MBA Master of Business Administration
The MBA program at the University of Leeds is renowned for its academic excellence, pra...
MA Advertising and Marketing
Leeds
INTAKE: September
Program Overview
The MA in Advertising and Marketing program at the University of Leeds exemplifies the institution's dedication to nurturing expertise in the dynamic fields of advertising and marketing. This program is meticulously designed to equip students with a comprehensive understanding of the strategic and creative aspects that underpin effective advertising campaigns and successful marketing strategies.
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Comprehensive Curriculum: The program's curriculum covers a diverse range of subjects, including consumer behavior, advertising strategy, brand management, digital marketing, market research, and creative campaign development.
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Expert Faculty: Esteemed faculty members, experienced practitioners, and industry experts guide students through an engaging and enlightening academic journey.
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Practical Projects: The program places a strong emphasis on hands-on projects, allowing students to apply theoretical concepts to real-world advertising and marketing challenges.
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Interdisciplinary Approach: By promoting interdisciplinary collaboration, the program equips students with a holistic understanding of advertising and marketing that integrates strategic, creative, and technological perspectives.
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Industry Connections: The University of Leeds maintains strong ties with the advertising and marketing industry, offering students opportunities for internships, guest lectures, and industry partnerships.
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Modern Resources: State-of-the-art labs, digital marketing tools, and multimedia studios empower students, enhancing their learning experience.
Location
Leeds
Score
IELTS 6.5
Tuition Fee
£ 27500
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at the University of Leeds are generally required to have a minimum academic achievement of 55% or above in their previous studies. This requirement may vary depending on the course and country of origin.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs must demonstrate their English language proficiency. The required English language test scores are as follows:
- IELTS: A minimum overall score of 6.5 with no individual component score below 6.0.
- TOEFL: A minimum overall score of 88, with no individual component score below 19.
- PTE: A minimum overall score of 64, depending on the course, with no individual component score below 60.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Leeds offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships are awarded based on various criteria such as academic excellence, financial need, and specific areas of study.
- Dean's Business School Scholarship: This scholarship is specifically for undergraduate students applying to the Leeds University Business School. It offers a cash award of up to £2,000 per year of study, based on academic achievement and potential.
- Leeds Masters Scholarships: These scholarships are available for UK/EU and international students pursuing a master's degree at the University of Leeds. The scholarships cover partial tuition fees and are awarded based on academic excellence.
- Research Scholarships: The University of Leeds also offers research scholarships for students pursuing a Ph.D. or research-based master's program. These scholarships provide funding for tuition fees and living expenses.
Graduates of the MA Advertising and Marketing program from the University of Leeds are well-prepared for diverse and rewarding career paths in advertising agencies, marketing firms, brand management, digital marketing, and creative communication. The program equips graduates with a versatile skillset, opening doors to various opportunities.
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Advertising Agencies: Graduates can work in advertising agencies, contributing to strategic campaign planning, creative concept development, copywriting, and campaign execution.
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Marketing Management: Opportunities await in marketing departments and firms, where graduates can devise marketing strategies, manage brand identities, and lead marketing campaigns.
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Digital Marketing: Graduates can excel in digital marketing roles, focusing on social media marketing, content creation, online advertising, and data analytics.
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Brand Management: Equipped with expertise, graduates can pursue roles in brand management, ensuring consistent brand messaging and engagement with target audiences.
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Market Research: Graduates can work in market research and consumer insights roles, helping businesses understand consumer behavior and preferences.
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Entrepreneurship: The program provides a strong foundation for graduates interested in launching their own advertising and marketing ventures or freelancing as marketing professionals.
