BSc Hons Accounting, Business Finance and Management
This degree offers a solid foundation in financial, management, and accounting principl...
BSc Hons Marketing (with a year in industry)
York - England
INTAKE: September
Program Overview
In the first year, students are introduced to core marketing concepts alongside modules in management and finance, establishing a solid foundation in the business context. The second year delves deeper into specialized areas such as branding strategies, digital marketing analytics, and sustainable marketing practices. The third year offers a 12-month paid industry placement, allowing students to apply their academic learning in real-world settings, enhancing employability and practical understanding. In the final year, students engage in advanced topics, including international marketing strategy and strategic marketing consulting, refining their expertise for the global market.
Curriculum: The curriculum is structured to provide a comprehensive understanding of marketing within a business framework. In the first year, modules cover marketing essentials, business ethics, and consumer behavior. The second year focuses on practical applications, including business planning, branding, digital marketing, and sustainability. The industry placement in the third year offers hands-on experience, while the final year emphasizes strategic aspects and consultancy skills.
Research Focus: Students are encouraged to engage in research-driven learning, particularly through modules that involve case study analysis and business consultancy projects with real-world companies. This approach fosters critical thinking and analytical skills, essential for addressing complex marketing challenges.
Industry Engagement: The program boasts strong ties with the industry, featuring guest lectures from practicing marketing managers and opportunities for real-world consulting projects. The compulsory year in industry provides invaluable experience, allowing students to apply theoretical knowledge to practical situations, thereby enhancing their employability.
Global Perspective: A global outlook is integral to the program, with modules like international marketing strategy and opportunities to study abroad. This equips students with the cultural competence and strategic insight necessary for international marketing roles.
Location
York - England
Score
IELTS 6.5
Tuition Fee
£ 25800
Undergraduate Entry Requirements:
- Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 87, with at least 21 in Listening, 21 in Reading, 21 in Speaking, and 21 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 55.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of York, located in the UK, offers a range of scholarships to support their educational journey. These scholarships aim to recognize academic excellence, encourage cultural diversity, and provide financial assistance to deserving students.
Academic Excellence Scholarships: The University of York offers scholarships based on academic merit to outstanding international students applying for undergraduate or postgraduate programs. The scholarships provide financial support in the form of partial tuition fee reductions.
Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to exceptional international students who demonstrate outstanding academic achievements and leadership potential. The scholarships cover full tuition fees and also provide a generous living stipend to support the students' living expenses during their studies.
Departmental Scholarships: Many departments within the University of York offer scholarships to international students within specific academic fields. These scholarships may cover partial or full tuition fees and are awarded based on academic excellence and potential within the chosen field.
Country-Specific Scholarships: The University of York provides scholarships specifically designed for students from certain countries or regions. These scholarships aim to promote diversity and international collaboration. Examples include the York Graduate Research School Scholarships for students from specific countries or regions.
Research Scholarships: International students interested in pursuing research-based programs such as Ph.D. or MPhil have opportunities to apply for research scholarships. These scholarships provide financial support by covering tuition fees and offering a stipend to assist with living expenses. Funding sources for research scholarships include government grants, research councils, and industry partnerships.
External Scholarships: The University of York encourages international students to explore external scholarship opportunities provided by governments, organizations, or foundations in their home countries. The university provides guidance and support to students in identifying and applying for these external scholarships.
Graduating with a BSc (Hons) Marketing (with a year in industry) from the University of York opens up a wide range of career opportunities. The inclusion of a year in industry significantly enhances students' employability, providing them with valuable hands-on experience and a competitive edge in the job market.
Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies, managing campaigns, and overseeing the marketing team's efforts to promote products or services. This role requires both creativity and strategic thinking.
Brand Manager: Brand managers focus on maintaining and enhancing a brand’s image and market presence. They develop branding strategies, manage advertising efforts, and ensure the brand's consistency across various platforms.
Digital Marketing Specialist: With the growing reliance on digital platforms, digital marketing specialists plan and execute online campaigns, manage social media accounts, optimize websites for search engines (SEO), and create content to engage target audiences.
Market Research Analyst: Market research analysts gather and analyze data to help companies understand market trends, customer preferences, and competitor strategies. This role involves conducting surveys, focus groups, and statistical analysis to provide insights that drive marketing decisions.
Public Relations (PR) Manager: PR managers are responsible for shaping and managing a company’s public image. They work closely with media outlets, manage press releases, and develop communication strategies to ensure positive media coverage.
Advertising Executive: Advertising executives manage ad campaigns, working with clients to create and execute effective advertising strategies across various media channels such as TV, print, and digital.
E-commerce Manager: E-commerce managers oversee online sales operations, ensuring an optimized online shopping experience. They focus on increasing conversions, managing product listings, and driving traffic to e-commerce websites.
Sales Manager: Sales managers develop and implement strategies to boost sales performance. They manage sales teams, set targets, and collaborate with marketing departments to align sales objectives with marketing efforts.
Content Strategist: Content strategists are responsible for planning and executing content marketing campaigns. They create engaging content that resonates with target audiences, supports marketing goals, and drives engagement on digital platforms.
Entrepreneur: Graduates with an entrepreneurial spirit can use their marketing expertise to launch their own businesses. They can create brands, develop products, and build marketing strategies to grow their companies in competitive markets.
