BA Hons Accounting and Finance
The BA (Hons) Accounting and Finance program at the University of Liverpool provides a ...
MSc Strategic Communication
Liverpool
INTAKE: September
Program Overview
This program focuses on how corporate leaders, governments, public institutions, NGOs, and even celebrities utilize narrative and argument to build consensus, engage stakeholders, and reconstruct their reputation and trustworthiness, especially during crisis situations. It also emphasizes the role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning.
Curriculum: The curriculum combines a range of conceptual knowledge and practical skills crucial for engaging in various strategic communication activities. Students learn to define and effectively share an organization's mission, vision, and values; respond to crises; launch new products and services; and support strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention, or policy change.
Research Focus: The program offers opportunities to interact with communication experts and leaders, enabling students to familiarize themselves with relevant professional contexts and learn about current challenges in strategic communication practices. Through the final project, students can develop an empirical or theoretical dissertation or collaborate on a research project with an organization.
Industry Engagement: The program creates numerous opportunities for interaction with communication experts and leaders, allowing students to familiarize themselves with relevant professional contexts and learn about current challenges in strategic communication practices. This engagement ensures that students are well-prepared to apply their knowledge in real-world settings.
Global Perspective: By addressing the complexities of communication in a hyper-digitalized and media-fragmented environment, the program prepares students to navigate ambiguous market and political conditions at global levels. This global outlook ensures that graduates are equipped to handle strategic communication challenges in diverse cultural and organizational contexts.
Location
Liverpool
Score
IELTS 6.5
Tuition Fee
£ 24800
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88, with at least 21 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions
The University of Liverpool offers a range of scholarships to support students in their academic pursuits and help make higher education more accessible. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific eligibility requirements.
Vice-Chancellor's International Attainment Scholarship: This scholarship is designed for international undergraduate and postgraduate taught students who demonstrate exceptional academic achievement. The Vice-Chancellor's International Attainment Scholarship provides a reduction in tuition fees for the duration of the program.
Sports Scholarships: The University of Liverpool offers sports scholarships to talented athletes who have achieved a high level of sporting excellence. These scholarships provide financial support, access to training facilities, specialized coaching, and other resources to help athletes balance their academic and sporting commitments.
International Scholarships for Research Excellence (ISRE): The ISRE scholarships are awarded to international students undertaking a Ph.D. or MPhil research program at the University of Liverpool. These scholarships provide financial support, covering full tuition fees and a stipend to support living expenses.
Subject-specific Scholarships: Various academic departments at the University of Liverpool offer subject-specific scholarships to outstanding students in particular fields. These scholarships aim to recognize academic excellence and support students in their chosen disciplines. Examples include scholarships for Engineering, Business, Medicine, and Social Sciences.
Merit Scholarships: The University of Liverpool offers merit scholarships to high-achieving undergraduate students who demonstrate exceptional academic performance. These scholarships are awarded based on academic merit and provide a reduction in tuition fees for each year of study.
Widening Participation Scholarships: The Widening Participation Scholarships are designed to support students from underrepresented backgrounds who may face barriers to accessing higher education. These scholarships aim to promote social mobility and provide financial assistance to eligible students.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
Graduates of the MSc Strategic Communication program are well-prepared for diverse and impactful career opportunities in communication, media, public relations, and beyond. With their advanced communication skills and strategic acumen, they are poised to contribute to various roles.
Public Relations Specialist: Graduates can work in public relations agencies or in-house PR teams, managing communication campaigns, reputation management, and stakeholder engagement.
Corporate Communication Manager: With expertise in strategic communication, graduates can oversee internal and external communication for corporations, ensuring cohesive messaging and branding.
Media Relations Manager: Graduates can work in media relations, cultivating relationships with media outlets, crafting press releases, and managing media coverage.
Digital Communication Strategist: Graduates can specialize in digital communication, developing and executing online communication strategies across various digital platforms.
Communication Analyst: Graduates can work in communication analytics, using data-driven insights to evaluate the effectiveness of communication campaigns and refine strategies.
