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MA Media and Public Relations
Newcastle
INTAKE: September
Program Overview
The MA Media and Public Relations at Newcastle University is a comprehensive postgraduate course that aims to provide students with a strong understanding of the media landscape, public relations strategies, and the growing role of digital media in shaping public discourse. This program combines media studies with public relations expertise, focusing on how communication strategies can influence public perception in both local and global contexts. Students will gain practical skills through workshops and real-world case studies, learning how to manage media relations, crisis communications, and digital PR. The course offers an interdisciplinary approach, integrating theory with practical techniques to prepare students for careers in both public and private sectors, working with organizations, media outlets, and NGOs to design and implement effective PR strategies.
Curriculum: The curriculum for the MA Media and Public Relations provides students with a solid foundation in media theory, public relations practices, and communication strategies. Key modules in the curriculum include media law, ethics in PR, digital media, strategic communications, and crisis management, among others. These modules allow students to build the skills necessary to create, implement, and evaluate PR campaigns across various platforms, including traditional media, social media, and digital channels. Students will also have the opportunity to explore media relations, content creation, reputation management, and how public relations is practiced in different sectors. The program integrates both theoretical knowledge and practical application, ensuring that students are equipped with the knowledge and expertise required to navigate the evolving media and PR landscapes. Additionally, students will have the opportunity to work on industry-based projects that simulate real-life PR scenarios.
Research Focus: The MA Media and Public Relations at Newcastle University places a strong emphasis on research, encouraging students to explore current issues within media and PR practices. The research focus of the program allows students to delve into areas such as media influence, PR ethics, media representation, brand reputation, and the role of social media in public relations. Students will have the opportunity to develop their research skills by conducting independent research on topics that align with their interests and career goals. The program is research-driven, helping students develop critical thinking, analytical abilities, and the capacity to assess media and public relations phenomena from a scholarly perspective. With a strong foundation in research methods and practical applications, students are prepared to contribute to the academic and professional PR community.
Industry Engagement: Industry engagement is a key aspect of the MA Media and Public Relations program at Newcastle University. The course offers numerous opportunities for students to connect with industry professionals, build their networks, and gain hands-on experience in PR. Through partnerships with leading media organizations, public relations firms, and businesses, students can participate in internships, live projects, and workshops led by professionals. These engagements allow students to apply their academic learning to real-world challenges, while gaining insights into the practicalities of media relations, crisis management, and strategic communication. The university also offers access to a wide range of guest lectures, masterclasses, and networking events, ensuring students have direct exposure to industry experts and potential employers. By the end of the program, students are well-prepared to step directly into the PR industry with valuable industry connections and practical experience.
Global Perspective: The MA Media and Public Relations program at Newcastle University offers a global perspective on media and PR, examining how communication strategies are shaped by international trends, cross-cultural contexts, and the digital revolution. Students will study the global impact of media and public relations, exploring how organizations communicate with diverse audiences around the world and manage public perceptions on an international scale. The program encourages students to consider the ethical and cultural implications of PR practices, offering insights into global media systems, international PR campaigns, and global communication networks. Additionally, students will gain a deeper understanding of the influence of social media and digital platforms, which have transformed the landscape of public relations globally. This global approach equips students to work in international PR roles and navigate the complexities of cross-border communications.
Location
Newcastle
Score
IELTS 6.5
Tuition Fee
£ 24700
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, 20 in Reading, 22 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 70 with no individual score below 65.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions
Newcastle University in the UK offers a range of scholarships to international students, providing them with financial support to pursue their studies. These scholarships aim to attract talented and academically outstanding students from around the world.
Vice-Chancellor's International Scholarships: These scholarships are highly competitive and are awarded to exceptional international students who have demonstrated academic excellence. The scholarships cover a partial tuition fee reduction.
International Family Discounts: Newcastle University offers a family discount scheme where siblings or married couples who are both studying at the university can receive a tuition fee reduction.
GREAT Scholarships: Newcastle University participates in the GREAT Scholarships program, which is a joint initiative by the British Council and UK universities. These scholarships are available for students from specific countries and cover full or partial tuition fees.
Chevening Scholarships: Newcastle University is a Chevening Partner, and eligible students can apply for the prestigious Chevening Scholarships, which are funded by the UK government. These scholarships cover tuition fees, living expenses, and other allowances.
Country-specific Scholarships: Newcastle University offers a range of scholarships specifically for students from certain countries. These scholarships may be based on academic merit, financial need, or specific criteria defined by the funding organization.
Research Scholarships: Newcastle University offers research scholarships for international students undertaking a Ph.D. or research-based master's degree. These scholarships often include a stipend to cover living expenses in addition to tuition fee support.
Postgraduate Scholarships: Newcastle University provides various scholarships for international students pursuing postgraduate studies. These scholarships may be discipline-specific or open to students from any field of study.
Graduates of Newcastle University's MA Media and Public Relations program are well-prepared for diverse and impactful careers in public relations, media relations, communication management, and more.
Public Relations Specialist: Graduates can pursue careers as public relations specialists, crafting communication strategies, managing media relations, and building positive brand image.
Media Relations Manager: Graduates can work as media relations managers, establishing relationships with media outlets, coordinating press releases, and managing media inquiries.
Communication Strategist: Graduates can become communication strategists, developing comprehensive communication plans for organizations, institutions, and businesses.
Digital PR Manager: Graduates can specialize in digital public relations, managing online presence, social media campaigns, and digital communication efforts.
Crisis Communication Expert: Graduates can excel as crisis communication experts, handling communication during challenging situations and safeguarding organizational reputation.
Corporate Communications Manager: Graduates can work in corporate communications, overseeing internal and external communication, stakeholder engagement, and corporate social responsibility initiatives.
