MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
BA (Hons) Marketing (with Placement)
Coventry
INTAKE: Jan & Sept
Program Overview
Coventry University's BA (Hons) Marketing (4 Years with Placement) program offers students an extended opportunity to gain both academic knowledge and practical experience in the field of marketing. This four-year undergraduate degree incorporates a placement year, allowing students to apply their learning in a real-world work environment. The program aims to equip students with a comprehensive understanding of marketing principles, strategies, and techniques, preparing them for successful careers in the dynamic and competitive marketing industry.
Curriculum: The curriculum of the BA (Hons) Marketing (4 Years with Placement) program covers a broad range of topics essential for success in marketing. Students study core marketing principles such as consumer behavior, market research, branding, advertising, and digital marketing. Additionally, they have the opportunity to explore specialized areas of marketing such as international marketing, social media marketing, and marketing analytics. The placement year provides students with hands-on experience in a marketing role, allowing them to apply theoretical knowledge in a practical setting and develop valuable skills that enhance their employability.
Research Focus: Coventry University places a strong emphasis on research-led teaching, and this focus extends to the BA (Hons) Marketing program. Faculty members are actively engaged in research projects that explore contemporary marketing issues, emerging trends, and innovative marketing strategies. Students have the opportunity to engage with research through coursework assignments, independent study projects, and research-focused modules. This exposure to research enhances students' critical thinking skills and enables them to stay abreast of the latest developments in the marketing field.
Industry Engagement: The university maintains strong connections with industry partners, providing students with opportunities for industry engagement and professional development. Through guest lectures, industry workshops, and networking events, students gain insights into current marketing practices and trends. The placement year is a key component of industry engagement, allowing students to work alongside marketing professionals, gain firsthand experience in marketing roles, and build valuable connections within the industry.
Global Perspective: Coventry University recognizes the global nature of the marketing profession and incorporates a global perspective into the BA (Hons) Marketing (4 Years with Placement) program. Students have the opportunity to study international marketing environments, cultural differences, and global marketing strategies. They may also have the option to undertake placements or projects with international companies, gaining exposure to global business practices and expanding their cross-cultural communication skills. This global perspective prepares students to excel in diverse and multicultural business environments and to pursue global career opportunities in marketing.
Location
Coventry
Score
IELTS 6
Tuition Fee
£ 19850
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) Marketing (4 Years with Placement) program have a wide range of career opportunities available to them in the dynamic and diverse field of marketing. With a combination of academic knowledge and practical experience gained through the placement year, graduates are well-equipped to pursue roles across various industries and sectors.
Marketing Manager: One of the primary career paths for graduates is to become marketing managers. Marketing managers oversee the development and implementation of marketing strategies to promote products or services, attract customers, and drive sales. They analyze market trends, conduct market research, and coordinate marketing campaigns across different channels, including digital, print, and social media.
Digital Marketing Specialist: With the increasing importance of digital channels in marketing, graduates can pursue careers as digital marketing specialists. These professionals focus on leveraging online platforms such as social media, search engines, and email to reach target audiences and drive engagement. They develop and execute digital marketing campaigns, analyze digital metrics, and optimize strategies to maximize online visibility and customer acquisition.
Brand Manager: Graduates may choose to specialize as brand managers, responsible for developing and maintaining the identity and perception of a brand. Brand managers create brand strategies, oversee brand positioning, and ensure brand consistency across all marketing channels. They collaborate with creative teams to develop brand assets and messaging that resonate with target audiences and drive brand loyalty.
Market Research Analyst: For graduates with strong analytical skills, a career as a market research analyst may be appealing. Market research analysts gather and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and business decisions. They conduct surveys, interviews, and focus groups, providing insights that help companies understand market dynamics and make informed decisions.
Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and coordinating advertising campaigns. Graduates can pursue careers as account executives, liaising between clients and internal teams to ensure that campaigns meet client objectives and deliver measurable results. They develop creative briefs, oversee campaign execution, and provide strategic guidance to clients on advertising strategies.
Public Relations (PR) Specialist: Graduates interested in communications and media relations can pursue careers as public relations specialists. PR specialists manage the reputation of organizations by crafting and disseminating positive messaging through media channels, press releases, and events. They handle crisis communications, cultivate media relationships, and promote brand awareness through strategic PR initiatives.
Sales and Marketing Coordinator: Entry-level positions such as sales and marketing coordinators provide graduates with opportunities to gain practical experience in marketing roles. Sales and marketing coordinators support marketing teams in developing and implementing marketing strategies, coordinating marketing campaigns, and analyzing sales data to identify opportunities for growth.
Marketing Consultant: Lastly, graduates may choose to work as marketing consultants, offering strategic advice and guidance to businesses seeking to enhance their marketing efforts. Marketing consultants provide customized recommendations, conduct market research, and develop marketing plans to help clients achieve their marketing objectives and drive business growth.
