BBA in Marketing Communications

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 61 with a minimum of 18 in each section.
• PTE: Overall score of 48 with a minimum of 42 in each section.
• DET (Duolingo English Test): Minimum score of 105.

Northwood University values diversity and academic excellence, offering a variety of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships recognize students' achievements, leadership, and contributions to the university community. 

International Scholar Awards: Northwood University offers International Scholar Awards to academically outstanding international students. These awards are merit-based and are available to both undergraduate and graduate students. The scholarship amount varies and is renewable based on academic performance.

Global Excellence Scholarship: The Global Excellence Scholarship is aimed at rewarding exceptional international students who have demonstrated leadership skills, community involvement, and academic achievements. The scholarship provides financial assistance to help offset tuition costs.

Ambassador Scholarship: The Ambassador Scholarship is designed for international students who have shown a commitment to promoting diversity and cultural awareness on campus. Recipients of this scholarship contribute to creating an inclusive campus environment.

Northwood University International Grant: This grant is available to international students who may not qualify for full scholarships but still require financial assistance. The grant amount varies based on individual circumstances.

Athletic Scholarships: For international students who excel in sports, Northwood University offers athletic scholarships in various sports disciplines. These scholarships recognize students' athletic achievements and provide support for their education.

Alumni Legacy Scholarship: International students who have family members who are Northwood University alumni may be eligible for the Alumni Legacy Scholarship. This scholarship honors the university's tradition and family connections.

Transfer Student Scholarships: Transfer students from international institutions may be eligible for transfer student scholarships. These scholarships aim to recognize the achievements of students who choose to continue their education at Northwood University.

Need-Based Financial Aid: Northwood University also provides need-based financial aid to international students who demonstrate financial need. The university evaluates each student's circumstances and offers financial aid packages accordingly.

Graduates of Northwood University's BBA in Marketing Communications program are well-prepared for diverse career opportunities in marketing, advertising, public relations, and corporate communications. 

Marketing Specialist: Develop and execute marketing campaigns to promote products, services, or brands. Marketing specialists conduct market research, analyze consumer behavior, and implement strategies to reach target audiences through various channels such as digital media, social media, and traditional advertising.

Advertising Account Executive: Serve as a liaison between clients and advertising agencies, managing client relationships, understanding their marketing objectives, and overseeing the development of advertising campaigns. Advertising account executives collaborate with creative teams to create impactful campaigns that resonate with target audiences.

Public Relations Specialist: Manage public relations campaigns to enhance the public image and reputation of organizations. Public relations specialists write press releases, organize media events, and cultivate relationships with journalists to secure media coverage and manage crisis communications.

Digital Marketing Manager: Plan and implement digital marketing strategies to drive online engagement, website traffic, and customer acquisition. Digital marketing managers oversee email marketing campaigns, social media marketing efforts, search engine optimization (SEO), and pay-per-click (PPC) advertising to achieve marketing objectives.

Brand Manager: Manage brand identity and positioning strategies for products or services. Brand managers conduct market analysis, develop brand guidelines, oversee product launches, and monitor brand performance to maintain brand equity and competitiveness in the market.

Market Research Analyst: Collect and analyze data to evaluate market trends, consumer preferences, and competitive landscapes. Market research analysts use statistical techniques and research methodologies to provide insights and recommendations that inform marketing strategies and business decisions.

Social Media Specialist: Create and manage social media content, engage with followers, and monitor social media platforms to enhance brand visibility and customer engagement. Social media specialists develop social media marketing campaigns, analyze performance metrics, and implement strategies to optimize social media presence.