MSc Digital Marketing & Analytics
Regent's University London offers an MSc in Digital Marketing & Analytics, prov...
MA Luxury Brand Management
London
INTAKE: January
Program Overview
The MA Luxury Brand Management program at Regent's University London is a prestigious postgraduate offering designed for individuals with a passion for the world of luxury brands. This program is meticulously structured to provide students with a comprehensive understanding of the intricacies of luxury brand management, equipping them with the knowledge and skills required to excel in this exclusive industry.
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Focus on Luxury Brands: The program delves into the unique characteristics of luxury brands, exploring their history, values, and significance in today's global marketplace.
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Strategic Brand Management: A key aspect of the program is the study of brand management strategies tailored specifically for luxury brands. Students learn how to maintain brand authenticity, exclusivity, and value.
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Consumer Behavior in Luxury: Students explore the psychological and behavioral aspects of luxury consumers, gaining insights into their motivations, preferences, and purchasing behaviors.
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Retail and Experiential Marketing: The curriculum covers luxury retailing and experiential marketing, helping students understand how luxury brands create exceptional customer experiences.
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Global Perspective: The program offers a global perspective on luxury brand management, examining different markets and cultural nuances that impact luxury consumption.
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Practical Application: Throughout the program, students engage in hands-on exercises, case studies, and projects that bridge the gap between theory and real-world luxury brand management.
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Faculty Excellence: The program is led by experienced faculty members who bring a blend of academic expertise and industry insights to the classroom. Their guidance ensures students are well-prepared to navigate the complexities of luxury brand management.
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Networking Opportunities: Regent's University actively cultivates connections with professionals in the luxury industry, providing students with opportunities to engage with experts, attend industry events, and gain practical insights.
Location
London
Score
IELTS 6.5
Tuition Fee
£ 24500
Postgraduate Entry Requirements:
- Percentage: International postgraduate applicants are generally expected to have achieved a minimum of 55% or above in their undergraduate degree or equivalent qualification. This requirement ensures that students have a solid foundation in their chosen field of study.
- English Language Proficiency: Similar to undergraduate requirements, international postgraduate students need to demonstrate English language proficiency by meeting one of the following test scores:
- IELTS: A minimum overall score of 6.5, with no individual component below 6.0.
- TOEFL: A minimum score range of 79-95 on the internet-based test (iBT).
- PTE: A minimum score range of 51-67 on the Pearson Test of English. The English language requirement ensures that postgraduate students can effectively communicate and contribute to their academic programs.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Regents University London offers a range of scholarships and financial aid opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, leadership potential, and various other criteria.
- Regents University London Scholarships: The university offers a number of scholarships for both undergraduate and postgraduate students. These scholarships cover a range of disciplines and are awarded based on academic merit, leadership potential, and other criteria. Examples include the High Achiever Scholarship, Future Entrepreneur Scholarship, and Regent's Family Scholarship.
- Partner Scholarships: Regents University London has partnerships with various organizations and institutions that offer scholarships to their students. These scholarships may be specific to certain courses or target students from particular regions or backgrounds. Students are encouraged to check with their respective schools or organizations for available partner scholarships.
- External Scholarships: Regents University London also encourages students to explore external scholarship opportunities from government bodies, foundations, and other organizations. The university provides resources and support to help students identify and apply for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the MA Luxury Brand Management (Jan Intake) program from Regent's University London are well-poised for diverse and rewarding careers within the luxury brand industry.
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Brand Manager: Graduates can work as brand managers, overseeing the strategic direction of luxury brands and ensuring their alignment with market demands and consumer expectations.
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Marketing Manager: Equipped with luxury marketing expertise, graduates can specialize in marketing roles, crafting and implementing strategies that resonate with high-end consumers.
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Retail Manager: Graduates can excel as retail managers, overseeing the operations of luxury boutiques and ensuring exceptional customer experiences.
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PR and Communications Specialist: With a deep understanding of luxury brands, graduates can work in PR and communications roles, shaping the public image and reputation of prestigious brands.
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Luxury Consultant: Graduates can offer their expertise as luxury consultants, providing guidance to brands on market trends, consumer behavior, and strategic positioning.
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Business Development Manager: Equipped with a blend of business acumen and luxury insights, graduates can pursue business development roles, expanding the market presence of luxury brands.
