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MA Fashion & Luxury Brand Management

London

 

INTAKE: Feb & Sept

Program Overview

The MA Fashion & Luxury Brand Management program at Istituto Marangoni, UK, is a specialized course designed to equip students with advanced skills and insights in the dynamic realm of fashion and luxury brand management. This program immerses students in the art of strategically navigating the intricacies of the fashion and luxury industry, preparing them to be effective brand managers. 

  1. Program Focus: This program centers around the fusion of fashion and luxury brand management, producing professionals who can strategically elevate the presence and perception of fashion and luxury brands.

  2. Curriculum Highlights: The curriculum spans a wide spectrum of topics, including brand strategy, consumer behavior, marketing, retail management, and brand communication.

  3. Brand Strategy Development: Students delve into the nuances of brand strategy development, learning how to craft compelling narratives and identities that resonate with target audiences.

  4. Consumer Behavior Insights: The program emphasizes the importance of understanding consumer behavior, enabling students to align brand strategies with consumer preferences and motivations.

  5. Marketing Strategies: Students explore marketing strategies tailored to the fashion and luxury sector, from traditional approaches to digital and experiential campaigns.

  6. Retail Management: The program covers retail management strategies, equipping students with knowledge of effective retail operations and customer experiences.

  7. Brand Communication: Students learn how to effectively communicate brand values and stories through various mediums, including advertising, public relations, and digital platforms.

  8. Sustainability in Luxury: The program may touch upon the integration of sustainability practices in the luxury and fashion sectors, aligning with evolving industry trends.

  9. Global Luxury Market: Students gain insights into the global luxury market, understanding its dynamics, challenges, and opportunities across different regions.

  10. Industry Partnerships: Students may have the opportunity to collaborate with fashion and luxury brands, gaining real-world experience and insights from industry experts.

  11. Expert Faculty: The program is guided by experienced faculty members who are experts in fashion and luxury brand management, ensuring high-quality education and mentorship.

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Location

London

Pollster Education

Score

IELTS 4.5

Pollster Education

Tuition Fee

£ 25800

Postgraduate Entry Requirements:

  • Academic Requirements: For postgraduate programs, applicants are typically required to have completed a relevant bachelor's degree or an equivalent qualification. The specific academic requirements may vary depending on the program, but a strong academic background with good grades in the relevant field of study is generally expected.
  • IELTS: The minimum required score for IELTS is typically 6.5 or higher.
  • PTE: The minimum required score for PTE is typically 58 or higher.
  • TOEFL: The minimum required score for TOEFL is typically 79 or higher on the internet-based test (iBT).

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Istituto Marangoni offers various scholarships and financial aid options to support students in their academic journey. 

  1. Istituto Marangoni Scholarships: The institute offers a range of scholarships to outstanding students based on their academic achievements, creative abilities, and potential. These scholarships can provide financial assistance towards tuition fees for undergraduate and postgraduate programs.
  2. Region-Specific Scholarships: Istituto Marangoni also offers scholarships dedicated to students from specific regions or countries. These scholarships aim to promote cultural diversity and provide opportunities for talented individuals from various backgrounds.
  3. Industry-Sponsored Scholarships: Some scholarships at Istituto Marangoni are sponsored by leading companies and organizations within the fashion and design industry. These scholarships are often tied to specific programs or courses and provide financial support to students pursuing studies in those fields.
  4. Merit-Based Scholarships: The institute may offer merit-based scholarships to students who demonstrate exceptional academic performance and creative potential. These scholarships recognize and reward outstanding achievements in the chosen field of study.

Graduates of the MA Fashion & Luxury Brand Management program from Istituto Marangoni, UK, have diverse and promising career opportunities within the fashion and luxury industries. 

  1. Brand Manager: Graduates can work as brand managers, overseeing the strategic development and execution of brand campaigns, messaging, and experiences.

  2. Marketing Manager: Graduates can pursue roles as marketing managers, creating and implementing marketing strategies that enhance brand visibility and engagement.

  3. Luxury Retail Manager: Graduates can specialize in luxury retail management, overseeing the operations and customer experiences of high-end retail establishments.

  4. Communication Specialist: Graduates can work as brand communication specialists, crafting and delivering brand messages through advertising, PR, and digital media.

  5. Retail Buyer: Graduates can become retail buyers, responsible for selecting and curating luxury fashion products for retail stores or online platforms.

  6. Luxury Consultant: Graduates can work as luxury consultants, providing insights and strategies to luxury brands for positioning and growth.

  7. Fashion and Luxury Analyst: Graduates can pursue roles in market analysis, providing insights into consumer behavior and industry trends for fashion and luxury brands.

  8. Business Development Manager: Graduates can work in business development roles, identifying growth opportunities and partnerships for fashion and luxury brands.

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