MSc Financial Economics
The MSc Financial Economics program at the University of Birmingham is a rigorous and r...
BSc International Business with Communications
Edgbaston-Birmingham
INTAKE: September
Program Overview
The BSc International Business with Communications at the University of Birmingham is an interdisciplinary program designed to equip students with a strong foundation in global business principles while integrating key communication strategies essential for international markets. This degree prepares graduates for dynamic careers in multinational corporations, digital marketing, corporate communications, and global consultancy firms. With a strong focus on cross-cultural communication, branding, and corporate strategy, students gain the skills needed to navigate complex international business environments effectively.
Curriculum: The curriculum blends essential business modules with specialized communication studies to provide a well-rounded education. Core subjects include international business strategy, global marketing, financial management, and trade policies. Communication-focused modules cover media relations, digital branding, corporate communication, and public relations. Students develop practical skills through case studies, business simulations, and hands-on projects, ensuring they can apply theoretical knowledge in real-world scenarios. Additionally, elective modules allow students to tailor their learning to specific interests such as consumer behavior, crisis communication, or digital media strategies.
Research Focus: The University of Birmingham is at the forefront of international business and communication research, focusing on areas such as digital marketing trends, consumer engagement strategies, global brand management, and corporate social responsibility. Faculty members actively contribute to research on international business dynamics, cross-cultural marketing, and emerging communication technologies. Students benefit from research-led teaching, gaining insights into how global businesses adapt their communication strategies in a rapidly evolving digital world.
Industry Engagement: The program is designed with strong industry engagement, offering students numerous opportunities to gain practical experience. The University of Birmingham collaborates with multinational corporations, media agencies, and marketing firms to provide guest lectures, internships, and live business projects. Industry partnerships with companies such as Google, BBC, Deloitte, and Unilever offer students access to networking events, mentorship programs, and hands-on projects that enhance employability. Practical assignments include digital marketing campaigns, brand strategy development, and media engagement exercises to prepare students for real-world challenges.
Global Perspective: With an emphasis on international business and communication, the program ensures students develop a global mindset. Modules incorporate insights from different cultural and economic contexts, preparing graduates to work in multinational teams and adapt communication strategies for diverse audiences. Students have opportunities to participate in study-abroad programs, global internships, and international exchange initiatives. The diverse student community at the University of Birmingham fosters cross-cultural collaboration, helping students build strong interpersonal and professional skills to succeed in international business environments.
Location
Edgbaston-Birmingham
Score
IELTS: 6.5
Tuition Fee
£ 25520
- Applicants should have successfully completed their secondary education with a minimum overall score of 85% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 20 in Listening, 21 in Reading, 22 in Speaking, and 21 in Writing.
- PTE Academic: A minimum overall score of 67 with no individual score below 64.
- Some programs may have specific subject prerequisites or additional requirements.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Birmingham offers a range of scholarships and bursaries to support students with their studies.
Academic Scholarships: These are awarded to students who achieve outstanding academic results. The scholarship amount varies depending on the course and level of study.
Sports Scholarships: These are awarded to students who excel in sports. The scholarship covers the cost of tuition fees and accommodation.
International Scholarships: These are awarded to international students who demonstrate academic excellence. The scholarship covers the cost of tuition fees and provides a maintenance allowance.
Subject-specific Scholarships: These are awarded to students studying certain subjects. The scholarship amount and eligibility criteria vary depending on the subject.
The University of Birmingham provides excellent facilities, is highly ranked, and offers a range of scholarships and bursaries to support students.
Graduates of the BSc International Business with Communications program have a wide range of career opportunities in global business and communication-related fields. They are well-prepared for roles that require strong communication skills, cultural awareness, and an understanding of international business practices.
International Marketing Coordinator: Developing and implementing marketing strategies for international markets, considering cultural nuances and communication channels.
Global Communication Specialist: Crafting and executing communication campaigns that effectively reach international audiences, utilizing various media channels.
International Public Relations Manager: Managing public relations activities for multinational companies, ensuring consistent messaging and handling crises on a global scale.
Cross-Cultural Consultant: Assisting organizations in navigating cultural differences and developing strategies for effective cross-cultural communication and collaboration.
International Business Analyst: Conducting research and analysis on global markets, evaluating international business opportunities, and providing insights for strategic decision-making.
Global Brand Manager: Building and maintaining brand identity across different cultural and linguistic contexts, ensuring brand consistency and resonance.
International Sales and Account Manager: Managing international client relationships, understanding cultural preferences and communication styles, and negotiating international contracts.
Digital Marketing Specialist: Developing digital marketing campaigns tailored to international markets, leveraging digital platforms and technologies to reach global audiences.
Global Events Coordinator: Organizing international conferences, trade shows, and business events, coordinating logistics and managing cross-cultural communication.
Intercultural Trainer: Delivering training programs to help individuals and organizations develop intercultural competence and improve cross-cultural communication skills.
