MSc Accounting and Financial Management
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BSc (Hons) Global Marketing
London
INTAKE: Jan & Sept
Program Overview
Coventry University's BSc (Hons) Global Marketing program is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing on a global scale. This undergraduate degree offers a comprehensive understanding of marketing principles, strategies, and practices, tailored to the demands of an interconnected global marketplace.
Curriculum: The curriculum of the BSc (Hons) Global Marketing program at Coventry University is carefully crafted to provide students with a solid foundation in marketing theory, consumer behavior, branding, digital marketing, market research, and international business. Through a combination of lectures, seminars, practical projects, and industry placements, students gain hands-on experience and develop critical thinking and analytical skills essential for success in the marketing industry.
Research Focus: Coventry University emphasizes research-led teaching, ensuring that students benefit from the latest developments and insights in the field of marketing. Faculty members are actively engaged in research projects covering a wide range of marketing topics, including market trends, consumer preferences, emerging technologies, and global marketing strategies. Students have the opportunity to engage in research activities, collaborate with faculty, and contribute to cutting-edge marketing research.
Industry Engagement: One of the key strengths of Coventry University's BSc (Hons) Global Marketing program is its strong focus on industry engagement. The university has established partnerships with leading global companies, allowing students to gain practical experience through internships, industry placements, and real-world projects. These industry connections provide students with valuable networking opportunities and insights into the latest marketing practices and trends, enhancing their employability upon graduation.
Global Perspective: In today's interconnected world, a global perspective is essential for success in the field of marketing. Coventry University's BSc (Hons) Global Marketing program is designed to foster an understanding of global markets, cultural differences, and international business practices. Through international study trips, exchange programs, and multicultural learning environments, students develop a global mindset and cross-cultural communication skills, preparing them for careers in multinational corporations, international agencies, and global marketing firms.
Location
London
Score
IELTS 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Coventry University's BSc (Hons) Global Marketing program opens up a plethora of career opportunities for graduates, equipping them with the skills and knowledge necessary to thrive in the competitive world of marketing.
Marketing Manager: Graduates can aspire to become marketing managers, overseeing marketing campaigns, developing strategies, and leading teams to achieve organizational goals. With a strong foundation in global marketing principles, graduates are well-positioned to excel in this role, whether in domestic or international markets.
Digital Marketing Specialist: In today's digital age, digital marketing has become increasingly important for businesses to reach their target audience. Graduates with a specialization in global marketing are equipped to leverage digital platforms, analyze data, and implement effective digital marketing strategies to enhance brand visibility and engagement.
International Brand Manager: Global marketing graduates can pursue careers as international brand managers, responsible for developing and implementing brand strategies across different markets. This role requires a deep understanding of cultural nuances, market trends, and consumer behavior, all of which are covered in Coventry University's program.
Market Research Analyst: Market research plays a crucial role in informing marketing strategies and decision-making processes. Graduates can pursue careers as market research analysts, gathering and analyzing data to identify market trends, consumer preferences, and competitive landscapes, helping organizations make informed business decisions.
Global Sales Executive: With a focus on global markets, graduates can pursue roles as global sales executives, responsible for expanding market share and driving sales growth in international markets. This role requires strong communication skills, cultural awareness, and the ability to build and maintain relationships with clients worldwide.
Advertising Account Executive: Graduates can pursue careers in advertising as account executives, working closely with clients to develop and execute advertising campaigns across various channels. With a solid understanding of global marketing principles, graduates can create campaigns that resonate with diverse audiences and drive results.
Export Manager: For organizations looking to expand into international markets, export managers play a crucial role in facilitating cross-border trade and managing distribution channels. Graduates with a background in global marketing are well-equipped to navigate the complexities of international trade and identify opportunities for growth.
Social Media Manager: Social media has become an integral part of marketing strategies, allowing brands to engage with customers on a global scale. Graduates can pursue careers as social media managers, responsible for creating and executing social media campaigns, managing online communities, and measuring campaign performance.
