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MSc Social Media and Management
York
INTAKE: September
Program Overview
The MSc Social Media and Management program is designed for students who are interested in the intersection of social media, marketing, and business management. This course provides advanced knowledge of social media platforms, digital marketing strategies, and the management of online content and communities. Students will learn how to manage social media campaigns effectively, use data analytics to drive decision-making, and build brand strategies using digital tools.
Curriculum: The curriculum is structured around core modules such as Social Media Strategy, Digital Marketing, Social Media Analytics, and Media and Communication Management. Students will explore both the theoretical foundations and practical applications of social media in business contexts, developing critical skills in managing online communities, content creation, and digital brand management. Additional modules also cover topics like Consumer Behavior in the Digital Age and Branding and Reputation Management. The program includes both coursework and a final project that enables students to apply their knowledge to real-world challenges.
Research Focus: Research in this program focuses on understanding the evolving role of social media in shaping business practices, consumer engagement, and brand development. Students will explore topics such as the impact of social media on corporate communication, the role of influencers in marketing, and the ethical considerations of digital marketing strategies. The research component allows students to engage with current trends and contribute to the academic discourse on social media and management.
Industry Engagement: The University of York’s MSc Social Media and Management program emphasizes industry engagement by providing opportunities for students to collaborate with businesses and digital marketing professionals. Students benefit from guest lectures, industry projects, and networking events that connect them with leaders in social media marketing and business strategy. These interactions help students build a professional network and gain valuable insights into the business applications of social media.
Global Perspective: The global nature of social media and digital marketing means that the program attracts students from all over the world, fostering a diverse and international learning environment. Students gain a global perspective on how social media platforms operate in different cultural and geographical contexts, preparing them for careers in international business and digital marketing. The program also includes case studies from a variety of global industries, helping students understand the universal and region-specific trends in social media management.
Location
York
Score
IELTS 6.5
Tuition Fee
£ 27190
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 87, with at least 21 in Listening, 21 in Reading, 21 in Speaking, and 23 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 55.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of York, located in the UK, offers a range of scholarships to support their educational journey. These scholarships aim to recognize academic excellence, encourage cultural diversity, and provide financial assistance to deserving students.
Academic Excellence Scholarships: The University of York offers scholarships based on academic merit to outstanding international students applying for undergraduate or postgraduate programs. The scholarships provide financial support in the form of partial tuition fee reductions.
Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to exceptional international students who demonstrate outstanding academic achievements and leadership potential. The scholarships cover full tuition fees and also provide a generous living stipend to support the students' living expenses during their studies.
Departmental Scholarships: Many departments within the University of York offer scholarships to international students within specific academic fields. These scholarships may cover partial or full tuition fees and are awarded based on academic excellence and potential within the chosen field.
Country-Specific Scholarships: The University of York provides scholarships specifically designed for students from certain countries or regions. These scholarships aim to promote diversity and international collaboration. Examples include the York Graduate Research School Scholarships for students from specific countries or regions.
Research Scholarships: International students interested in pursuing research-based programs such as Ph.D. or MPhil have opportunities to apply for research scholarships. These scholarships provide financial support by covering tuition fees and offering a stipend to assist with living expenses. Funding sources for research scholarships include government grants, research councils, and industry partnerships.
External Scholarships: The University of York encourages international students to explore external scholarship opportunities provided by governments, organizations, or foundations in their home countries. The university provides guidance and support to students in identifying and applying for these external scholarships.
Graduates of the MSc Social Media and Management program from the University of York are well-prepared for a range of dynamic careers at the intersection of social media and business.
Social Media Manager: Graduates can pursue careers as social media managers, responsible for planning, executing, and monitoring social media campaigns to drive engagement and brand awareness.
Digital Marketing Specialist: Equipped with digital marketing insights, graduates can thrive as specialists in areas like SEO, content marketing, email marketing, and online advertising.
Brand Strategist: Graduates can become brand strategists, leveraging social media to shape brand identity, storytelling, and customer perceptions.
Social Media Analyst: With expertise in data analysis, graduates can work as social media analysts, extracting insights from social media metrics to inform marketing strategies.
Digital Communications Manager: Graduates can excel as digital communications managers, overseeing online communication strategies, crisis management, and customer engagement.
Content Creator: Graduates can become content creators, producing compelling social media content, videos, and visuals that resonate with target audiences.
Entrepreneurship: Equipped with a blend of social media and management skills, graduates can venture into entrepreneurship, launching digital startups or consulting firms.
