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MA Cross-Cultural Communication and International Marketing
Newcastle
INTAKE: September
Program Overview
This master's program is designed to provide students with an in-depth understanding of how cultural differences impact marketing practices worldwide. It combines the study of international marketing theories with the nuances of cross-cultural communication, equipping students to address the challenges of global markets effectively.
Curriculum: The curriculum includes core modules such as "Introduction to Intercultural Communication" and "Principles of Marketing." Students also undertake a "Research Portfolio," allowing them to apply learned concepts to real-world scenarios. Optional modules like "International Brand Management" and "International Marketing Ethics" enable students to tailor their studies to specific interests within the international marketing sphere.
Research Focus: The program emphasizes empirical research, encouraging students to investigate and critically analyze international marketing issues. This research-oriented approach ensures that graduates are well-prepared to contribute to academic discourse and address practical challenges in the field.
Industry Engagement: Students benefit from Newcastle University's strong connections with various industries, including collaborations with major corporate and social enterprises. These partnerships provide opportunities for practical experiences, enhancing employability in international and intercultural roles.
Global Perspective: The program attracts a diverse cohort, fostering a global learning environment. Interacting with peers from various cultural backgrounds enhances students' intercultural competencies, preparing them for effective communication and collaboration in international settings.
Location
Newcastle
Score
IELTS 6.5
Tuition Fee
£ 23500
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, 20 in Reading, 22 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 70 with no individual score below 65.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions
Newcastle University in the UK offers a range of scholarships to international students, providing them with financial support to pursue their studies. These scholarships aim to attract talented and academically outstanding students from around the world.
Vice-Chancellor's International Scholarships: These scholarships are highly competitive and are awarded to exceptional international students who have demonstrated academic excellence. The scholarships cover a partial tuition fee reduction.
International Family Discounts: Newcastle University offers a family discount scheme where siblings or married couples who are both studying at the university can receive a tuition fee reduction.
GREAT Scholarships: Newcastle University participates in the GREAT Scholarships program, which is a joint initiative by the British Council and UK universities. These scholarships are available for students from specific countries and cover full or partial tuition fees.
Chevening Scholarships: Newcastle University is a Chevening Partner, and eligible students can apply for the prestigious Chevening Scholarships, which are funded by the UK government. These scholarships cover tuition fees, living expenses, and other allowances.
Country-specific Scholarships: Newcastle University offers a range of scholarships specifically for students from certain countries. These scholarships may be based on academic merit, financial need, or specific criteria defined by the funding organization.
Research Scholarships: Newcastle University offers research scholarships for international students undertaking a Ph.D. or research-based master's degree. These scholarships often include a stipend to cover living expenses in addition to tuition fee support.
Postgraduate Scholarships: Newcastle University provides various scholarships for international students pursuing postgraduate studies. These scholarships may be discipline-specific or open to students from any field of study.
Graduates of Newcastle University's MA Cross-Cultural Communication and International Marketing program are well-prepared for a range of dynamic and impactful career paths that require a deep understanding of marketing, communication, and cross-cultural dynamics in the global business arena.
International Marketing Manager: Graduates can pursue roles as international marketing managers, developing and executing marketing strategies that resonate with diverse cultural audiences and drive global business growth.
Global Brand Manager: Many graduates choose careers as brand managers, overseeing the development and promotion of global brands while considering cultural nuances and local market preferences.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to understand consumer behavior, preferences, and trends in diverse international markets.
Cultural Consultant: With expertise in cross-cultural communication, graduates can become cultural consultants, advising businesses on culturally sensitive marketing strategies and localization efforts.
International Business Development Specialist: Graduates can specialize in international business development, identifying and establishing business opportunities in new global markets while considering cultural differences.
Digital Marketing Strategist: Opportunities exist in digital marketing, allowing graduates to create and manage digital campaigns that effectively engage global audiences and adapt to cultural contexts.
Marketing Educator: Graduates can teach marketing and cross-cultural communication at educational institutions, preparing future marketers to excel in the global business landscape.
