MSc Digital Marketing & Analytics
Regent's University London offers an MSc in Digital Marketing & Analytics, prov...
MSc Marketing Psychology
London
INTAKE: September
Program Overview
The MSc Marketing Psychology program at Regent's University London is a cutting-edge postgraduate offering meticulously designed for individuals passionate about the intersection of psychology and marketing. This program is tailored to provide students with an in-depth understanding of consumer behavior, enabling them to make strategic marketing decisions based on psychological insights.
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Psychological Insights in Marketing: The program delves into the fascinating world of consumer psychology, equipping students with the knowledge to understand how individuals think, make decisions, and respond to marketing stimuli.
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Consumer Behavior Analysis: A key focus of the program is the analysis of consumer behavior patterns, enabling students to decipher the motivations and influences that drive purchasing decisions.
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Application of Psychological Theories: Students learn to apply psychological theories to real-world marketing scenarios, allowing them to craft effective campaigns, design user experiences, and develop persuasive messaging.
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Neuromarketing Techniques: The curriculum covers innovative neuromarketing techniques that leverage brain science to optimize marketing strategies and enhance consumer engagement.
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Digital Marketing: The program recognizes the importance of digital platforms in modern marketing. Students explore the psychology behind digital interactions and develop skills for successful online campaigns.
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Practical Application: Throughout the program, students engage in hands-on exercises, case studies, and projects that bridge the gap between psychological theory and practical marketing strategies.
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Faculty Excellence: The program is led by experienced faculty members who bring a blend of academic expertise and industry insights to the classroom. Their guidance ensures students are well-equipped to navigate the complexities of marketing psychology.
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Networking Opportunities: Regent's University fosters connections with professionals in the marketing field, providing students with opportunities to engage with experts, attend industry events, and gain practical insights.
Location
London
Score
IELTS 6.5
Tuition Fee
£ 22000
Postgraduate Entry Requirements:
- Percentage: International postgraduate applicants are generally expected to have achieved a minimum of 55% or above in their undergraduate degree or equivalent qualification. This requirement ensures that students have a solid foundation in their chosen field of study.
- English Language Proficiency: Similar to undergraduate requirements, international postgraduate students need to demonstrate English language proficiency by meeting one of the following test scores:
- IELTS: A minimum overall score of 6.5, with no individual component below 6.0.
- TOEFL: A minimum score range of 79-95 on the internet-based test (iBT).
- PTE: A minimum score range of 51-67 on the Pearson Test of English. The English language requirement ensures that postgraduate students can effectively communicate and contribute to their academic programs.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Regents University London offers a range of scholarships and financial aid opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, leadership potential, and various other criteria.
- Regents University London Scholarships: The university offers a number of scholarships for both undergraduate and postgraduate students. These scholarships cover a range of disciplines and are awarded based on academic merit, leadership potential, and other criteria. Examples include the High Achiever Scholarship, Future Entrepreneur Scholarship, and Regent's Family Scholarship.
- Partner Scholarships: Regents University London has partnerships with various organizations and institutions that offer scholarships to their students. These scholarships may be specific to certain courses or target students from particular regions or backgrounds. Students are encouraged to check with their respective schools or organizations for available partner scholarships.
- External Scholarships: Regents University London also encourages students to explore external scholarship opportunities from government bodies, foundations, and other organizations. The university provides resources and support to help students identify and apply for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the MSc Marketing Psychology program from Regent's University London are poised for a range of exciting careers within the marketing and consumer behavior domains.
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Market Research Analyst: Graduates can work as market research analysts, using their understanding of consumer psychology to gather and analyze data to inform marketing strategies.
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Digital Marketing Specialist: Equipped with insights into digital behavior, graduates can specialize in digital marketing, optimizing online campaigns and user experiences.
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Brand Strategist: Graduates can excel as brand strategists, creating campaigns that resonate with target audiences by leveraging psychological insights.
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Consumer Insights Manager: With their expertise in consumer behavior, graduates can help organizations understand their audiences better and tailor their offerings accordingly.
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Advertising Creative: Graduates can pursue roles in advertising, using their psychological knowledge to develop impactful and persuasive ad campaigns.
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Market Planner: Equipped with a blend of marketing and psychology skills, graduates can work as market planners, developing comprehensive strategies for product launches and campaigns.
