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MSc International Fashion Marketing
Edinburgh
INTAKE: September
Program Overview
The Master of Science (MSc) in International Fashion Marketing program at Heriot-Watt University is a distinguished offering tailored to individuals seeking a comprehensive understanding of the dynamic and ever-evolving world of fashion marketing. This program is designed to equip students with the skills, knowledge, and insights required to succeed in the global fashion industry. The MSc International Fashion Marketing program focuses on combining marketing principles with a deep understanding of the fashion sector, preparing graduates for roles that bridge creativity and business acumen.
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Integrated Curriculum: The program offers a well-rounded curriculum that combines foundational marketing concepts with specialized knowledge of the fashion industry, ensuring graduates are prepared for the unique challenges of fashion marketing.
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Expert Faculty: Students learn from experienced faculty members who possess deep expertise in fashion marketing, providing them with industry-relevant insights and perspectives.
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Real-world Applications: The program emphasizes practical learning through case studies, industry projects, and collaborative initiatives, enabling students to apply their skills to real-world marketing challenges.
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Global Perspective: With an international focus, the program equips students with the tools to understand and navigate the complexities of marketing in a global fashion context.
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Industry Partnerships: Heriot-Watt University has established partnerships with fashion brands, retailers, and marketing agencies, offering students opportunities for internships, networking, and practical experience.
Location
Edinburgh
Score
IELTS 6.5
Tuition Fee
£ 21136
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 91, with at least 20 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 64 with no individual score below 58.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Postgraduate Scholarships:
- Heriot-Watt Postgraduate Merit Scholarships: These scholarships are awarded to students with a strong academic background who are enrolling in a postgraduate program at the university.
- Heriot-Watt Global Scholarships: These scholarships are open to international students and are based on academic merit and potential contribution to the university community.
- Heriot-Watt Alumni Scholarships: These scholarships are available to Heriot-Watt graduates who are pursuing further studies at the postgraduate level.
- Research Scholarships:Heriot-Watt University provides research scholarships for students interested in pursuing doctoral or research-focused programs. These scholarships are often linked to specific research projects and are awarded based on academic excellence and research potential.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.Heriot-Watt University offers a range of scholarships to support undergraduate and postgraduate students in their academic journeys. These scholarships recognize excellence, support diversity, and assist students with financial need. Prospective students are encouraged to explore the various scholarship opportunities offered by Heriot-Watt University and apply according to the specific eligibility criteria and application deadlines.
Graduates of the MSc International Fashion Marketing program are well-prepared for a wide range of exciting and diverse careers within the fashion industry.
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Fashion Marketing Manager: Graduates can assume roles as marketing managers for fashion brands, overseeing marketing campaigns, brand positioning, and consumer engagement.
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Digital Marketing Strategist: With a focus on digital marketing, graduates can excel as digital strategists, harnessing online platforms to promote fashion products and brands.
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Retail Buyer: Graduates can pursue careers as retail buyers, selecting fashion merchandise for stores, e-commerce platforms, and fashion outlets.
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Fashion Public Relations Specialist: Graduates can work in public relations roles, managing the image and reputation of fashion brands and designers.
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Fashion Entrepreneur: With an entrepreneurial mindset, graduates can establish their own fashion marketing agencies or consultancies.
