduate Programs

Academic Qualifications:

• Minimum Percentage: A minimum of 55% or its equivalent in previous academic qualifications is required for admission consideration.

English Language Proficiency:

• IELTS: An overall IELTS score of 6.5 or higher is required, with no individual band score falling below 6.0.

• TOEFL iBT: A minimum TOEFL iBT score of around 80 is required. 

• PTE: Pearson Test of English score of 53 or higher is required.

• DET: The Duolingo English Test (DET) with a score of 105 or above is required.

To make education more accessible and affordable, the university offers a variety of scholarships specifically designed for international students.

1. International Student Scholarships: The University of New Haven offers merit-based scholarships to international students based on their academic achievements. These scholarships are awarded to students who have demonstrated outstanding academic performance and potential. The scholarship amount can vary and is usually applied towards tuition fees.

2. Presidential Scholarships: This is a highly competitive scholarship for both undergraduate and graduate international students. It recognizes academic excellence, leadership skills, and community involvement. Presidential Scholarships cover a significant portion of tuition costs and may include additional benefits.

3. Dean's Scholarships: Dean's Scholarships are awarded to international students who have achieved a high level of academic excellence. These scholarships contribute to reducing the tuition burden and encouraging students to excel in their studies.

4. Transfer Scholarships: International transfer students may also be eligible for scholarships based on their previous academic achievements. These scholarships recognize the hard work of transfer students and support their successful transition to the University of New Haven.

5. Athletic Scholarships: For international students with exceptional athletic abilities, the university offers athletic scholarships based on talent and participation in specific sports. These scholarships contribute to tuition and may include other benefits for student-athletes.

6. Talent Scholarships: The university recognizes talents beyond academics and sports. Students with talents in areas such as the arts, music, and other creative fields may be eligible for talent scholarships.

7. Application-Based Scholarships: Some scholarships are awarded based on the content and quality of the student's application for admission. Demonstrated passion, leadership, and unique experiences can enhance the chances of receiving these scholarships.

8. International Ambassador Scholarships: This scholarship is for students who are actively involved in promoting cultural exchange and international awareness on campus. It rewards students who contribute to fostering a global community within the university.

9. How to Apply for Scholarships: To be considered for scholarships, international students usually need to complete the scholarship application process along with their application for admission. Requirements may include academic transcripts, letters of recommendation, essays, and an interview. 

A Master of Business Administration (MBA) with a concentration in Marketing and Digital Marketing from the University of New Haven equips graduates with a diverse skill set that is highly sought after in today's dynamic business landscape.  

1. Digital Marketing Manager: Graduates can take on roles as digital marketing managers, responsible for developing and executing online marketing strategies. They oversee campaigns, optimize websites for search engines (SEO), manage social media presence, and analyze data to drive results.

2. Brand Manager: In this role, professionals are responsible for building and maintaining a strong brand identity. They work on strategies to promote brand awareness, monitor market trends, and collaborate with various teams to ensure consistent branding across all channels.

3. Product Manager: Product managers oversee the development and launch of new products. They conduct market research, define product specifications, and collaborate with cross-functional teams to bring products to market successfully.

4. Market Research Analyst: These analysts gather and interpret data on market conditions, consumer preferences, and competitor activity. They help businesses make informed decisions by providing insights into market trends and customer behavior.

5. Advertising Manager: Graduates can work in advertising agencies, planning and executing advertising campaigns for clients. They may be involved in media buying, creative development, and campaign analysis.

6. E-commerce Manager: As online shopping continues to grow, e-commerce managers are in high demand. They oversee the online sales strategies of businesses, ensuring user-friendly websites, efficient checkout processes, and effective online marketing.

7. Social Media Manager: With the prevalence of social media, organizations need experts to manage their online presence. Social media managers create and curate content, engage with audiences, and use analytics to improve performance.

8. Entrepreneurship: Some graduates opt to start their businesses, leveraging their marketing and digital marketing skills to build and promote their brands. An MBA provides valuable knowledge for entrepreneurial endeavors.

9. Consultant: Marketing and digital marketing consultants work with various businesses to develop and implement effective marketing strategies. They may offer specialized expertise in areas like SEO, content marketing, or social media.

10. Sales and Business Development: MBA graduates can pursue roles in sales and business development, where they use their marketing knowledge to identify new opportunities, build relationships with clients, and drive revenue growth.