MA Promotional Media

Program Overview

The MA in Promotional Media at the University of Leeds explores the relationship between media, promotion, and society. Students will gain an in-depth understanding of how media is used to shape public opinion, enhance brand visibility, and influence consumer behavior. The program covers a range of media platforms, including digital media, social media, television, print, and more. The course also examines the ethical considerations and challenges of promotional media, including issues of representation, audience targeting, and the impact of promotional content on society. With a combination of theoretical knowledge and practical experience, the program is designed to provide students with a well-rounded perspective on the global media and promotional industries.

Curriculum: The MA in Promotional Media at Leeds offers a comprehensive curriculum that combines core modules with optional courses, allowing students to tailor their studies to their interests. Core modules typically include Media and Promotion, Digital and Social Media Strategies, Advertising and Public Relations, and Research Methods in Media and Communication. These modules provide students with a deep understanding of promotional strategies, media production, and audience analysis. Students can also select from a variety of optional modules focusing on topics such as Branding and Identity, Media Ethics and Regulation, and Global Media Markets. The program culminates in a dissertation, where students can explore a specific area of promotional media in-depth, applying the skills and knowledge they’ve gained throughout the course.

Research Focus: The MA in Promotional Media at Leeds benefits from the university’s strong research culture in media and communication studies. Faculty members specialize in areas such as media production, digital marketing, advertising strategies, and audience studies, providing students with the opportunity to engage with cutting-edge research. Leeds has a number of research centers, such as the Centre for Digital and Media Cultures, that focus on key areas of media studies and promotional practices. These research centers allow students to connect with ongoing projects and engage with current industry trends. Additionally, students are encouraged to develop their own research interests, contributing to the growing body of knowledge in the field of promotional media.

Industry Engagement: One of the highlights of the MA in Promotional Media at Leeds is its strong focus on industry engagement. The program offers students opportunities to work on live projects, internships, and placements with industry partners, allowing them to gain real-world experience and develop professional skills. Leeds has established strong links with media companies, advertising agencies, PR firms, and digital marketing companies, providing students with a wide range of career opportunities. The university also hosts regular guest lectures, networking events, and industry talks, where students can connect with professionals in the media and promotional sectors. These industry connections not only enhance the learning experience but also help students build valuable networks for their future careers.

Global Perspective: The MA in Promotional Media at Leeds offers a global perspective, recognizing the importance of understanding promotional media within international contexts. Students will explore how promotional media strategies vary across different cultures, regions, and markets. The program also addresses the global impact of digital media and social networks, and how brands and media organizations adapt to international trends. With an increasingly interconnected world, the MA in Promotional Media prepares students to work in a globalized media environment, equipping them with the skills to navigate cultural differences and engage with international audiences. Leeds provides a diverse and multicultural learning environment, allowing students to benefit from the global perspectives of their peers.