MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
BA (Hons) Advertising and Digital Marketing
Coventry
INTAKE: Jan & Sept
Program Overview
Coventry University's BA (Hons) Advertising and Digital Marketing program is designed to provide students with a comprehensive understanding of the advertising industry and the rapidly evolving landscape of digital marketing. This undergraduate degree equips students with the skills and knowledge necessary to create effective advertising campaigns, develop digital marketing strategies, and leverage emerging technologies to engage with consumers in a digital environment. The program covers a wide range of topics, including advertising principles, consumer behavior, branding, social media marketing, search engine optimization (SEO), content marketing, data analytics, and digital advertising platforms. Through a blend of theoretical study, practical projects, and industry placements, students gain hands-on experience and develop the creativity, strategic thinking, and technical skills required for successful careers in advertising and digital marketing.
Curriculum: The curriculum of the BA (Hons) Advertising and Digital Marketing program at Coventry University is carefully structured to provide students with a well-rounded education in advertising theory and digital marketing practice. Core modules cover essential topics such as advertising strategy, market research, digital marketing channels, creative advertising concepts, media planning, and campaign management. Students also have the opportunity to specialize in areas such as social media marketing, digital analytics, influencer marketing, or mobile advertising, tailoring their studies to their interests and career aspirations. The program emphasizes hands-on learning through industry-relevant projects, case studies, and simulated campaigns, allowing students to apply theoretical knowledge to real-world scenarios and develop practical skills valued by employers in the advertising and marketing industry.
Research Focus: Coventry University promotes a strong research focus within the BA (Hons) Advertising and Digital Marketing program, encouraging students to explore current trends, emerging technologies, and consumer insights in advertising and digital marketing. Faculty members are actively engaged in research projects that examine topics such as consumer behavior, brand engagement, digital media consumption, and advertising effectiveness. Students have the opportunity to participate in research seminars, conferences, or collaborative research projects, gaining insights into industry trends, conducting original research, and contributing to academic knowledge in the field of advertising and digital marketing.
Industry Engagement: The BA (Hons) Advertising and Digital Marketing program at Coventry University emphasizes industry engagement to ensure students are well-prepared for careers in the advertising and marketing sector. Through guest lectures, workshops, and industry projects, students have the opportunity to learn from industry professionals, gain insights into current practices and trends, and network with potential employers. Additionally, students may undertake internships, work placements, or industry-sponsored projects, allowing them to apply their skills in real-world settings, build professional connections, and enhance their employability upon graduation. The university's strong relationships with advertising agencies, marketing firms, and media organizations provide students with valuable industry exposure and opportunities for career advancement.
Global Perspective: Recognizing the global nature of advertising and digital marketing, Coventry University integrates a global perspective into the BA (Hons) Advertising and Digital Marketing program. Students examine case studies, campaigns, and consumer trends from diverse cultural, geographical, and socio-economic contexts, gaining insights into global markets and consumer behavior. They also explore the impact of globalization, digitalization, and cultural diversity on advertising strategies and marketing communications, preparing them to work effectively in multicultural environments and navigate the complexities of global advertising campaigns. Additionally, students may have the opportunity to participate in international study trips, exchange programs, or collaborative projects with international partners, further enhancing their global perspective and intercultural competence.
Location
Coventry
Score
IELTS 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate and international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) Advertising and Digital Marketing program possess a diverse skill set and comprehensive understanding of the advertising industry and digital marketing landscape.
Digital Marketing Specialist: Many graduates pursue careers as digital marketing specialists, responsible for developing and implementing digital marketing strategies to promote products or services online. They leverage digital channels such as social media, search engines, email marketing, and content marketing to reach target audiences, drive website traffic, and generate leads or sales. Digital marketing specialists analyze data, monitor campaign performance, and optimize strategies to maximize return on investment (ROI) and achieve marketing objectives.
Social Media Manager/Strategist: Graduates may work as social media managers or strategists, responsible for managing and executing social media campaigns across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. They create engaging content, interact with followers, monitor social media trends, and measure campaign effectiveness through analytics tools. Social media managers develop strategies to build brand awareness, increase engagement, and foster community relationships, leveraging social media as a powerful tool for brand promotion and customer engagement.
Advertising Account Executive/Manager: With their understanding of advertising principles and client management skills, graduates may pursue careers as advertising account executives or managers, working for advertising agencies, media firms, or marketing departments. They liaise with clients to understand their advertising needs, develop creative concepts, and oversee the execution of advertising campaigns across various media channels. Advertising account executives manage budgets, timelines, and client relationships, ensuring that campaigns meet client objectives and deliver measurable results.
Content Marketing Specialist/Manager: Graduates may specialize in content marketing, creating and distributing valuable, relevant, and engaging content to attract and retain target audiences. They develop content strategies, produce blog posts, articles, videos, infographics, or podcasts, and distribute content through owned, earned, and paid media channels. Content marketing specialists optimize content for search engines, monitor content performance, and adjust strategies based on audience feedback and analytics, driving brand awareness, engagement, and lead generation.
SEO Specialist/Consultant: With their knowledge of search engine optimization (SEO) techniques and algorithms, graduates may work as SEO specialists or consultants, helping businesses improve their website's visibility and rankings in search engine results pages (SERPs). They conduct keyword research, optimize website content, and implement technical SEO strategies to enhance website performance and organic traffic. SEO specialists analyze website metrics, identify opportunities for optimization, and provide recommendations to improve search engine rankings and user experience.
Digital Advertising Manager/Strategist: Graduates may specialize in digital advertising, planning and executing online advertising campaigns to reach target audiences and achieve marketing objectives. They utilize platforms such as Google Ads, Facebook Ads, LinkedIn Ads, or programmatic advertising networks to deliver targeted ads to relevant audiences. Digital advertising managers optimize ad campaigns, monitor performance metrics, and adjust strategies to maximize click-through rates, conversions, and return on ad spend (ROAS), leveraging data-driven insights to optimize campaign effectiveness.
Marketing Analytics Specialist/Data Analyst: With their analytical skills and understanding of data analytics tools, graduates may work as marketing analytics specialists or data analysts, analyzing marketing data to derive actionable insights and inform marketing strategies. They collect and analyze data from various sources, such as website analytics, customer databases, and marketing automation platforms, to track campaign performance, identify trends, and measure ROI. Marketing analytics specialists visualize data, create reports, and provide recommendations to optimize marketing efforts and drive business growth.
