Graduate Certificate in Event Management
Georgian College, located in Ontario, Canada, is a renowned institution offering a wide...
Graduate Certificate in Marketing Management
ILAC Toronto
INTAKE: Jan, May & Sept
Program Overview
Georgian College, located in Ontario, Canada, is a reputable educational institution offering a wide range of industry-focused programs. The Graduate Certificate in Marketing Management at Georgian College is designed to equip students with the knowledge and skills necessary for successful careers in the dynamic field of marketing.
Program Structure and Duration: The Graduate Certificate in Marketing Management at Georgian College is a post-graduate program typically completed within one year of full-time study. The program is structured to provide students with a comprehensive understanding of marketing concepts, strategies, and practices, while also offering practical learning experiences to develop their marketing skills.
Curriculum Highlights:
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Marketing Fundamentals: This course serves as an introduction to marketing principles, covering key topics such as market analysis, consumer behavior, marketing research, and marketing planning. Students gain a solid foundation in marketing concepts and learn how to apply them to real-world scenarios.
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Strategic Marketing Management: Focused on strategic marketing planning, this course explores topics such as market segmentation, targeting, positioning, and developing marketing strategies. Students learn how to analyze market trends, identify target markets, and create effective marketing plans to achieve organizational objectives.
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Digital Marketing: In this course, students delve into the world of digital marketing, including topics such as social media marketing, search engine optimization (SEO), content marketing, and digital advertising. They learn how to leverage digital platforms and tools to reach and engage target audiences in the online space.
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Brand Management: This course focuses on brand development and management strategies. Students learn about brand positioning, brand equity, brand communication, and brand identity. They understand the importance of building strong brands and learn how to create and manage brand experiences.
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Marketing Analytics: In this course, students explore the use of data and analytics in marketing decision-making. They learn how to collect, analyze, and interpret marketing data to gain insights into consumer behavior, measure marketing performance, and make data-driven marketing decisions.
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Marketing Communication and Advertising: This course covers marketing communication strategies and techniques, including advertising, public relations, sales promotion, and integrated marketing communication. Students learn how to develop compelling marketing messages, select appropriate communication channels, and create effective advertising campaigns.
Location
ILAC Toronto
Score
IELTS 6.5
Tuition Fee
CAD 15150
Application Fees : CAD $ 100
Postgraduate Diploma:
- A bachelor's degree in a relevant field of study.
- A minimum overall academic average of 65% or higher in the qualifying exams.
- English language proficiency test scores such as IELTS or TOEFL (minimum score of 6.5 in IELTS and 88 in TOEFL).
It is important to note that meeting the minimum admission requirements does not guarantee admission to Georgian College. Admission decisions are based on a competitive selection process, and meeting the minimum requirements is only the first step.
Unfortunately, Georgian College does not provide scholarships to international students. However, there are several external scholarships and bursaries that international students can apply for.
Graduates of the Graduate Certificate in Marketing Management program at Georgian College can pursue diverse and rewarding career opportunities in the field of marketing. Potential roles include:
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Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They oversee marketing campaigns, manage marketing budgets, and monitor the effectiveness of marketing efforts.
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Digital Marketing Specialist: With expertise in digital marketing, graduates can work as digital marketing specialists, focusing on online marketing channels such as social media, search engine marketing, email marketing, and content creation. They develop and execute digital marketing campaigns, analyze digital metrics, and optimize online presence.
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Brand Manager: Graduates can specialize in brand management, working as brand managers responsible for developing and maintaining brand strategies. They ensure brand consistency, conduct market research, and implement brand-building initiatives to enhance brand equity.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to understand consumer behavior, market trends, and competitive landscapes. They provide insights and recommendations to support marketing strategies and decision-making.
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Marketing Communications Coordinator: Graduates can pursue careers as marketing communications coordinators, responsible for managing marketing communication activities such as advertising, public relations, and content creation. They develop marketing collateral, coordinate media relations, and manage brand communication.
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Sales and Account Manager: With a strong marketing background, graduates can work as sales and account managers, responsible for building and maintaining relationships with clients, driving sales, and meeting revenue targets. They use their marketing expertise to understand customer needs and develop sales strategies.
