MSc Global Marketing

York

 

INTAKE: September

Program Overview

The MSc Global Marketing program at the University of York is a prestigious postgraduate offering tailored for individuals who aspire to excel in the dynamic world of international marketing. This program is meticulously designed to equip students with the strategic insights, cultural awareness, and practical skills needed to succeed in a rapidly evolving global marketplace. 

  1. Strategic Marketing: The program delves into strategic marketing concepts, empowering students to develop and implement effective marketing strategies that resonate with diverse global audiences.

  2. Cross-Cultural Understanding: A central focus of the program is on cross-cultural understanding, equipping students to navigate cultural nuances and tailor marketing approaches to different markets.

  3. Digital Marketing: Students engage with the latest trends in digital marketing, learning to leverage digital platforms, social media, and data analytics for impactful global campaigns.

  4. Brand Management: The curriculum covers brand management strategies, enabling students to build and maintain strong global brands that resonate with customers worldwide.

  5. Market Research: Students learn market research techniques, gaining insights into consumer behavior, market trends, and competitive landscapes across various regions.

  6. Global Consumer Insights: The program emphasizes understanding global consumer preferences, enabling students to create products and services that meet diverse customer needs.

  7. International Business Ethics: Students explore ethical considerations in global marketing, understanding the importance of responsible and culturally sensitive marketing practices.

  8. Faculty Expertise: The program is led by experienced faculty members who combine academic knowledge with practical insights. Their mentorship ensures students are well-prepared to tackle the challenges of global marketing.

  9. Professional Networks: The University of York actively fosters connections with marketing agencies, multinational corporations, and industry organizations, providing students with networking opportunities, internships, and exposure to industry trends.

Pollster Education

Location

York

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 26700

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 87, with at least 21 in Listening, 21 in Reading, 21 in Speaking, and 23 in Writing.
    • PTE Academic: A minimum overall score of 61 with no individual score below 55.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of York, located in the UK, offers a range of scholarships to support their educational journey. These scholarships aim to recognize academic excellence, encourage cultural diversity, and provide financial assistance to deserving students. 

  1. Academic Excellence Scholarships: The University of York offers scholarships based on academic merit to outstanding international students applying for undergraduate or postgraduate programs. The scholarships provide financial support in the form of partial tuition fee reductions.
  2. Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to exceptional international students who demonstrate outstanding academic achievements and leadership potential. The scholarships cover full tuition fees and also provide a generous living stipend to support the students' living expenses during their studies.
  3. Departmental Scholarships: Many departments within the University of York offer scholarships to international students within specific academic fields. These scholarships may cover partial or full tuition fees and are awarded based on academic excellence and potential within the chosen field.
  4. Country-Specific Scholarships: The University of York provides scholarships specifically designed for students from certain countries or regions. These scholarships aim to promote diversity and international collaboration. Examples include the York Graduate Research School Scholarships for students from specific countries or regions.
  5. Research Scholarships: International students interested in pursuing research-based programs such as Ph.D. or MPhil have opportunities to apply for research scholarships. These scholarships provide financial support by covering tuition fees and offering a stipend to assist with living expenses. Funding sources for research scholarships include government grants, research councils, and industry partnerships.
  6. External Scholarships: The University of York encourages international students to explore external scholarship opportunities provided by governments, organizations, or foundations in their home countries. The university provides guidance and support to students in identifying and applying for these external scholarships.

Graduates of the MSc Global Marketing program from the University of York are poised for diverse and impactful careers in the realm of international marketing and business. 

  1. Global Marketing Manager: Graduates can work as global marketing managers, developing and executing marketing strategies that expand the reach of products and services across international markets.

  2. International Brand Manager: Equipped with brand management expertise, graduates can become international brand managers, responsible for building and maintaining consistent global brand identities.

  3. Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, leveraging digital platforms and analytics to create effective online marketing campaigns in global contexts.

  4. Market Research Analyst: With skills in market research, graduates can work as market research analysts, providing insights into consumer preferences and market trends to inform strategic decisions.

  5. International Business Development: Graduates can excel in business development roles, identifying new international market opportunities and fostering partnerships with global clients.

  6. Export Marketing Manager: Equipped with global marketing insights, graduates can become export marketing managers, driving the expansion of products and services into new international markets.


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