MSc Marketing Management
The MSc Marketing Management program at the University of Aberdeen offers students a co...
Aberdeen
INTAKE: Jan & Sept
The MSc Global Business Communication program offered by the University of Aberdeen is a cutting-edge and comprehensive program tailored for individuals seeking to excel in the field of international business communication. This program is thoughtfully designed to provide students with the skills, strategies, and cultural awareness needed to effectively communicate and navigate the complexities of global business environments.
Holistic Curriculum: The program's curriculum offers a well-rounded exploration of global business communication, covering intercultural communication, negotiation, branding, digital media, and crisis communication. Students gain a solid foundation in communication theories and practical strategies.
Cultural Competence: Recognizing the importance of cultural nuances in global business, the program emphasizes the development of cultural competence and sensitivity. This equips graduates to effectively interact with diverse stakeholders from around the world.
Practical Application: With a strong focus on real-world application, students engage in hands-on projects, simulations, and case studies that mirror actual global business scenarios. This practical approach equips graduates with tangible skills for effective communication in professional settings.
Digital Proficiency: The curriculum covers digital communication tools, social media strategies, and online branding, enabling graduates to leverage technology to enhance global business communication.
Ethical Considerations: The program addresses ethical considerations and challenges in global business communication, including issues related to transparency, cultural appropriateness, and ethical decision-making.
Aberdeen
IELTS 6.5
£ 23800
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships aim to recognize academic excellence, promote diversity, and assist students in pursuing their education at the university.
It is important to note that the availability and specific details of scholarships may vary each year.
Graduates of the MSc Global Business Communication program are well-prepared to pursue rewarding careers in various sectors where effective international communication is crucial.
International Communication Manager: Overseeing communication strategies for multinational corporations, ensuring consistent messaging and cultural sensitivity across various markets.
Cross-Cultural Consultant: Advising businesses on effective communication strategies when interacting with stakeholders from diverse cultural backgrounds.
Global Branding Specialist: Developing and implementing branding strategies that resonate with global audiences while respecting cultural nuances.
Digital Communication Strategist: Managing digital communication channels and social media platforms for global brands, driving engagement and building international communities.
Public Relations Manager: Handling crisis communication, reputation management, and stakeholder engagement for businesses operating on a global scale.
International Market Research Analyst: Conducting research to understand consumer behavior, cultural trends, and market dynamics in different regions.