MBA Master of Business Administration
The MBA program at the University of Sheffield offers a comprehensive curriculum design...
MA Digital Culture and Communication
Western Bank
INTAKE: September
Program Overview
The MA in Digital Culture and Communication at the University of Sheffield offers a multidisciplinary approach to understanding the impact of digital technologies on culture and communication. The program is designed to help students critically engage with the digital transformation of society, examining how digital media platforms shape cultural identities, influence social behaviors, and affect communication practices. Students will explore the theoretical and practical aspects of digital culture, studying topics such as online communities, digital storytelling, social media, and the role of digital technologies in shaping public discourse. This program is ideal for students who want to understand the cultural implications of digital technologies and pursue careers in digital media, communications, or related fields.
Curriculum: The curriculum for the MA in Digital Culture and Communication combines core modules in digital media theory and practice with opportunities for students to specialize in areas of personal interest. Core modules cover subjects such as digital media and society, media culture, digital communication, and the ethics of digital engagement. Students will explore how digital technologies have altered the way we interact with culture, media, and communication, examining issues like digital activism, online privacy, the influence of social media, and the role of digital platforms in political communication. The program also includes practical modules that allow students to apply their knowledge in real-world contexts, such as digital content creation, social media management, and digital marketing. In addition to core and practical modules, students have the option to choose from a range of optional modules, enabling them to tailor the program to their specific interests. The program culminates in a research project or dissertation, where students can explore a topic of their choosing in-depth.
Research Focus: The MA in Digital Culture and Communication is informed by the University of Sheffield’s research expertise in media and digital culture. Faculty members are engaged in cutting-edge research on topics such as the impact of digital media on political communication, the cultural implications of social media, and the role of digital technologies in shaping public opinion. Students benefit from the university’s strong research-led approach, gaining access to the latest theories and insights in digital culture and communication. The program encourages students to conduct their own research projects, allowing them to explore issues such as digital identities, the cultural implications of virtual reality, or the role of digital platforms in shaping contemporary social movements. The research focus of the program ensures that students are exposed to current debates and developments in the field, equipping them with the critical thinking and analytical skills necessary to engage with the digital age.
Industry Engagement: The University of Sheffield’s MA in Digital Culture and Communication places a strong emphasis on industry engagement, providing students with opportunities to gain practical experience and develop professional networks in the digital media and communications sectors. The university has strong links with industry partners in media, digital marketing, social media, and communications, enabling students to work on real-world projects and internships. Students can also participate in workshops, guest lectures, and industry-led seminars, where they can hear from experts and gain insights into the latest trends and practices in the digital media and communication fields. These industry connections help students develop the practical skills needed to succeed in the digital economy, providing them with a competitive edge in the job market. By engaging with industry professionals, students are well-prepared to enter the workforce and contribute to the growing demand for digital communication experts.
Global Perspective: The MA in Digital Culture and Communication at the University of Sheffield provides a global perspective on the impact of digital technologies on culture and communication. The program examines how digital media shapes cultural production and consumption across different regions of the world, exploring topics such as global digital activism, the spread of digital cultures, and the role of social media in global communication. Students will learn about the ways in which digital platforms facilitate cross-cultural communication, influence global trends, and reshape cultural norms. The program also addresses global issues such as digital inequality, the digital divide, and the ethics of data collection and surveillance. By offering a global perspective, the MA ensures that students are equipped to understand the international implications of digital culture and to work in global digital media environments.
Location
Western Bank
Score
IELTS 6.5
Tuition Fee
£ 23110
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60%-70% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 19 in Listening, 20 in Reading, 22 in Speaking, and 19 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 56.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Postgraduate students may be eligible for the following scholarships:
Postgraduate Taught Merit Scholarship: This scholarship is available to UK, EU, and international students who have a conditional or unconditional offer to study a full-time or part-time postgraduate taught course at the University of Sheffield. The scholarship is worth 50% of the tuition fee for each year of study.
International Merit Postgraduate Taught Scholarship: This scholarship is available to international students who have a conditional or unconditional offer to study a full-time postgraduate taught course at the University of Sheffield. The scholarship is worth 50% of the tuition fee for each year of study.
Commonwealth Shared Scholarship Scheme: This scholarship is available to students from eligible developing Commonwealth countries who have a conditional or unconditional offer to study a full-time postgraduate taught course at the University of Sheffield. The scholarship covers the full tuition fee, airfare to and from the UK, and a monthly stipend.
Graduates of the MA Digital Culture and Communication program have diverse and promising career prospects in various fields.
Digital Content Manager: Graduates can pursue roles as digital content managers, overseeing and curating content for digital platforms and social media.
Digital Marketing Specialist: With expertise in digital communication, graduates can work in digital marketing, developing and executing online marketing campaigns.
Social Media Analyst: Graduates can explore careers as social media analysts, monitoring and analyzing social media trends and engagement.
Digital Media Consultant: The program equips students to work as digital media consultants, advising organizations on effective digital communication strategies.
Academic and Research Roles: Some students may choose to pursue further studies or academic careers, contributing to research and teaching in the field of digital culture and communication.
