Bachelor of International Business in Hotel and Tourism Management

Le Bouveret, Lucerne and Brig

INTAKE: Jan, April, July & Oct

Program Overview

César Ritz College Switzerland stands as a premier institution for hospitality education, offering a Bachelor of International Business in Hotel and Tourism Management. Located in Switzerland, renowned for its excellence in hospitality, César Ritz College provides a unique learning environment that blends academic theory with practical experience. The Bachelor's program is designed to equip students with the skills, knowledge, and global perspective needed to succeed in the dynamic and rapidly evolving hospitality and tourism industry.

Curriculum: The curriculum of the Bachelor of International Business in Hotel and Tourism Management at César Ritz College is carefully crafted to cover all aspects of hotel and tourism management. Core courses include hospitality operations, revenue management, marketing strategies, financial management, and sustainable tourism practices. Students also have the opportunity to specialize in areas such as event management, spa and wellness management, or luxury brand management, tailoring their education to their career aspirations. The curriculum integrates hands-on training, internships, and industry projects to ensure that students gain practical experience and are well-prepared for careers in the hospitality and tourism sector.

Research Focus: César Ritz College emphasizes the importance of research in advancing knowledge and innovation within the hospitality and tourism industry. The Bachelor's program encourages students to engage in research projects that explore relevant topics such as consumer behavior, destination management, hospitality technology, and sustainable tourism development. Faculty members support students in their research endeavors, providing guidance and mentorship to help them conduct meaningful research that contributes to the advancement of the field.

Industry Engagement: Industry engagement is a cornerstone of the educational approach at César Ritz College. The college maintains strong partnerships with leading hospitality and tourism companies worldwide, providing students with opportunities for internships, industry placements, and networking events. Guest lectures, workshops, and industry visits further enhance students' understanding of industry trends and practices, ensuring that they are well-connected and prepared for employment upon graduation. Additionally, the college collaborates with industry partners to develop internship and job placement programs that facilitate students' transition into the workforce.

Global Perspective: With a diverse student body representing various cultural backgrounds and nationalities, César Ritz College offers students a truly global perspective on hospitality and tourism management. The Bachelor's program incorporates international case studies, study trips, and cultural exchanges to expose students to different hospitality and tourism practices around the world. Students also have the opportunity to study at multiple campuses of César Ritz College, located in Switzerland and abroad, further broadening their global outlook and preparing them for careers in the international hospitality and tourism industry.

Location

Le Bouveret, Lucerne and Brig

Score

IELTS 6

Tuition Fee

CHf 41100

Undergraduate Entry Requirements

Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 55% or above in their high school or equivalent qualifications.

English Language Proficiency:

IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
TOEFL: A minimum overall score of 55 is required.

Students must provide:

academic marksheets & transcripts
letters of recommendation
a personal statement - SOP
passport
other supporting documents as required by the university.

It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.

Cesar Ritz College, Switzerland, is fostering excellence in education and making it accessible to students from around the world. To support this mission, the college offers scholarships to international students who demonstrate outstanding academic achievements, leadership potential, or financial need.

Merit-Based Scholarships: These scholarships are awarded to international students based on their academic performance, typically considering factors like GPA or examination scores. Merit scholarships aim to recognize and reward students with a strong academic track record.

Leadership Scholarships: Cesar Ritz College values leadership qualities and contributions to the community. Leadership scholarships are granted to students who have demonstrated exceptional leadership skills, either in their previous educational institutions or through extracurricular activities.

Need-Based Scholarships: The college understands that financial constraints can be a barrier to education. Need-based scholarships are designed to assist international students who require financial support to pursue their studies at Cesar Ritz College. Eligibility is often determined by assessing the student's financial situation and ability to meet tuition and living expenses.

Industry-Specific Scholarships: Some scholarships are tailored to students pursuing specific programs within the field of hospitality and tourism management. These scholarships may be offered in partnership with industry organizations or companies and can provide financial assistance while offering opportunities for industry connections.

Graduating from Cesar Ritz College Switzerland with a Bachelor of International Business in Hotel and Tourism Management opens up a wide array of exciting career opportunities in the dynamic and rapidly growing hospitality and tourism industry.

Hotel Manager: Graduates can pursue roles as hotel managers, overseeing the day-to-day operations of hotels and resorts. They are responsible for managing staff, ensuring guest satisfaction, and optimizing hotel performance in areas such as revenue management, sales, and marketing.

Hospitality Consultant: Graduates can work as hospitality consultants, providing strategic advice and solutions to hospitality businesses seeking to improve their operations, enhance guest experiences, or expand their market presence. They offer expertise in areas such as business development, branding, and customer relationship management.

Event Planner/Coordinator: Graduates can specialize in event planning and coordination, organizing a wide range of events such as corporate meetings, weddings, conferences, and festivals. They handle event logistics, budgeting, vendor management, and client relations to ensure successful and memorable events.

Tourism Marketing Manager: Graduates can pursue roles in tourism marketing, developing and implementing marketing strategies to promote destinations, attractions, hotels, and travel services. They leverage digital marketing, social media, and market research to attract visitors and drive tourism revenue.

Destination Manager: Graduates can work as destination managers, responsible for overseeing the management and promotion of tourist destinations. They collaborate with stakeholders such as government agencies, tourism boards, and local businesses to develop tourism initiatives and enhance destination appeal.

Revenue Manager: Graduates can specialize in revenue management, optimizing hotel and tourism revenue through pricing strategies, demand forecasting, and inventory management. They analyze market trends, competitor data, and booking patterns to maximize revenue and profitability.

Hospitality Entrepreneur: Armed with entrepreneurial skills and industry knowledge, graduates can start their hospitality businesses, such as boutique hotels, bed and breakfasts, tour companies, or event management firms. They have the opportunity to innovate and create unique hospitality concepts tailored to specific market niches.

Resort Activities Manager: Graduates can work as resort activities managers, overseeing recreational and leisure activities offered at resorts and leisure complexes. They coordinate activities such as sports, wellness programs, entertainment, and excursions to enhance guest experiences and satisfaction.

Tour Operator: Graduates can pursue careers as tour operators, designing and selling travel packages to domestic and international destinations. They create itineraries, arrange transportation and accommodations, and provide destination expertise to ensure seamless and memorable travel experiences for clients.

Sustainable Tourism Manager: With a growing emphasis on sustainability in the tourism industry, graduates can specialize in sustainable tourism management, promoting environmentally friendly practices, community engagement, and cultural preservation in tourism destinations.