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MA Fashion Promotion, Communication & Media

London

 

INTAKE: Feb & Sept

Program Overview

The MA Fashion Promotion, Communication & Media program at Istituto Marangoni, UK, is a specialized course designed to equip students with advanced skills in the dynamic realms of fashion promotion, communication, and media. This program immerses students in the intricacies of fashion marketing, branding, and media strategies, preparing them to be influential players in the fashion industry. 

  1. Program Focus: This program revolves around the fusion of fashion promotion, communication, and media, cultivating professionals who can strategically position fashion brands in the global market.

  2. Curriculum Highlights: The curriculum encompasses a broad spectrum of topics, including fashion marketing, branding, public relations, digital media, and consumer behavior.

  3. Fashion Marketing Strategies: Students delve into fashion marketing strategies, learning how to create impactful campaigns that resonate with target audiences and enhance brand visibility.

  4. Branding and Identity: The program emphasizes brand identity development, enabling students to shape compelling and consistent brand narratives.

  5. Public Relations: Students learn the art of fashion public relations, gaining skills in media relations, press release writing, event planning, and celebrity endorsements.

  6. Digital Media Engagement: The program covers digital media strategies, equipping students with techniques to engage consumers through social media, influencer collaborations, and online content.

  7. Consumer Behavior Insights: Students explore consumer behavior trends, helping them understand the preferences and motivations that drive fashion purchasing decisions.

  8. Fashion Campaign Planning: The program may include modules on planning and executing fashion campaigns, including photoshoots, videos, and other promotional content.

  9. Fashion Journalism: Students may have the opportunity to explore fashion journalism, developing skills in writing articles, reviews, and features for fashion publications.

  10. Event Management: The program may cover event management skills, teaching students how to plan and execute fashion events, shows, and exhibitions.

  11. Industry Collaboration: Students may collaborate with fashion brands, media outlets, and industry professionals to gain hands-on experience and insights.

  12. Expert Guidance: The program is led by experienced faculty members who are experts in fashion promotion, communication, and media, ensuring high-quality education and mentorship.

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Location

London

Pollster Education

Score

IELTS 4.5

Pollster Education

Tuition Fee

£ 25800

Postgraduate Entry Requirements:

  • Academic Requirements: For postgraduate programs, applicants are typically required to have completed a relevant bachelor's degree or an equivalent qualification. The specific academic requirements may vary depending on the program, but a strong academic background with good grades in the relevant field of study is generally expected.
  • IELTS: The minimum required score for IELTS is typically 6.5 or higher.
  • PTE: The minimum required score for PTE is typically 58 or higher.
  • TOEFL: The minimum required score for TOEFL is typically 79 or higher on the internet-based test (iBT).

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Istituto Marangoni offers various scholarships and financial aid options to support students in their academic journey. 

  1. Istituto Marangoni Scholarships: The institute offers a range of scholarships to outstanding students based on their academic achievements, creative abilities, and potential. These scholarships can provide financial assistance towards tuition fees for undergraduate and postgraduate programs.
  2. Region-Specific Scholarships: Istituto Marangoni also offers scholarships dedicated to students from specific regions or countries. These scholarships aim to promote cultural diversity and provide opportunities for talented individuals from various backgrounds.
  3. Industry-Sponsored Scholarships: Some scholarships at Istituto Marangoni are sponsored by leading companies and organizations within the fashion and design industry. These scholarships are often tied to specific programs or courses and provide financial support to students pursuing studies in those fields.
  4. Merit-Based Scholarships: The institute may offer merit-based scholarships to students who demonstrate exceptional academic performance and creative potential. These scholarships recognize and reward outstanding achievements in the chosen field of study.

Graduates of the MA Fashion Promotion, Communication & Media program from Istituto Marangoni, UK, have diverse and promising career opportunities within the fashion industry and media landscape. 

  1. Fashion Marketer: Graduates can work as fashion marketers, creating and implementing strategic marketing campaigns that elevate brand visibility and drive consumer engagement.

  2. Brand Manager: Graduates can pursue roles as brand managers, overseeing the development and execution of brand identity, narratives, and promotional strategies.

  3. Fashion Public Relations Specialist: Graduates can work in fashion PR, managing media relations, press releases, and events to generate positive brand exposure.

  4. Digital Media Strategist: Graduates can become digital media strategists, leveraging social media platforms and digital content to engage audiences and promote brands.

  5. Fashion Blogger/Influencer: Graduates can establish themselves as fashion bloggers or influencers, using their platforms to promote brands and share fashion insights.

  6. Fashion Journalist: Graduates can work as fashion journalists, writing articles, features, and reviews for fashion publications, websites, and blogs.

  7. Event Coordinator: Graduates can specialize in event coordination, planning and executing fashion events, shows, launches, and exhibitions.

  8. Media Planner: Graduates can work as media planners, strategizing the allocation of advertising budgets across various media channels.

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