MBA Master of Business Administration
The MBA program at the University of Leeds is designed to develop well-rounded business...
MA Advertising and Marketing
Leeds
INTAKE: September
Program Overview
The MA in Advertising and Marketing at the University of Leeds combines creative marketing practices with strategic thinking to prepare students for leadership roles in the marketing industry. This program emphasizes an integrated approach to marketing, where students learn how to combine brand communication with advertising tactics to build engaging marketing campaigns. Students gain insight into key areas such as consumer behavior, marketing strategy, digital marketing, and advertising effectiveness. The course is designed to be industry-focused, with practical elements such as live projects, workshops, and collaborations with real-world businesses, ensuring that graduates are job-ready upon completion.
Curriculum: The curriculum for the MA in Advertising and Marketing is comprehensive and includes a variety of modules covering key aspects of the marketing and advertising sectors. Core modules typically include Consumer Behavior, Brand Management, Integrated Marketing Communications, Digital Marketing, and Advertising Strategy. These modules provide a solid foundation in marketing principles while also focusing on the creative and strategic aspects of advertising. Students also have the option to select electives in areas such as Marketing Analytics, Public Relations, and Global Marketing, allowing them to tailor their learning to their individual career goals. The program culminates in a final research project or marketing campaign development, providing students with the opportunity to showcase their knowledge and creativity in a real-world context.
Research Focus: At the University of Leeds, research in the MA in Advertising and Marketing is centered on understanding consumer behavior, the effectiveness of advertising strategies, and the evolving role of digital and social media in marketing. Faculty members are involved in cutting-edge research on topics such as brand perception, consumer decision-making, advertising ethics, digital marketing trends, and the impact of emerging technologies on marketing practices. Students are encouraged to engage with ongoing research projects and can explore these areas in depth as part of their coursework, dissertation, or final project. This research-driven approach ensures that students gain insight into the latest marketing trends and prepare for the future of advertising and marketing.
Industry Engagement: The University of Leeds has established strong connections with industry leaders and organizations, offering students numerous opportunities for industry engagement. Students in the MA in Advertising and Marketing program benefit from guest lectures, industry workshops, and live case studies that provide insight into real-world marketing challenges. The university also has a strong track record of facilitating internships, placements, and collaborations with leading companies in advertising, marketing, and brand management. These partnerships help students build valuable professional networks, gain hands-on experience, and enhance their employability. By working on industry-relevant projects and learning from experienced professionals, students are better prepared to enter the workforce and take on marketing roles in a variety of sectors.
Global Perspective: The MA in Advertising and Marketing at the University of Leeds incorporates a global perspective, ensuring that students understand the international dimensions of marketing and advertising. The program covers the challenges of creating marketing campaigns that resonate with diverse audiences across different cultural contexts. Students examine global advertising trends, international consumer behavior, and how companies tailor their marketing strategies to various international markets. The program also encourages students to explore the role of digital marketing in global business, as well as the impact of globalization on branding and advertising practices. This global outlook prepares students to work in multinational organizations or advertising agencies with an international presence.
Location
Leeds
Score
IELTS 6.5
Tuition Fee
£ 27500
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at the University of Leeds are generally required to have a minimum academic achievement of 55% or above in their previous studies. This requirement may vary depending on the course and country of origin.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs must demonstrate their English language proficiency. The required English language test scores are as follows:
- IELTS: A minimum overall score of 6.5 with no individual component score below 6.0.
- TOEFL: A minimum overall score of 88, with no individual component score below 19.
- PTE: A minimum overall score of 64, depending on the course, with no individual component score below 60.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Leeds offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships are awarded based on various criteria such as academic excellence, financial need, and specific areas of study.
Dean's Business School Scholarship: This scholarship is specifically for undergraduate students applying to the Leeds University Business School. It offers a cash award of up to £2,000 per year of study, based on academic achievement and potential.
Leeds Masters Scholarships: These scholarships are available for UK/EU and international students pursuing a master's degree at the University of Leeds. The scholarships cover partial tuition fees and are awarded based on academic excellence.
Research Scholarships: The University of Leeds also offers research scholarships for students pursuing a Ph.D. or research-based master's program. These scholarships provide funding for tuition fees and living expenses.
Graduates of the MA Advertising and Marketing program from the University of Leeds are well-prepared for diverse and rewarding career paths in advertising agencies, marketing firms, brand management, digital marketing, and creative communication. The program equips graduates with a versatile skillset, opening doors to various opportunities.
Advertising Agencies: Graduates can work in advertising agencies, contributing to strategic campaign planning, creative concept development, copywriting, and campaign execution.
Marketing Management: Opportunities await in marketing departments and firms, where graduates can devise marketing strategies, manage brand identities, and lead marketing campaigns.
Digital Marketing: Graduates can excel in digital marketing roles, focusing on social media marketing, content creation, online advertising, and data analytics.
Brand Management: Equipped with expertise, graduates can pursue roles in brand management, ensuring consistent brand messaging and engagement with target audiences.
Market Research: Graduates can work in market research and consumer insights roles, helping businesses understand consumer behavior and preferences.
Entrepreneurship: The program provides a strong foundation for graduates interested in launching their own advertising and marketing ventures or freelancing as marketing professionals.
