MSc Enterprise Management
The MSc Enterprise Management program at University College Birmingham is designed to e...
Birmingham
INTAKE: Feb & Sept
The MA Marketing Management for Events, Hospitality and Tourism program at University College Birmingham is designed to equip students with the specialized skills and insights required to excel in the dynamic and interconnected industries of events, hospitality, and tourism. With a focus on marketing strategies and management practices, this program offers a unique opportunity for students to enhance their expertise in these key sectors.
Integrated Marketing Concepts: Students gain a comprehensive understanding of marketing principles and strategies tailored to the events, hospitality, and tourism sectors.
Digital Marketing and Social Media: The curriculum explores digital marketing techniques, including social media management and online branding, to engage and attract target audiences.
Event Promotion and Management: Students learn effective event promotion strategies, covering areas such as event planning, promotion, logistics, and post-event analysis.
Hospitality and Tourism Management: The program delves into hospitality and tourism management, including guest experiences, service quality, and sustainable tourism practices.
Consumer Behavior: Students analyze consumer behavior trends and preferences, enabling them to develop targeted marketing campaigns and strategies.
Strategic Brand Management: The curriculum emphasizes brand development, positioning, and management within the context of events, hospitality, and tourism.
Market Research and Analysis: Students learn to conduct market research and analyze data to make informed decisions and tailor marketing approaches.
International Marketing: The program highlights global marketing considerations, equipping students to work in diverse cultural and geographic contexts.
Industry Collaboration: Students have opportunities to engage with industry professionals, participate in workshops, and undertake real-world projects.
Birmingham
IELTS 6.5
£ 15000
Postgraduate Entry Requirements:
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or an equivalent qualification with a minimum of 55% or above in the relevant field.
English Language Proficiency:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
University College Birmingham (UCB) recognizes the importance of providing financial assistance to international students to support their educational journey.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MA Marketing Management for Events, Hospitality and Tourism program are well-prepared to pursue a range of exciting career opportunities in the events, hospitality, and tourism sectors.
Marketing Manager: Graduates can work as marketing managers, overseeing marketing campaigns, strategies, and initiatives for events, hospitality, and tourism organizations.
Event Promotion Specialist: Graduates may specialize in event promotion, leveraging their skills to attract attendees and generate interest in events.
Tourism Marketing Coordinator: Graduates can pursue roles in tourism organizations, marketing destinations, attractions, and experiences to travelers.
Hospitality Marketing Executive: Graduates may focus on marketing hotels, restaurants, and other hospitality establishments to a diverse range of customers.
Digital Marketing Strategist: Graduates can work in digital marketing roles, creating and implementing online strategies to engage audiences and drive conversions.
Branding Consultant: Graduates may provide branding consultancy services to businesses in the events, hospitality, and tourism sectors.
Market Research Analyst: Graduates can work as market research analysts, helping organizations make informed decisions based on consumer insights.
Event Coordinator: Graduates may coordinate events for businesses, organizations, or tourism destinations, ensuring seamless planning and execution.