MA Media and Advertising

Leicester

 

INTAKE: Jan & Sept

Program Overview

The Master of Arts (MA) in Media and Advertising program at the University of Leicester is a comprehensive and specialized course designed to explore the dynamic intersection of media, communication, and advertising. This program delves into the intricate processes involved in creating persuasive and impactful advertising campaigns, equipping students with the knowledge and skills needed to navigate the evolving landscape of media and communication. Through a combination of theoretical learning, practical training, and industry engagement, students engage with the latest trends in advertising and contribute to shaping the future of media communication.

  1. Strategic Communication: The program offers a comprehensive understanding of strategic communication and its role in crafting effective advertising campaigns.

  2. Media and Culture: Students explore the cultural and social implications of media messages and how they intersect with advertising practices.

  3. Creativity and Innovation: The program encourages students to think creatively and develop innovative advertising strategies that resonate with diverse audiences.

  4. Industry Insights: Students have the opportunity to engage with industry professionals through guest lectures, workshops, and networking events.

  5. Research and Analysis: The program emphasizes the importance of research and data analysis in shaping successful advertising campaigns.

Pollster Education

Location

Leicester

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 19750

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% to 75% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, Writing.
    • PTE Academic: A minimum overall score of 61 with no individual score below 61.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Leicester offers a range of scholarships to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to deserving students. 

  1. Chancellor's Scholarships: These prestigious scholarships are awarded to outstanding students who demonstrate exceptional academic achievements and potential. The scholarships cover full tuition fees and a generous stipend for living expenses.
  2. Leicester Castle Business School Scholarships: Leicester Castle Business School offers a variety of scholarships to support students pursuing business-related programs. These scholarships are available to both domestic and international students and provide financial assistance in the form of partial tuition fee waivers.
  3. Sports Scholarships: The University of Leicester encourages and supports students who excel in sports. The Sports Scholarships program provides financial assistance, access to sports facilities, coaching, and additional support to talented athletes, helping them balance their sporting and academic commitments.
  4. International Scholarships: The university offers a range of scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Examples include the International Excellence Scholarships and the Commonwealth Shared Scholarships.
  5. Subject-specific Scholarships: Some departments and faculties at the University of Leicester offer scholarships tailored to specific subject areas. These scholarships recognize academic excellence and may provide financial assistance or other benefits to students studying in those fields.
  6. Access Scholarships: The university is committed to widening access to higher education and offers scholarships to students from underrepresented backgrounds. These scholarships aim to support students who may face financial or other barriers to pursuing a university education.

Applying for scholarships usually involves submitting an application form, providing academic transcripts, reference letters, and sometimes a personal statement. Each scholarship will have specific requirements and selection criteria, which are typically outlined on the university's website.

The University of Leicester offers a range of scholarships to support students in their academic pursuits. These scholarships acknowledge academic excellence, provide financial assistance, and promote diversity and inclusion within the student community.

Graduates of the MA Media and Advertising program are well-equipped to pursue a variety of exciting career opportunities.

  1. Advertising Manager: Graduates can work in advertising agencies, overseeing the development and execution of campaigns for clients.

  2. Media Planner: Graduates may work in media companies, strategically planning the placement of advertising across various platforms.

  3. Brand Strategist: Graduates can contribute to the development of brand identity and messaging for companies and organizations.

  4. Digital Marketing Specialist: Graduates may focus on digital advertising, leveraging online platforms to reach target audiences.

  5. Market Research Analyst: Graduates can analyze consumer behavior and market trends to inform advertising strategies.


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