MBA - Digital Business

Geneva, Montreux

 

INTAKE: Jan, Mar & Oct

Program Overview

The MBA in Digital Business at EU Business School in Switzerland is a cutting-edge program designed to prepare students for leadership roles in the digital economy. With a focus on digital transformation, technology management, and business innovation, the program equips students with the knowledge and skills needed to thrive in today's rapidly evolving digital landscape.

Curriculum: The curriculum of the MBA in Digital Business program at EU Business School is carefully crafted to cover a wide range of topics relevant to the digital business environment. Courses include digital marketing strategies, e-commerce management, data analytics, blockchain technology, artificial intelligence, and digital entrepreneurship. Through a blend of theoretical learning and practical applications, students gain hands-on experience in leveraging digital technologies to drive business growth and innovation.

Research Focus: EU Business School fosters a culture of research and innovation in the field of digital business. Faculty members engage in research projects focused on topics such as digital disruption, technology adoption, online consumer behavior, and digital business models. Students are encouraged to participate in research initiatives, allowing them to explore specific areas of interest within digital business and develop critical thinking and analytical skills.

Industry Engagement: Industry engagement is a key component of the MBA in Digital Business program at EU Business School. The school has strong connections with leading tech companies, digital agencies, startups, and industry experts, providing students with opportunities for internships, guest lectures, workshops, and industry projects. These industry connections enable students to gain practical insights into the latest trends and developments in digital business and develop valuable networks within the digital ecosystem.

Global Perspective: As an international business school, EU Business School offers students a global perspective on digital business. The program attracts students from diverse cultural and professional backgrounds, creating a dynamic learning environment where students can exchange ideas and experiences related to digital business practices worldwide. Additionally, the school's campuses located in key international tech hubs provide students with opportunities to immerse themselves in different digital markets and gain firsthand experience in global digital business practices.

Pollster Education

Location

Geneva, Montreux

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

CHf 39750

Postgraduate Entry Requirements

Application Fee: CHF 200

Academic Qualifications: Prospective postgraduate students usually need to hold a bachelor's degree or its equivalent from an accredited institution with a minimum academic achievement of 55% or above.

English Language Proficiency: 

  • IELTS:  A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 89 is required.
  • PTE: A minimum overall score of 59 is required.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.

EU Business School Switzerland recognizes the importance of supporting international students in their pursuit of higher education. To assist students in achieving their academic and career goals, the institution typically offers a variety of scholarships and financial aid options. These scholarships may be merit-based, need-based, or specific to certain programs or qualifications.

Academic Excellence Scholarships: Academic excellence scholarships are typically awarded to international students who have demonstrated outstanding academic achievements in their previous studies. These scholarships are often based on GPA or academic performance. Eligibility criteria may vary by program and campus, but students generally need to have a strong academic record to qualify.

Merit-Based Scholarships: Merit-based scholarships are awarded to students who have excelled in various aspects of their academic or extracurricular activities. These scholarships recognize achievements in areas such as leadership, community service, entrepreneurship, or sports. Eligibility criteria for merit-based scholarships may differ based on the specific scholarship program, but students who have demonstrated exceptional skills and talents are often eligible.

Diversity Scholarships: Diversity scholarships aim to promote diversity and inclusion within the student body by providing financial support to students from underrepresented backgrounds or regions. Eligibility criteria for diversity scholarships may vary, but they often consider factors such as nationality, ethnicity, or socioeconomic background.

Program-Specific Scholarships: EU Business School Switzerland may offer scholarships tailored to specific programs or fields of study. For example, there may be scholarships available for students pursuing degrees in business, marketing, finance, or other disciplines. Eligibility criteria for program-specific scholarships depend on the program's requirements and the scholarship's focus.

Need-Based Financial Aid: In addition to scholarships, the institution may provide need-based financial aid to international students who demonstrate financial need. Need-based aid helps students cover tuition costs and other expenses. Eligibility for need-based financial aid is determined based on the applicant's financial circumstances, including income, assets, and family contributions.

Graduates of the MBA in Digital Business program at EU Business School in Switzerland have a plethora of career opportunities in the rapidly expanding digital landscape. Equipped with a blend of business acumen and digital expertise, these graduates are highly sought after by companies across various industries looking to leverage digital technologies for growth and innovation.

Digital Marketing Manager: One of the primary career paths for graduates is in digital marketing. With their deep understanding of digital channels, analytics, and consumer behavior, graduates can excel as digital marketing managers. In this role, they develop and execute digital marketing strategies, manage online campaigns, and optimize digital assets to drive brand awareness, customer engagement, and lead generation.

E-commerce Director: Graduates with a focus on e-commerce management can pursue roles as e-commerce directors. In this capacity, they oversee online sales platforms, manage e-commerce operations, and drive revenue growth through online channels. They are responsible for developing e-commerce strategies, optimizing user experience, and implementing digital solutions to enhance online shopping experiences and increase conversion rates.

Data Analyst/Big Data Specialist: With their expertise in data analytics and digital technologies, graduates can pursue careers as data analysts or big data specialists. In these roles, they analyze large datasets, extract valuable insights, and provide actionable recommendations to support business decision-making. They may also specialize in areas such as machine learning, predictive analytics, or data visualization to help companies harness the power of data for strategic advantage.

Digital Transformation Consultant: Graduates can leverage their knowledge of digital business models and technologies to work as digital transformation consultants. In this role, they advise companies on how to adapt to digital disruption, implement digital strategies, and drive organizational change. They help companies embrace digital technologies, streamline processes, and innovate business models to stay competitive in today's digital economy.

Startup Founder/Entrepreneur: Many graduates choose to become entrepreneurs and start their own digital ventures. Armed with a solid foundation in business management and digital innovation, they identify market opportunities, develop innovative products or services, and launch successful startups. Whether in e-commerce, fintech, digital health, or other sectors, graduates have the opportunity to disrupt industries and create value through entrepreneurship.


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