MSc International Marketing with Consumer Psychology

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 91, with at least 20 in Listening, Reading, Speaking, and Writing.
  • PTE Academic: A minimum overall score of 64 with no individual score below 58.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Postgraduate Scholarships:

1. Heriot-Watt Postgraduate Merit Scholarships: These scholarships are awarded to students with a strong academic background who are enrolling in a postgraduate program at the university.
2. Heriot-Watt Global Scholarships: These scholarships are open to international students and are based on academic merit and potential contribution to the university community.
3. Heriot-Watt Alumni Scholarships: These scholarships are available to Heriot-Watt graduates who are pursuing further studies at the postgraduate level.
4. Research Scholarships:Heriot-Watt University provides research scholarships for students interested in pursuing doctoral or research-focused programs. These scholarships are often linked to specific research projects and are awarded based on academic excellence and research potential.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.Heriot-Watt University offers a range of scholarships to support undergraduate and postgraduate students in their academic journeys. These scholarships recognize excellence, support diversity, and assist students with financial need. Prospective students are encouraged to explore the various scholarship opportunities offered by Heriot-Watt University and apply according to the specific eligibility criteria and application deadlines.

Graduates of the MSc International Marketing with Consumer Psychology program are well-prepared for a range of marketing roles that require a deep understanding of consumer behavior.

1. Consumer Insights Analyst: Graduates can analyze consumer data to uncover trends and patterns that inform marketing strategies.

2. Brand Manager: The program equips graduates to create compelling brand narratives that resonate with target audiences.

3. Market Research Specialist: With knowledge of consumer psychology, graduates can conduct research to inform product development and marketing strategies.

4. Digital Marketing Strategist: Graduates can develop online campaigns that engage consumers on digital platforms based on psychological insights.

5. International Marketing Consultant: The program's global perspective prepares graduates for roles in international marketing, understanding cross-cultural dynamics.