MSc Psychology of Advertising

Postgraduate Entry Requirements:

Academic Qualifications: Applicants are typically required to have achieved a minimum undergraduate degree with a percentage of 60 or above. The specific percentage requirements may vary depending on the program and the applicant's field of study. 

English Language Proficiency:

• IELTS: The minimum IELTS score required is 7 or higher, with no individual component score below 6.5.
• TOEFL: The minimum TOEFL score is typically 94 or higher, with minimum 19 in  each individual section.
• PTE: The minimum PTE score required is usually around 65 or higher, with no component score below 50.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.

1. Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.
2. Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.
3. Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.
4. Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.
5. External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.

Graduates of the MSc Psychology of Advertising program from Lancaster University are equipped for a range of exciting career paths in the dynamic field of advertising and marketing.

1. Advertising Agencies: Graduates can work as advertising strategists, copywriters, or creative directors, using their psychological insights to craft compelling campaigns.

2. Market Research Firms: Graduates can apply their expertise in market research, analyzing consumer behavior and preferences to inform marketing strategies.

3. Brand Management: Graduates can pursue roles in brand management, ensuring that marketing efforts align with the brand's values and resonate with consumers.

4. Digital Marketing: Graduates can specialize in digital marketing, leveraging their understanding of consumer psychology to optimize online advertising efforts.

5. Consumer Insights: Graduates can work in consumer insights roles, helping businesses understand their target audiences and develop effective messaging.

6. Media Planning: Graduates can contribute to media planning, identifying the most suitable platforms and channels to reach target consumers.

7. Marketing Consulting: Graduates can become marketing consultants, offering their expertise to businesses seeking to enhance their advertising strategies.

8. Public Relations: Graduates can pursue careers in public relations, shaping positive perceptions of brands through strategic communication.

9. Academic and Research Roles: Graduates can explore academic or research positions, contributing to the advancement of advertising and consumer psychology knowledge.