Graduate Certificate in Marketing Management – Digital Media

Postgraduate Diploma:

1. Educational Requirements: Students should have completed a bachelor's degree from a recognized Indian university with a minimum score of 55% or above.

2. English Language Proficiency: International students must provide evidence of English proficiency by submitting scores of standardized tests such as IELTS, TOEFL, or Duolingo. The minimum required score for IELTS Academic is 6.5 overall, with no band below 6.0.

3. Additional Requirements: Some programs may have additional requirements, such as relevant work experience, a portfolio, or an interview. Students are advised to check the program-specific requirements before applying.

Please note that meeting the minimum requirements does not guarantee admission, and admission decisions are made based on a holistic review of the application, including academic credentials, English language proficiency, and other factors such as relevant work experience and extracurricular activities.

Unfortunately, George Brown College, St. James does not offer any scholarships or financial aid to international students. However, students can explore external scholarship opportunities or funding options available through their home country's government or educational institutions.

Part-Time Jobs: International students are allowed to work part-time during their studies, which can help offset some of the living expenses. However, it is important to note that part-time jobs may not always be easy to come by, and students should not rely solely on part-time work to finance their studies.

Graduates of the Marketing Management - Digital Media program have excellent career prospects in today's digital-centric business landscape. Some potential job roles include:

1. Digital Marketing Specialist: Graduates can work as digital marketing specialists, responsible for planning, executing, and monitoring digital marketing campaigns across various channels. They focus on driving brand awareness, increasing website traffic, and generating leads.

2. Social Media Manager: Graduates can specialize in social media management, overseeing the development and implementation of social media strategies. They create engaging content, manage social media communities, and analyze performance metrics.

3. Content Marketing Manager: Graduates can pursue careers as content marketing managers, responsible for developing and executing content strategies. They oversee content creation, distribution, and performance measurement to drive audience engagement and conversions.

4. SEO Specialist: Graduates can work as SEO specialists, optimizing websites to improve organic search rankings. They conduct keyword research, optimize website content, monitor search engine algorithms, and analyze website performance.

5. Digital Advertising Specialist: Graduates can specialize in digital advertising, managing paid advertising campaigns across platforms such as Google Ads, social media ads, and display networks. They focus on optimizing campaign performance and maximizing return on ad spend.

6. Marketing Analyst: Graduates can work as marketing analysts, utilizing data analytics tools and techniques to analyze marketing performance, consumer behavior, and market trends. They provide insights and recommendations to improve marketing strategies and tactics.