MBA - International Marketing

Postgraduate Entry Requirements

Application Fee: CHF 200

Academic Qualifications: Prospective postgraduate students usually need to hold a bachelor's degree or its equivalent from an accredited institution with a minimum academic achievement of 55% or above.

English Language Proficiency: 

• IELTS:  A minimum overall score of 6.5 with no individual component below 6.0.
• TOEFL: A minimum overall score of 89 is required.
• PTE: A minimum overall score of 59 is required.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.

EU Business School Switzerland recognizes the importance of supporting international students in their pursuit of higher education. To assist students in achieving their academic and career goals, the institution typically offers a variety of scholarships and financial aid options. These scholarships may be merit-based, need-based, or specific to certain programs or qualifications.

Academic Excellence Scholarships: Academic excellence scholarships are typically awarded to international students who have demonstrated outstanding academic achievements in their previous studies. These scholarships are often based on GPA or academic performance. Eligibility criteria may vary by program and campus, but students generally need to have a strong academic record to qualify.

Merit-Based Scholarships: Merit-based scholarships are awarded to students who have excelled in various aspects of their academic or extracurricular activities. These scholarships recognize achievements in areas such as leadership, community service, entrepreneurship, or sports. Eligibility criteria for merit-based scholarships may differ based on the specific scholarship program, but students who have demonstrated exceptional skills and talents are often eligible.

Diversity Scholarships: Diversity scholarships aim to promote diversity and inclusion within the student body by providing financial support to students from underrepresented backgrounds or regions. Eligibility criteria for diversity scholarships may vary, but they often consider factors such as nationality, ethnicity, or socioeconomic background.

Program-Specific Scholarships: EU Business School Switzerland may offer scholarships tailored to specific programs or fields of study. For example, there may be scholarships available for students pursuing degrees in business, marketing, finance, or other disciplines. Eligibility criteria for program-specific scholarships depend on the program's requirements and the scholarship's focus.

Need-Based Financial Aid: In addition to scholarships, the institution may provide need-based financial aid to international students who demonstrate financial need. Need-based aid helps students cover tuition costs and other expenses. Eligibility for need-based financial aid is determined based on the applicant's financial circumstances, including income, assets, and family contributions.

The MBA program in International Marketing at EU Business School is designed to prepare students for leadership roles in the dynamic and competitive field of global marketing. With a focus on strategic thinking, analytical skills, and cross-cultural competence, graduates emerge ready to navigate the complexities of international markets and drive business success through effective marketing strategies.

Global Brand Management: One of the key career paths for graduates of the MBA program in International Marketing is global brand management. In this role, alumni are responsible for developing and managing the brand image and identity of multinational corporations in diverse markets around the world. Whether launching new products, revitalizing existing brands, or expanding into new territories, graduates leverage their strategic marketing expertise to build strong and impactful global brands.

International Market Research: Another career option for EU Business School graduates is in international market research. With a deep understanding of consumer behavior, market trends, and competitive dynamics, alumni excel in roles such as market research analyst, consumer insights manager, or marketing researcher. By conducting thorough market analysis and providing actionable insights, graduates help organizations make informed decisions and stay ahead of the competition in global markets.

Digital Marketing and E-commerce: In today's digital age, proficiency in digital marketing and e-commerce is essential for business success. EU Business School graduates specializing in International Marketing are well-equipped to thrive in roles related to digital marketing strategy, social media marketing, search engine optimization (SEO), and e-commerce management. Whether working for multinational corporations, digital agencies, or e-commerce startups, alumni leverage their digital marketing skills to drive online visibility, engagement, and sales on a global scale.

Cross-Cultural Marketing Consulting: With their cross-cultural competence and global perspective, EU Business School alumni are well-suited for careers in cross-cultural marketing consulting. In this role, graduates advise companies on how to adapt their marketing strategies and messages to resonate with diverse cultural audiences worldwide. By understanding the nuances of different markets and consumer preferences, alumni help organizations develop effective and culturally sensitive marketing campaigns that drive engagement and loyalty across borders.