MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
BA Marketing Management Top Up
London
INTAKE: Jan & Sept
Program Overview
Coventry University's BA Marketing Management Top-Up program is designed for students who have completed relevant foundation or diploma courses and wish to further their education with a focus on marketing management. This top-up program provides students with advanced knowledge and skills in marketing strategy, consumer behavior, branding, and market research. It equips students with the tools necessary to succeed in dynamic marketing environments and prepares them for diverse roles in marketing management.
Curriculum: The curriculum of the BA Marketing Management Top-Up program covers a range of topics essential for understanding contemporary marketing practices. Students study advanced subjects such as strategic marketing management, brand management, digital marketing, and marketing analytics. Additionally, they explore specialized areas such as consumer psychology, market segmentation, and product innovation. The program incorporates practical projects, case studies, and simulations to provide students with hands-on experience and real-world insights into marketing management.
Research Focus: Coventry University emphasizes research-led teaching, and this focus extends to the BA Marketing Management Top-Up program. Faculty members are actively engaged in research projects exploring cutting-edge marketing trends, consumer insights, and marketing strategies. Students have the opportunity to engage with research through coursework assignments, independent study projects, and research-focused modules. This exposure to research enhances students' critical thinking abilities and keeps them informed about the latest developments in marketing theory and practice.
Industry Engagement: The university maintains strong connections with industry partners, providing students with opportunities for industry engagement and professional development. Through guest lectures, industry workshops, and networking events, students gain insights into current marketing practices and trends. The program also incorporates industry projects or internships, allowing students to gain practical experience and build valuable connections within the marketing profession. These industry engagements enhance students' employability and prepare them for successful careers in marketing management.
Global Perspective: Coventry University recognizes the global nature of modern marketing and incorporates a global perspective into the BA Marketing Management Top-Up program. Students study global marketing environments, international marketing strategies, and cultural factors influencing consumer behavior. They may have the opportunity to explore international case studies, undertake global marketing projects, or participate in international study trips, gaining firsthand experience in diverse marketing contexts. This global perspective equips students to navigate the complexities of global markets and to thrive in multicultural marketing environments.
Location
London
Score
IELTS 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA Marketing Management Top-Up program possess a range of skills and knowledge that prepare them for various roles in the field of marketing management. With a focus on strategic marketing, consumer behavior, branding, and market research, graduates are well-equipped to pursue diverse and rewarding career opportunities in the dynamic field of marketing.
Marketing Manager: One of the primary career paths for graduates is to become marketing managers. Marketing managers oversee all marketing activities within an organization, including developing marketing strategies, managing marketing campaigns, and analyzing market trends. They work closely with other departments to ensure marketing efforts align with overall business goals and objectives.
Brand Manager: Graduates may choose to specialize as brand managers, focusing on developing and maintaining the identity and reputation of a brand. Brand managers are responsible for brand strategy, brand positioning, and brand communication. They develop marketing campaigns to increase brand awareness, enhance brand loyalty, and drive sales.
Digital Marketing Specialist: With the increasing importance of digital channels in marketing, graduates can pursue careers as digital marketing specialists. Digital marketing specialists develop and implement digital marketing strategies using various online platforms such as social media, search engines, and email marketing. They analyze digital metrics to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact.
Market Research Analyst: Graduates may work as market research analysts, responsible for gathering and analyzing data about consumers, competitors, and market trends. Market research analysts conduct surveys, interviews, and focus groups to collect data, which they use to provide insights and recommendations to businesses for product development, marketing strategies, and market expansion.
Advertising Manager: Graduates can pursue careers as advertising managers, overseeing advertising campaigns to promote products or services. Advertising managers work with creative teams, media planners, and advertising agencies to develop and execute advertising strategies across various channels such as television, radio, print, and digital media.
Public Relations Specialist: Graduates may choose to specialize in public relations, managing the reputation and communication of an organization or brand. Public relations specialists develop PR campaigns, handle media inquiries, and manage crisis communications. They work to build positive relationships with the media, influencers, and the public to enhance brand image and credibility.
Marketing Consultant: Graduates may work as marketing consultants, providing strategic advice and guidance to businesses on marketing-related issues. Marketing consultants assess market opportunities, develop marketing plans, and provide recommendations for improving marketing effectiveness. They may work independently or as part of consulting firms, serving clients across various industries.
Sales Manager: Graduates can pursue careers as sales managers, responsible for leading a team of sales professionals to achieve revenue targets. Sales managers develop sales strategies, set sales targets, and monitor sales performance. They also establish relationships with key clients and partners to drive business growth.
