MSc Digital Marketing & Analytics
Regent's University London offers an MSc in Digital Marketing & Analytics, prov...
MA Management (Marketing)
London
INTAKE: January
Program Overview
The MA Management (Marketing) program at Regent's University London is a distinguished postgraduate offering tailored for individuals aspiring to excel in the realm of marketing. This program is thoughtfully designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices, enabling them to navigate the evolving landscape of modern business.
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Marketing Excellence: The program places a strong emphasis on mastering marketing concepts, equipping students with the knowledge necessary to create and execute effective marketing strategies.
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Digital Marketing: A key focus of the program is on digital marketing, ensuring that students are well-versed in leveraging digital platforms, social media, and online campaigns.
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Consumer Behavior Analysis: Students delve into consumer psychology and behavior analysis, gaining insights into what motivates consumer decisions and how to engage target audiences effectively.
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Strategic Brand Management: The curriculum covers strategic brand management, enabling students to understand how brands are built, maintained, and positioned in the market.
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Market Research and Analytics: Students acquire skills in market research and data analytics, allowing them to make informed marketing decisions based on data-driven insights.
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Practical Application: Throughout the program, students engage in hands-on exercises, case studies, and marketing projects that bridge the gap between theoretical knowledge and real-world marketing practices.
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Faculty Excellence: The program is led by experienced faculty members who bring a blend of academic expertise and industry insights to the classroom. Their mentorship ensures students are well-prepared for the challenges of modern marketing.
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Networking Opportunities: Regent's University actively cultivates connections with marketing professionals, providing students with opportunities to engage with experts, attend industry events, and gain practical insights.
Location
London
Score
IELTS 6.5
Tuition Fee
£ 22000
Postgraduate Entry Requirements:
- Percentage: International postgraduate applicants are generally expected to have achieved a minimum of 55% or above in their undergraduate degree or equivalent qualification. This requirement ensures that students have a solid foundation in their chosen field of study.
- English Language Proficiency: Similar to undergraduate requirements, international postgraduate students need to demonstrate English language proficiency by meeting one of the following test scores:
- IELTS: A minimum overall score of 6.5, with no individual component below 6.0.
- TOEFL: A minimum score range of 79-95 on the internet-based test (iBT).
- PTE: A minimum score range of 51-67 on the Pearson Test of English. The English language requirement ensures that postgraduate students can effectively communicate and contribute to their academic programs.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Regents University London offers a range of scholarships and financial aid opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, leadership potential, and various other criteria.
- Regents University London Scholarships: The university offers a number of scholarships for both undergraduate and postgraduate students. These scholarships cover a range of disciplines and are awarded based on academic merit, leadership potential, and other criteria. Examples include the High Achiever Scholarship, Future Entrepreneur Scholarship, and Regent's Family Scholarship.
- Partner Scholarships: Regents University London has partnerships with various organizations and institutions that offer scholarships to their students. These scholarships may be specific to certain courses or target students from particular regions or backgrounds. Students are encouraged to check with their respective schools or organizations for available partner scholarships.
- External Scholarships: Regents University London also encourages students to explore external scholarship opportunities from government bodies, foundations, and other organizations. The university provides resources and support to help students identify and apply for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the MA Management (Marketing) (Jan Intake) program from Regent's University London are well-positioned for a variety of exciting careers in the field of marketing.
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Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and execution of marketing strategies to promote products and services.
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Digital Marketing Specialist: Equipped with digital marketing expertise, graduates can specialize in online campaigns, social media marketing, and optimizing digital user experiences.
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Brand Manager: Graduates can work as brand managers, responsible for maintaining and enhancing brand identity, positioning, and resonance in the market.
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Market Research Analyst: With skills in market research, graduates can work as analysts, gathering and interpreting data to inform marketing strategies and decisions.
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Advertising Executive: Graduates can pursue roles in advertising agencies, crafting creative and persuasive campaigns that resonate with target audiences.
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Product Manager: Equipped with marketing insights, graduates can excel as product managers, overseeing the development and marketing of new products.
