MA Marketing Management for Events, Hospitality and Tourism

Birmingham

 

INTAKE: Feb & Sept

Program Overview

The MA Marketing Management for Events, Hospitality and Tourism program at University College Birmingham is designed to equip students with the specialized skills and insights required to excel in the dynamic and interconnected industries of events, hospitality, and tourism. With a focus on marketing strategies and management practices, this program offers a unique opportunity for students to enhance their expertise in these key sectors.

  1. Integrated Marketing Concepts: Students gain a comprehensive understanding of marketing principles and strategies tailored to the events, hospitality, and tourism sectors.

  2. Digital Marketing and Social Media: The curriculum explores digital marketing techniques, including social media management and online branding, to engage and attract target audiences.

  3. Event Promotion and Management: Students learn effective event promotion strategies, covering areas such as event planning, promotion, logistics, and post-event analysis.

  4. Hospitality and Tourism Management: The program delves into hospitality and tourism management, including guest experiences, service quality, and sustainable tourism practices.

  5. Consumer Behavior: Students analyze consumer behavior trends and preferences, enabling them to develop targeted marketing campaigns and strategies.

  6. Strategic Brand Management: The curriculum emphasizes brand development, positioning, and management within the context of events, hospitality, and tourism.

  7. Market Research and Analysis: Students learn to conduct market research and analyze data to make informed decisions and tailor marketing approaches.

  8. International Marketing: The program highlights global marketing considerations, equipping students to work in diverse cultural and geographic contexts.

  9. Industry Collaboration: Students have opportunities to engage with industry professionals, participate in workshops, and undertake real-world projects.

Pollster Education

Location

Birmingham

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15000

Postgraduate Entry Requirements: 

  1. Academic Qualifications: Applicants should have successfully completed a bachelor's degree or an equivalent qualification with a minimum of 55% or above in the relevant field.

  2. English Language Proficiency:

    • IELTS: A minimum overall score of 6.5, with no less than 6.0 in each component.
    • TOEFL (iBT): A minimum score of 88, with no less than 21 in each section.
    • PTE Academic: A minimum score of 59, with no less than 59 in each communicative skill.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

University College Birmingham (UCB) recognizes the importance of providing financial assistance to international students to support their educational journey.

  1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate students.
  2. International Scholarship: UCB offers a range of international scholarships to high-achieving international students. These scholarships are merit-based and can provide partial tuition fee waivers. The eligibility criteria may vary, and students are encouraged to check the specific requirements for each scholarship.
  3. Country-Specific Scholarships: UCB offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from specific countries and provide financial support to help them pursue their studies at UCB. The eligibility criteria and benefits may vary depending on the scholarship.
  4. Alumni Scholarship: UCB values its alumni community and offers a scholarship for international students who have completed their undergraduate studies at UCB and wish to pursue a postgraduate degree. The scholarship provides a reduction in tuition fees for eligible students.
  5. Sports Scholarships: UCB offers sports scholarships to talented international athletes who have achieved excellence in their respective sports. These scholarships provide support for sports-related expenses, including training, equipment, and competition fees.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MA Marketing Management for Events, Hospitality and Tourism program are well-prepared to pursue a range of exciting career opportunities in the events, hospitality, and tourism sectors.

  1. Marketing Manager: Graduates can work as marketing managers, overseeing marketing campaigns, strategies, and initiatives for events, hospitality, and tourism organizations.

  2. Event Promotion Specialist: Graduates may specialize in event promotion, leveraging their skills to attract attendees and generate interest in events.

  3. Tourism Marketing Coordinator: Graduates can pursue roles in tourism organizations, marketing destinations, attractions, and experiences to travelers.

  4. Hospitality Marketing Executive: Graduates may focus on marketing hotels, restaurants, and other hospitality establishments to a diverse range of customers.

  5. Digital Marketing Strategist: Graduates can work in digital marketing roles, creating and implementing online strategies to engage audiences and drive conversions.

  6. Branding Consultant: Graduates may provide branding consultancy services to businesses in the events, hospitality, and tourism sectors.

  7. Market Research Analyst: Graduates can work as market research analysts, helping organizations make informed decisions based on consumer insights.

  8. Event Coordinator: Graduates may coordinate events for businesses, organizations, or tourism destinations, ensuring seamless planning and execution.


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