MBA Master of Business Administration
The MBA program at the University of Leeds is designed to develop well-rounded business...
MA Advertising and Design
Leeds
INTAKE: September
Program Overview
The MA in Advertising and Design at the University of Leeds is crafted to provide students with both a theoretical understanding and practical skills required in the fields of advertising and design. The program explores the integration of creative design, strategic thinking, and digital innovation, empowering students to become leaders in modern advertising campaigns. Students are trained to understand the advertising landscape, from traditional to digital platforms, and are equipped to design compelling advertising strategies that resonate with target audiences. The program also emphasizes the importance of brand development and the role of advertising in shaping consumer culture.
Curriculum: The curriculum of the MA in Advertising and Design offers a blend of practical workshops, project-based assignments, and theoretical insights. Core modules cover topics such as Creative Advertising, Branding and Design, Consumer Behavior, Digital Advertising, and Integrated Marketing Communication. Students learn to develop integrated advertising strategies and how to apply design principles to create visually impactful advertisements. The curriculum also includes opportunities to work on live briefs, where students collaborate with industry partners to solve real-world problems. Additionally, students can choose electives based on their interests, allowing for further specialization in areas like Digital Media, Graphic Design, and Advertising Research. The program culminates in a final project, where students showcase their learning by developing and presenting an advertising campaign or design portfolio.
Research Focus: The University of Leeds is known for its strong emphasis on research and innovation, and the MA in Advertising and Design program is no exception. Research in this program focuses on understanding the psychological, cultural, and social impact of advertising, as well as the role of design in communication. Faculty members are engaged in cutting-edge research on topics such as consumer behavior, advertising ethics, digital media trends, and the effectiveness of advertising campaigns. Students are encouraged to engage with ongoing research and contribute to discussions on the future of advertising and design. The program’s interdisciplinary approach means that students benefit from a broad range of expertise, drawing from fields like psychology, marketing, and sociology.
Industry Engagement: The University of Leeds has strong links with the advertising and design industries, offering students opportunities to collaborate with professionals and organizations throughout the program. Industry engagement is woven into the curriculum through live projects, guest lectures, and workshops led by experienced advertising professionals, designers, and marketers. Students are encouraged to participate in internships, placements, and external projects with advertising agencies, design studios, and media organizations. These opportunities allow students to gain firsthand experience, build professional networks, and enhance their employability. The university’s connections with industry leaders ensure that students stay up-to-date with the latest trends and technologies in advertising and design.
Global Perspective: The MA in Advertising and Design offers a global perspective, acknowledging the increasingly international nature of the advertising industry. Students are exposed to global advertising trends, cross-cultural communication, and international design practices. The program explores how advertising campaigns are tailored to different cultural contexts and how brands engage with diverse audiences across the world. With access to international case studies, students develop an understanding of the challenges and opportunities in global advertising and design. The program prepares graduates to work in multinational corporations, international advertising agencies, or global creative agencies, equipped to address the needs of global brands in a rapidly changing digital landscape.
Location
Leeds
Score
IELTS 6.5
Tuition Fee
£ 32250
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at the University of Leeds are generally required to have a minimum academic achievement of 55% or above in their previous studies. This requirement may vary depending on the course and country of origin.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs must demonstrate their English language proficiency. The required English language test scores are as follows:
- IELTS: A minimum overall score of 6.5 with no individual component score below 6.0.
- TOEFL: A minimum overall score of 88, with no individual component score below 19.
- PTE: A minimum overall score of 64, depending on the course, with no individual component score below 60.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Leeds offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships are awarded based on various criteria such as academic excellence, financial need, and specific areas of study.
Dean's Business School Scholarship: This scholarship is specifically for undergraduate students applying to the Leeds University Business School. It offers a cash award of up to £2,000 per year of study, based on academic achievement and potential.
Leeds Masters Scholarships: These scholarships are available for UK/EU and international students pursuing a master's degree at the University of Leeds. The scholarships cover partial tuition fees and are awarded based on academic excellence.
Research Scholarships: The University of Leeds also offers research scholarships for students pursuing a Ph.D. or research-based master's program. These scholarships provide funding for tuition fees and living expenses.
Graduates of the MA Advertising and Design program from the University of Leeds are well-prepared for diverse and rewarding career paths in the dynamic fields of advertising, branding, design agencies, digital marketing, and creative communication. The program equips graduates with a versatile skillset, opening doors to various opportunities.
Advertising Agencies: Graduates can work in advertising agencies, contributing to strategic planning, creative concept development, copywriting, and campaign execution.
Branding and Marketing: Opportunities await in branding and marketing firms, where graduates can create compelling brand identities, develop marketing strategies, and manage brand campaigns.
Design Studios: Graduates can join design studios, contributing to innovative design projects spanning print, digital, web, and multimedia platforms.
Digital Marketing: Equipped with expertise, graduates can work in digital marketing roles, focusing on social media marketing, content creation, and online advertising.
Media and Communication: Graduates can contribute to media organizations, public relations firms, and communication departments, shaping effective communication strategies.
Entrepreneurship: The program provides a strong foundation for graduates interested in launching their own advertising and design ventures or freelancing as creative professionals.
