Master of Accountancy with Data Analytics
The Master of Accountancy with Data Analytics program at Arkansas State University (ASU...
MBA in Marketing
Jonesboro Arkansas
INTAKE: Jan , June , Aug
Program Overview
The MBA in Marketing program at Arkansas State University is a highly sought-after and career-oriented program that equips students with the knowledge and skills to excel in the dynamic world of marketing. With a strong focus on marketing strategies, consumer behavior, market research, and digital marketing, this program prepares graduates for leadership roles in marketing departments and consulting firms.
Curriculum:
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Comprehensive Marketing Curriculum: The program offers a comprehensive curriculum that covers core business subjects such as finance, management, operations, and strategy. Additionally, students take specialized courses in marketing management, brand management, marketing research, digital marketing, and consumer behavior, providing a well-rounded education in the field of marketing.
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STEM-Designated: The MBA in Marketing program holds the prestigious STEM (Science, Technology, Engineering, and Mathematics) designation. This designation reflects the program's emphasis on data-driven marketing, analytics, and technology integration, which are crucial skills for marketing professionals in the digital age.
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AACSB Accredited: Arkansas State University's MBA program is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This accreditation ensures that the program meets rigorous standards for business education and provides students with a high-quality learning experience.
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Expert Faculty: The program is taught by experienced faculty who have in-depth knowledge of marketing principles and industry trends. Their expertise allows students to gain valuable insights into marketing strategies and consumer behavior, enabling them to make informed marketing decisions.
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Real-World Projects: The program incorporates real-world marketing projects, case studies, and internships to provide students with hands-on experience. This practical approach helps students apply theoretical concepts to real marketing challenges, enhancing their problem-solving and decision-making abilities.
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Digital Marketing Emphasis: With a growing focus on digital marketing, the program equips students with essential skills in social media marketing, search engine optimization (SEO), content marketing, and data analytics, giving them a competitive edge in the job market.
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Networking Opportunities: Students have access to a strong alumni network and various networking events. These opportunities allow students to connect with marketing professionals and potential employers, facilitating future career growth.
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Flexibility and Convenience: The program offers both on-campus and online study options, providing flexibility for working professionals to earn their MBA in Marketing without disrupting their current commitments.
Location
Jonesboro Arkansas
Score
IELTS:6
Tuition Fee
USD 14500
Entry Requirements for Postgraduate Programs
Application Fees : US$ 50
1. Academic Qualifications:
- International students must have completed a bachelor's degree from a recognized university or college with a minimum GPA equivalent to 2.5 on a 4.0 scale or 65% and above.
- The degree should be in a relevant field of study related to the chosen postgraduate program.
2. English Language Proficiency:
- IELTS: Overall score of 6.0, with no band less than 5.5.
- TOEFL iBT: Overall score of 79.
- PTE (Pearson Test of English): Score of 56.
Arkansas State University (ASU) offers a range of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships are designed to recognize academic achievement, leadership skills, and talent in various fields.
1. Chancellor's Scholarship: The Chancellor's Scholarship is one of the most prestigious scholarships offered by ASU. It is awarded to outstanding international students based on their academic achievements and leadership potential. The scholarship covers a significant portion of the tuition fees and may include a stipend for living expenses.
2. International Excellence Scholarship: The International Excellence Scholarship is awarded to international students who have demonstrated exceptional academic performance. This scholarship provides financial assistance to cover a portion of the tuition fees.
3. Global Diversity Scholarship: The Global Diversity Scholarship is designed to promote diversity and cultural exchange at ASU. It is awarded to international students who have shown a commitment to advancing diversity and inclusivity on campus. The scholarship provides partial tuition fee coverage.
4. Talent-Based Scholarships: ASU offers talent-based scholarships for students who have excelled in areas such as music, arts, athletics, and other extracurricular activities. These scholarships are open to both domestic and international students and can significantly reduce the financial burden of attending the university.
5. Study Abroad Scholarships: ASU encourages international students to participate in study abroad programs. The university offers scholarships specifically for students who wish to study abroad, allowing them to experience different cultures and expand their academic horizons.
6. Departmental Scholarships: Several academic departments at ASU offer scholarships to students who excel in specific fields of study. International students may be eligible for these scholarships based on their academic performance and area of interest.
7. External Scholarships: ASU assists international students in identifying and applying for external scholarships offered by organizations, governments, and foundations from around the world.
Application Process: To be considered for scholarships at ASU, international students are usually required to submit an application for admission to the university. Additionally, they may need to submit a separate scholarship application, which may include an essay or other documents to demonstrate their qualifications
The MBA in Marketing program at Arkansas State University is a dynamic and career-oriented program that prepares students for successful careers in marketing. Graduates of this program are equipped with the necessary knowledge and skills to pursue various marketing roles, including marketing manager, digital marketing specialist, market research analyst, and more. As marketing continues to play a pivotal role in business success, the demand for skilled marketing professionals is on the rise, making the MBA in Marketing a valuable investment in one's future career.
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Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, brand development, and product launches for companies and organizations.
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Digital Marketing Specialist: With expertise in digital marketing, graduates can work as digital marketing specialists, managing online advertising, social media strategies, and e-commerce initiatives.
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Market Research Analyst: Graduates can become market research analysts, responsible for conducting market research, analyzing consumer data, and providing insights to inform marketing strategies.
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Brand Manager: Brand managers are responsible for building and maintaining the reputation of a brand. Graduates can excel in this role by developing branding strategies and monitoring brand performance.
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Advertising Manager: Graduates can pursue careers as advertising managers, creating and executing advertising campaigns to promote products and services to target audiences.
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Product Development Specialist: Graduates can work as product development specialists, identifying market trends, researching customer needs, and contributing to the development of new products and services.
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Market Analyst: Market analysts assess market trends, competition, and consumer behavior to provide data-driven recommendations for marketing and business strategies.
