Graduate Certificate in International Business Management
Fleming College, located in Ontario, Canada, is a well-respected institution known for ...
Graduate Certificate in Marketing Management
Sutherland
INTAKE: September
Program Overview
Fleming College, located in Ontario, Canada, is a reputable institution known for its practical and career-focused programs. The Graduate Certificate in Marketing Management offered by Fleming College is designed to provide students with the knowledge and skills necessary to excel in the dynamic field of marketing.
Program Structure and Duration: The Graduate Certificate in Marketing Management at Fleming College is a post-graduate program that can typically be completed within one year of full-time study. The program offers a balanced blend of theoretical knowledge and practical application to equip students with the essential skills for marketing management roles.
Curriculum Highlights:
-
Marketing Strategy and Planning: This course focuses on developing effective marketing strategies and plans. Students learn about market analysis, consumer behavior, and target market identification. They gain insights into developing marketing objectives, positioning strategies, and marketing mix decisions.
-
Digital Marketing: In this course, students explore the fast-evolving world of digital marketing. They learn about various digital channels, including social media, content marketing, search engine optimization (SEO), and online advertising. Students gain hands-on experience in executing digital marketing campaigns.
-
Brand Management: This course emphasizes the importance of building and managing strong brands. Students learn about brand positioning, brand equity, and brand communication strategies. They develop skills in crafting brand identities, managing brand portfolios, and implementing brand extensions.
-
Market Research and Analytics: In this course, students learn how to conduct market research and analyze data to make informed marketing decisions. They gain proficiency in qualitative and quantitative research methods, data collection, and data analysis techniques. Students learn to use market research to drive marketing strategies.
-
Advertising and Integrated Marketing Communications: This course explores the role of advertising and integrated marketing communications in reaching target audiences effectively. Students learn about creating compelling advertising messages, media planning, and campaign management. They also explore public relations and promotional strategies.
-
Sales and Customer Relationship Management: In this course, students develop skills in sales management and customer relationship management. They learn about sales techniques, negotiation skills, and building long-term customer relationships. Students gain insights into managing sales teams and implementing customer-centric strategies.
Location
Sutherland
Score
IELTS 6.5
Tuition Fee
CAD 16563
Postgraduate Diploma:
- Academic Requirements:
- Completion of a bachelor's degree or equivalent from a recognized institution.
- Minimum overall average of 60% in the final two years of the degree.
- English proficiency as demonstrated through IELTS or TOEFL scores. The minimum IELTS score required is 6.5 overall with no band less than 6.0, and the minimum TOEFL score required is 88 overall with a minimum score of 21 in each section.
- Additional Requirements:
- Some programs may require applicants to have relevant work experience, submit a portfolio, letter of intent, resume, or other additional materials.
It is important to note that meeting the minimum entry requirements does not guarantee admission into a program at Fleming College, as admission is competitive and based on space availability.
Fleming College, like many other Canadian colleges, does offer financial assistance to its students in the form of bursaries, grants, and awards. However, it does not offer scholarships specifically to international students.
Despite not offering scholarships specifically to international students, Fleming College is committed to providing financial assistance to its students in need. The college has several programs available to students who require assistance with tuition fees and other expenses.
Upon completion of the Graduate Certificate in Marketing Management program at Fleming College, graduates can pursue a variety of exciting career opportunities in the field of marketing. Potential roles include:
-
Marketing Coordinator/Assistant: Graduates can work as marketing coordinators or assistants, supporting marketing teams in the execution of marketing strategies and campaigns. They assist with market research, content creation, campaign implementation, and data analysis.
-
Digital Marketing Specialist: With expertise in digital marketing, graduates can pursue careers as digital marketing specialists. They develop and implement digital marketing campaigns, manage social media platforms, optimize websites for search engines, and analyze digital marketing performance.
-
Brand Manager: Graduates can work as brand managers, responsible for managing and enhancing the reputation and identity of a brand. They develop brand strategies, oversee brand communication, and ensure brand consistency across various marketing channels.
-
Market Research Analyst: With knowledge of market research and data analysis, graduates can work as market research analysts. They conduct market research studies, collect and analyze data, and provide insights and recommendations to support marketing decision-making.
-
Advertising Account Executive: Graduates can work as advertising account executives, responsible for managing client accounts and coordinating advertising campaigns. They liaise with clients, develop advertising strategies, and collaborate with creative teams to create compelling ad campaigns.
-
Sales Representative: With skills in sales and customer relationship management, graduates can pursue careers as sales representatives. They build and maintain relationships with clients, generate leads, negotiate sales agreements, and meet sales targets.
