MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
BA (Hons) International Fashion Management and Marketing
London
INTAKE: Jan & Sept
Program Overview
Coventry University's BA (Hons) International Fashion Management and Marketing program is designed to provide students with a comprehensive understanding of the fashion industry and the business of fashion on a global scale. This undergraduate degree integrates elements of fashion management, marketing, and business strategy, preparing students for diverse careers in the dynamic and competitive fashion industry. The program combines theoretical knowledge with practical skills, equipping students with the expertise needed to succeed in various roles within the global fashion marketplace.
Curriculum: The curriculum of the BA (Hons) International Fashion Management and Marketing program covers a wide range of topics relevant to the fashion industry. Students study core concepts such as fashion theory, trend forecasting, brand management, retail management, and marketing strategy. Additionally, they explore specialized areas such as fashion merchandising, supply chain management, digital marketing, and sustainability in fashion. The program incorporates practical projects, industry placements, and case studies to provide students with hands-on experience and real-world insights into the fashion business.
Research Focus: Coventry University emphasizes research-led teaching, and this focus extends to the BA (Hons) International Fashion Management and Marketing program. Faculty members are actively engaged in research projects that explore contemporary issues, trends, and innovations in the fashion industry. Students have the opportunity to engage with research through coursework assignments, independent study projects, and research-focused modules. This exposure to research enhances students' critical thinking skills and allows them to stay abreast of the latest developments in the fashion business.
Industry Engagement: The university maintains strong connections with industry partners, providing students with opportunities for industry engagement and professional development. Through guest lectures, industry workshops, and networking events, students gain insights into current fashion practices and trends. The program also incorporates industry placements, allowing students to gain hands-on experience in fashion companies, brands, or retailers. These placements provide valuable industry contacts and enhance students' employability upon graduation.
Global Perspective: Coventry University recognizes the global nature of the fashion industry and incorporates a global perspective into the BA (Hons) International Fashion Management and Marketing program. Students study international fashion markets, cultural influences on fashion, and global fashion trends. They may also have the opportunity to undertake international study trips or projects, gaining firsthand experience in diverse fashion environments and developing cross-cultural competencies. This global perspective prepares students for careers in multinational fashion companies, international fashion agencies, and global fashion capitals.
Location
London
Score
IELTS 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) International Fashion Management and Marketing program have a wide array of career opportunities available to them in the global fashion industry. With a blend of fashion management, marketing, and business skills, graduates are well-equipped to pursue diverse roles across various sectors of the fashion business.
Fashion Brand Manager: One of the primary career paths for graduates is to become fashion brand managers. Fashion brand managers oversee the development and implementation of strategies to promote and enhance the image of fashion brands. They are responsible for brand positioning, marketing campaigns, and ensuring brand consistency across all touchpoints. Brand managers collaborate with creative teams to maintain brand identity and drive brand growth in both domestic and international markets.
Fashion Marketing Manager: Graduates may choose to specialize as fashion marketing managers, focusing on developing and executing marketing strategies to drive sales and brand awareness. Fashion marketing managers analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth. They oversee advertising campaigns, social media strategies, and promotional activities to engage target audiences and maximize brand visibility.
Retail Buyer/ Merchandiser: For graduates interested in the retail side of the fashion industry, careers as retail buyers or merchandisers are common. Retail buyers select and purchase merchandise for retail stores or online platforms, while merchandisers plan and optimize product assortments to maximize sales and profitability. They analyze sales data, monitor inventory levels, and negotiate with suppliers to ensure the right products are available to meet consumer demand.
Fashion PR Specialist: Graduates can pursue careers in fashion public relations, managing the reputation and communication of fashion brands and designers. Fashion PR specialists develop and execute PR campaigns, organize fashion events, and cultivate relationships with media outlets and influencers. They are responsible for generating positive publicity and maintaining favorable brand image through strategic PR initiatives.
Fashion Digital Marketer: With the increasing importance of digital channels in the fashion industry, graduates may choose to specialize as fashion digital marketers. Digital marketers leverage online platforms such as social media, e-commerce websites, and email marketing to reach target audiences and drive sales. They develop digital marketing strategies, create engaging content, and analyze digital metrics to optimize campaign performance.
Fashion Product Developer: Graduates interested in the product development side of the fashion industry can pursue careers as fashion product developers. Product developers work closely with designers, suppliers, and manufacturers to bring new fashion products to market. They oversee the entire product development process, from conceptualization and design to production and distribution, ensuring that products meet quality standards and market demands.
Fashion Sustainability Manager: With growing awareness of environmental and social issues in the fashion industry, there is increasing demand for professionals specializing in fashion sustainability. Graduates can pursue careers as fashion sustainability managers, working to implement sustainable practices throughout the fashion supply chain. They develop sustainability strategies, source eco-friendly materials, and advocate for ethical and transparent business practices.
Fashion Consultant: Lastly, graduates may choose to work as fashion consultants, offering expertise and advice to fashion brands, retailers, or individual clients. Fashion consultants provide strategic guidance on brand positioning, market trends, and consumer preferences. They may offer services such as styling, trend forecasting, or retail strategy consulting, helping clients navigate the complexities of the fashion industry and achieve their business goals.
