BSc Hons Accounting, Business Finance and Management
This degree offers a solid foundation in financial, management, and accounting principl...
MSc Global Marketing
York
INTAKE: September
Program Overview
The MSc Global Marketing program equips students with an in-depth and critical understanding of marketing theories as they apply to local, national, and international environments. The course stands out with its international focus, emphasis on ethical and sustainable marketing, and formal links with industry.
Curriculum: Students will study a range of contemporary topics based on leading research, including global marketing, social and ethical marketing, digital marketing, and brand management. The curriculum is designed to provide the academic knowledge and skills necessary for marketing careers across various sectors worldwide.
Research Focus: The program incorporates research-informed teaching, delivered by leading academics and industry experts. The curriculum is updated annually to reflect the latest thinking in global marketing, ensuring that students engage with current research and trends in the field.
Industry Engagement: The MSc Global Marketing is accredited by the Chartered Institute of Marketing (CIM), a mark of the course's quality and the valuable skills students gain. Successfully completing the program takes students partway towards a professional CIM qualification, enhancing their industry readiness.
Global Perspective: Reflecting the international nature of marketing, the program attracts a diverse cohort of students and incorporates global perspectives into its curriculum. This diversity enriches learning experiences and prepares students to operate effectively in various cultural contexts, enhancing their global outlook.
Location
York
Score
IELTS 6.5
Tuition Fee
£ 30530
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 87, with at least 21 in Listening, 21 in Reading, 21 in Speaking, and 23 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 55.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of York, located in the UK, offers a range of scholarships to support their educational journey. These scholarships aim to recognize academic excellence, encourage cultural diversity, and provide financial assistance to deserving students.
Academic Excellence Scholarships: The University of York offers scholarships based on academic merit to outstanding international students applying for undergraduate or postgraduate programs. The scholarships provide financial support in the form of partial tuition fee reductions.
Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to exceptional international students who demonstrate outstanding academic achievements and leadership potential. The scholarships cover full tuition fees and also provide a generous living stipend to support the students' living expenses during their studies.
Departmental Scholarships: Many departments within the University of York offer scholarships to international students within specific academic fields. These scholarships may cover partial or full tuition fees and are awarded based on academic excellence and potential within the chosen field.
Country-Specific Scholarships: The University of York provides scholarships specifically designed for students from certain countries or regions. These scholarships aim to promote diversity and international collaboration. Examples include the York Graduate Research School Scholarships for students from specific countries or regions.
Research Scholarships: International students interested in pursuing research-based programs such as Ph.D. or MPhil have opportunities to apply for research scholarships. These scholarships provide financial support by covering tuition fees and offering a stipend to assist with living expenses. Funding sources for research scholarships include government grants, research councils, and industry partnerships.
External Scholarships: The University of York encourages international students to explore external scholarship opportunities provided by governments, organizations, or foundations in their home countries. The university provides guidance and support to students in identifying and applying for these external scholarships.
Graduates of the MSc Global Marketing program from the University of York are poised for diverse and impactful careers in the realm of international marketing and business.
Global Marketing Manager: Graduates can work as global marketing managers, developing and executing marketing strategies that expand the reach of products and services across international markets.
International Brand Manager: Equipped with brand management expertise, graduates can become international brand managers, responsible for building and maintaining consistent global brand identities.
Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, leveraging digital platforms and analytics to create effective online marketing campaigns in global contexts.
Market Research Analyst: With skills in market research, graduates can work as market research analysts, providing insights into consumer preferences and market trends to inform strategic decisions.
International Business Development: Graduates can excel in business development roles, identifying new international market opportunities and fostering partnerships with global clients.
Export Marketing Manager: Equipped with global marketing insights, graduates can become export marketing managers, driving the expansion of products and services into new international markets.
