BSc Hons Accounting, Business Finance and Management
The University of York is a prestigious institution known for its commitment to academi...
York
INTAKE: September
The MSc Global Marketing program at the University of York is a prestigious postgraduate offering tailored for individuals who aspire to excel in the dynamic world of international marketing. This program is meticulously designed to equip students with the strategic insights, cultural awareness, and practical skills needed to succeed in a rapidly evolving global marketplace.
Strategic Marketing: The program delves into strategic marketing concepts, empowering students to develop and implement effective marketing strategies that resonate with diverse global audiences.
Cross-Cultural Understanding: A central focus of the program is on cross-cultural understanding, equipping students to navigate cultural nuances and tailor marketing approaches to different markets.
Digital Marketing: Students engage with the latest trends in digital marketing, learning to leverage digital platforms, social media, and data analytics for impactful global campaigns.
Brand Management: The curriculum covers brand management strategies, enabling students to build and maintain strong global brands that resonate with customers worldwide.
Market Research: Students learn market research techniques, gaining insights into consumer behavior, market trends, and competitive landscapes across various regions.
Global Consumer Insights: The program emphasizes understanding global consumer preferences, enabling students to create products and services that meet diverse customer needs.
International Business Ethics: Students explore ethical considerations in global marketing, understanding the importance of responsible and culturally sensitive marketing practices.
Faculty Expertise: The program is led by experienced faculty members who combine academic knowledge with practical insights. Their mentorship ensures students are well-prepared to tackle the challenges of global marketing.
Professional Networks: The University of York actively fosters connections with marketing agencies, multinational corporations, and industry organizations, providing students with networking opportunities, internships, and exposure to industry trends.
York
IELTS 6.5
£ 26700
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of York, located in the UK, offers a range of scholarships to support their educational journey. These scholarships aim to recognize academic excellence, encourage cultural diversity, and provide financial assistance to deserving students.
Graduates of the MSc Global Marketing program from the University of York are poised for diverse and impactful careers in the realm of international marketing and business.
Global Marketing Manager: Graduates can work as global marketing managers, developing and executing marketing strategies that expand the reach of products and services across international markets.
International Brand Manager: Equipped with brand management expertise, graduates can become international brand managers, responsible for building and maintaining consistent global brand identities.
Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, leveraging digital platforms and analytics to create effective online marketing campaigns in global contexts.
Market Research Analyst: With skills in market research, graduates can work as market research analysts, providing insights into consumer preferences and market trends to inform strategic decisions.
International Business Development: Graduates can excel in business development roles, identifying new international market opportunities and fostering partnerships with global clients.
Export Marketing Manager: Equipped with global marketing insights, graduates can become export marketing managers, driving the expansion of products and services into new international markets.