MBA Master of Business Administration
The MBA program at the University of Leeds is renowned for its academic excellence, pra...
MA Promotional Media
Leeds
INTAKE: September
Program Overview
The MA in Promotional Media program at the University of Leeds reflects the institution's dedication to fostering expertise in the realm of media, advertising, and communication strategies. This program is thoughtfully designed to equip students with a comprehensive understanding of promotional media, branding, audience engagement, and the creative processes that drive successful campaigns.
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Interdisciplinary Curriculum: The program's curriculum covers a wide range of topics, including advertising theories, media production, branding strategies, digital marketing, and audience analysis.
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Expert Faculty: Esteemed faculty members, experienced media professionals, and advertising experts guide students through an enriching academic journey.
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Creative Campaigns: The program places a strong emphasis on creative campaign development, enabling students to conceptualize, plan, and execute compelling promotional strategies.
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Audience Engagement: By exploring audience psychology and engagement strategies, the program equips students with insights into connecting with diverse target audiences.
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Digital Media Trends: The University of Leeds promotes discussions on digital media trends, including social media marketing, influencer partnerships, and online advertising.
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Practical Experience: State-of-the-art media labs, production facilities, and industry connections empower students, enhancing their ability to create impactful promotional media.
Location
Leeds
Score
IELTS 6.5
Tuition Fee
£ 24750
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at the University of Leeds are generally required to have a minimum academic achievement of 55% or above in their previous studies. This requirement may vary depending on the course and country of origin.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs must demonstrate their English language proficiency. The required English language test scores are as follows:
- IELTS: A minimum overall score of 6.5 with no individual component score below 6.0.
- TOEFL: A minimum overall score of 88, with no individual component score below 19.
- PTE: A minimum overall score of 64, depending on the course, with no individual component score below 60.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Leeds offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships are awarded based on various criteria such as academic excellence, financial need, and specific areas of study.
- Dean's Business School Scholarship: This scholarship is specifically for undergraduate students applying to the Leeds University Business School. It offers a cash award of up to £2,000 per year of study, based on academic achievement and potential.
- Leeds Masters Scholarships: These scholarships are available for UK/EU and international students pursuing a master's degree at the University of Leeds. The scholarships cover partial tuition fees and are awarded based on academic excellence.
- Research Scholarships: The University of Leeds also offers research scholarships for students pursuing a Ph.D. or research-based master's program. These scholarships provide funding for tuition fees and living expenses.
Graduates of the MA Promotional Media program from the University of Leeds are well-prepared for diverse and impactful career paths in advertising, media production, marketing, public relations, and more. The program equips graduates with a versatile skillset, opening doors to various opportunities.
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Advertising and Marketing Agencies: Graduates can work in advertising agencies, creating and executing innovative campaigns for clients across industries.
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Media Production: Opportunities await in media production, where graduates can work in video production, graphic design, and multimedia content creation.
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Digital Marketing: Graduates can engage in digital marketing roles, focusing on online advertising, content creation, and social media management.
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Brand Management: Equipped with branding strategies, graduates can work as brand managers, overseeing the consistency and impact of brand messaging.
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Public Relations: Graduates can work in public relations, shaping public perception through media relations, communication strategies, and crisis management.
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Market Research: The program provides a foundation for graduates interested in market research, analyzing consumer behavior and trends to inform promotional strategies.
