BA Hons Accounting and Finance
The BA (Hons) Accounting and Finance program at the University of Liverpool provides a ...
BA Hons Marketing with a Year in Industry
Liverpool - England
INTAKE: September
Program Overview
The BA (Hons) Marketing with a Year in Industry is a four-year specialist degree that offers a solid grounding in core management disciplines, with a focus on marketing. This program allows students to examine customer and consumer behavior, understand market functions and evolution, and analyze how firms interact within these markets.
Curriculum: The curriculum includes specialist modules such as digital marketing, branding, market research, relationship marketing, digital marketing and analytics, international marketing, and marketing strategy. These modules are designed to enhance students' overall marketing skills while providing networking and employability opportunities. Additionally, the program emphasizes marketing ethics, corporate social responsibility (CSR), and sustainability, aiming to develop graduates into both outstanding and ethical marketers.
Research Focus: The University of Liverpool Management School holds the prestigious triple accreditation from AACSB, AMBA, and EQUIS, reflecting its commitment to delivering excellent teaching and quality content, underpinned by high-quality research utilized by global practitioners and policymakers.
Industry Engagement: A distinctive feature of this program is the integrated year in industry, providing students with valuable hands-on experience in the business sector. This placement fosters professional growth and enhances employability by allowing students to apply theoretical knowledge in real-world marketing scenarios. The university's strong connections with leading firms facilitate diverse placement opportunities, offering insights into various roles within the marketing field.
Global Perspective: The program's inclusion of international marketing modules ensures that students gain a global perspective on marketing practices. This global outlook equips graduates with the necessary skills to operate effectively in diverse international contexts, addressing the complexities of global markets and consumer behaviors.
Location
Liverpool - England
Score
IELTS: 6.5
Tuition Fee
£ 23200
Undergraduate Entry Requirements:
- Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 85% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Liverpool offers a range of scholarships to support students in their academic pursuits and help make higher education more accessible. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific eligibility requirements.
Vice-Chancellor's International Attainment Scholarship: This scholarship is designed for international undergraduate and postgraduate taught students who demonstrate exceptional academic achievement. The Vice-Chancellor's International Attainment Scholarship provides a reduction in tuition fees for the duration of the program.
Liverpool International College (LIC) Excellence Scholarship: The LIC Excellence Scholarship is available to international students who are progressing from Liverpool International College to an undergraduate degree program at the University of Liverpool. It offers a reduction in tuition fees for the first year of study.
Sports Scholarships: The University of Liverpool offers sports scholarships to talented athletes who have achieved a high level of sporting excellence. These scholarships provide financial support, access to training facilities, specialized coaching, and other resources to help athletes balance their academic and sporting commitments.
International Scholarships for Research Excellence (ISRE): The ISRE scholarships are awarded to international students undertaking a Ph.D. or MPhil research program at the University of Liverpool. These scholarships provide financial support, covering full tuition fees and a stipend to support living expenses.
Subject-specific Scholarships: Various academic departments at the University of Liverpool offer subject-specific scholarships to outstanding students in particular fields. These scholarships aim to recognize academic excellence and support students in their chosen disciplines. Examples include scholarships for Engineering, Business, Medicine, and Social Sciences.
Merit Scholarships: The University of Liverpool offers merit scholarships to high-achieving undergraduate students who demonstrate exceptional academic performance. These scholarships are awarded based on academic merit and provide a reduction in tuition fees for each year of study.
Widening Participation Scholarships: The Widening Participation Scholarships are designed to support students from underrepresented backgrounds who may face barriers to accessing higher education. These scholarships aim to promote social mobility and provide financial assistance to eligible students.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
The University of Liverpool in the UK offers the BA Hons Marketing with a Year in Industry course, which is designed to provide students with a solid foundation in marketing principles and practices. This program aims to develop students' knowledge and skills in areas such as consumer behavior, market research, advertising, digital marketing, and strategic marketing.
Marketing Executive/Coordinator: Graduates can pursue careers as marketing executives or coordinators, working in marketing departments of companies across various industries. They are responsible for implementing marketing strategies, coordinating marketing campaigns, conducting market research, and analyzing consumer behavior. Marketing executives work closely with cross-functional teams to promote products or services, increase brand awareness, and drive customer engagement.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on online marketing channels and strategies. They work on activities such as search engine optimization (SEO), social media marketing, email marketing, content creation, and data analysis. Digital marketing specialists help organizations enhance their online presence, reach target audiences, and generate leads through effective digital marketing campaigns.
Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They conduct surveys, interviews, and data analysis to provide insights that inform marketing strategies and decision-making. Market research analysts help businesses understand their target markets, assess customer needs, and develop effective marketing plans.
Advertising Account Executive: Graduates can work in advertising agencies as account executives, managing client accounts and coordinating advertising campaigns. They collaborate with clients to understand their marketing objectives, develop creative briefs, and oversee the execution of advertising materials. Advertising account executives ensure that advertising campaigns are delivered effectively, on time, and within budget.
Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies for products or services. They work on brand positioning, brand messaging, and brand identity to create a strong brand image. Brand managers oversee brand promotion, monitor market trends, and ensure brand consistency across various marketing channels.
Sales and Business Development: Graduates can enter sales and business development roles, focusing on driving revenue growth and building client relationships. They engage in activities such as sales presentations, lead generation, negotiation, and account management. Sales and business development professionals work closely with marketing teams to identify new business opportunities and convert leads into customers.
Market Analyst/Consultant: Graduates can work as market analysts or consultants, providing strategic insights and recommendations to businesses. They analyze market data, industry trends, and competitive landscapes to identify growth opportunities and advise on marketing strategies. Market analysts/consultants help organizations make informed decisions, enter new markets, and optimize their marketing efforts.
Entrepreneurship: Graduates with a strong entrepreneurial spirit can start their own businesses or pursue freelance marketing consultancy. They can apply their marketing knowledge and skills to develop and promote their products or services, targeting specific market segments.
