BA Hons Marketing

Undergraduate Entry Requirements:

• Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 85% or equivalent in their respective country's grading system.
• English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 78, with at least 19 in Listening, Reading, Speaking, and Writing.
  • PTE Academic: A minimum overall score of 62 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Liverpool offers a range of scholarships to support students in their academic pursuits and help make higher education more accessible. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific eligibility requirements. 

1. Vice-Chancellor's International Attainment Scholarship: This scholarship is designed for international undergraduate and postgraduate taught students who demonstrate exceptional academic achievement. The Vice-Chancellor's International Attainment Scholarship provides a reduction in tuition fees for the duration of the program.
2. Liverpool International College (LIC) Excellence Scholarship: The LIC Excellence Scholarship is available to international students who are progressing from Liverpool International College to an undergraduate degree program at the University of Liverpool. It offers a reduction in tuition fees for the first year of study.
3. Sports Scholarships: The University of Liverpool offers sports scholarships to talented athletes who have achieved a high level of sporting excellence. These scholarships provide financial support, access to training facilities, specialized coaching, and other resources to help athletes balance their academic and sporting commitments.
4. International Scholarships for Research Excellence (ISRE): The ISRE scholarships are awarded to international students undertaking a Ph.D. or MPhil research program at the University of Liverpool. These scholarships provide financial support, covering full tuition fees and a stipend to support living expenses.
5. Subject-specific Scholarships: Various academic departments at the University of Liverpool offer subject-specific scholarships to outstanding students in particular fields. These scholarships aim to recognize academic excellence and support students in their chosen disciplines. Examples include scholarships for Engineering, Business, Medicine, and Social Sciences.
6. Merit Scholarships: The University of Liverpool offers merit scholarships to high-achieving undergraduate students who demonstrate exceptional academic performance. These scholarships are awarded based on academic merit and provide a reduction in tuition fees for each year of study.
7. Widening Participation Scholarships: The Widening Participation Scholarships are designed to support students from underrepresented backgrounds who may face barriers to accessing higher education. These scholarships aim to promote social mobility and provide financial assistance to eligible students.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.

The University of Liverpool in the UK offers the BA Hons Marketing course, which provides students with a comprehensive understanding of marketing principles and practices. This program aims to equip students with the knowledge and skills necessary to succeed in the dynamic field of marketing. 

1. Marketing Coordinator/Assistant: Graduates can start their careers as marketing coordinators or assistants, working within marketing departments of organizations across various industries. They assist in the development and implementation of marketing strategies, coordinate marketing campaigns, conduct market research, and assist with the creation of marketing materials. Marketing coordinators play a crucial role in supporting the overall marketing efforts of companies.

2. Digital Marketing Specialist: With the increasing importance of digital marketing, graduates can specialize in digital marketing roles. They can work as digital marketing specialists, focusing on online marketing channels and strategies. Their responsibilities may include search engine optimization (SEO), social media marketing, content creation, email marketing, and digital analytics. Digital marketing specialists help organizations enhance their online presence, reach target audiences, and drive customer engagement.

3. Market Research Analyst: Graduates can pursue careers as market research analysts, gathering and analyzing data to identify market trends, consumer behavior, and competitive landscapes. They conduct surveys, interviews, and data analysis to provide insights that inform marketing strategies and decision-making. Market research analysts help businesses understand their target markets, assess customer needs, and develop effective marketing plans.

4. Advertising and Promotions Coordinator: Graduates can work in advertising agencies or marketing communications firms as advertising and promotions coordinators. They assist in the development and execution of advertising campaigns, manage promotional activities, and work with creative teams to create compelling marketing materials. Advertising and promotions coordinators play a vital role in ensuring that marketing messages effectively reach the target audience.

5. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies for products or services. They work on brand positioning, brand messaging, and brand identity to create a strong and recognizable brand image. Brand managers ensure that the brand's values and promises are consistently communicated to the target audience, helping to build brand loyalty and increase market share.

6. Sales and Account Executive: Graduates can enter sales and account executive roles, where they focus on building relationships with clients, generating leads, and closing sales. They work closely with marketing teams to understand customer needs and develop tailored solutions. Sales and account executives play a crucial role in driving revenue growth and maintaining strong customer relationships.

7. Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and recommendations to businesses. They may work independently or for consulting firms, offering expertise in areas such as market research, brand management, digital marketing, and marketing communications. Marketing consultants help organizations identify opportunities, develop effective marketing strategies, and overcome challenges in a competitive marketplace.

8. Entrepreneurship: Graduates with an entrepreneurial mindset can start their own businesses or pursue freelance marketing consultancy. They can apply their marketing knowledge and skills to develop and promote their own products or services, targeting specific market segments.

The BA Hons Marketing program at the University of Liverpool prepares students for a wide range of career opportunities in the field of marketing. Graduates possess a strong foundation in marketing principles, consumer behavior, market research, and strategic planning. With the practical skills and knowledge gained during the program, they are well-prepared to enter the marketing profession and make valuable contributions to the success of businesses across various industries.