MBA Master of Business Administration
The MBA program at the University of Sheffield offers a comprehensive curriculum design...
MA Digital Media and Society
Western Bank
INTAKE: September
Program Overview
The MA in Digital Media and Society at the University of Sheffield is an interdisciplinary program that combines elements of media studies, sociology, and digital technology. Students will explore the ways in which digital media platforms like social media, video streaming, and mobile technology shape public discourse, cultural norms, and social interactions. The program takes an in-depth look at issues such as media consumption, digital activism, the economics of digital platforms, and the ethical considerations surrounding digital technologies. Through a mix of theoretical study, practical application, and research, students will gain the skills to critically evaluate and engage with digital media, preparing them for careers in media analysis, digital communication, policy development, and beyond.
Curriculum: The curriculum for the MA in Digital Media and Society is structured to provide students with a thorough understanding of digital media’s role in shaping contemporary life. Core modules cover key topics such as Digital Media Theory, Social Media and Society, Digital Cultures, and Media and the Global South. Students will also gain hands-on experience with digital research methods and analytical tools used to study digital media environments. Optional modules allow students to delve deeper into specific areas of interest, such as Media, Policy, and Regulation or Digital Activism. The program concludes with a dissertation, where students can undertake independent research on a topic of their choice, applying the concepts and methodologies they have learned throughout the course.
Research Focus: The research focus of the MA in Digital Media and Society program at the University of Sheffield is centered around understanding the social, cultural, and political implications of digital media. Faculty members conduct cutting-edge research on topics such as the role of social media in political mobilization, the influence of digital technologies on social inequality, and the impact of algorithms and artificial intelligence on media consumption. Students are encouraged to engage with ongoing research projects and contribute to the development of new insights into how digital media influences social dynamics and cultural shifts. The research emphasis on social and cultural analysis ensures that students graduate with a critical understanding of the power of digital technologies in shaping society.
Industry Engagement: The University of Sheffield’s MA in Digital Media and Society program offers strong industry engagement opportunities. Students have access to a range of partnerships with digital media companies, non-profits, cultural organizations, and policy think tanks. These industry connections provide students with valuable internship opportunities, collaborative projects, and professional development events that help them build networks and gain real-world experience. Additionally, industry professionals are invited to deliver guest lectures and workshops, offering students insight into the latest trends, technologies, and challenges in the digital media landscape. This engagement ensures that graduates are well-equipped to work in a variety of sectors, including media, digital marketing, public relations, content creation, and research.
Global Perspective: The MA in Digital Media and Society at the University of Sheffield incorporates a global perspective, examining how digital media affects societies and cultures worldwide. The program explores the global flow of digital content, the role of digital technologies in global communication, and the cross-cultural impact of media consumption. Students are encouraged to think critically about issues such as the digital divide, internet censorship, and the role of digital media in global movements like climate change activism or social justice campaigns. The program’s international outlook is further enhanced by the university’s connections with global research networks and collaborative projects, providing students with the opportunity to engage with diverse perspectives and global challenges.
Location
Western Bank
Score
IELTS 6.5
Tuition Fee
£ 25060
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60%-70% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 19 in Listening, 20 in Reading, 22 in Speaking, and 19 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 56.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Postgraduate students may be eligible for the following scholarships:
Postgraduate Taught Merit Scholarship: This scholarship is available to UK, EU, and international students who have a conditional or unconditional offer to study a full-time or part-time postgraduate taught course at the University of Sheffield. The scholarship is worth 50% of the tuition fee for each year of study.
International Merit Postgraduate Taught Scholarship: This scholarship is available to international students who have a conditional or unconditional offer to study a full-time postgraduate taught course at the University of Sheffield. The scholarship is worth 50% of the tuition fee for each year of study.
Commonwealth Shared Scholarship Scheme: This scholarship is available to students from eligible developing Commonwealth countries who have a conditional or unconditional offer to study a full-time postgraduate taught course at the University of Sheffield. The scholarship covers the full tuition fee, airfare to and from the UK, and a monthly stipend.
Graduates of the MA Digital Media and Society program have diverse and exciting career prospects in the ever-evolving field of digital media and its impact on society.
Digital Media Analyst: Graduates can pursue roles as digital media analysts, working in research organizations or media companies to analyze and interpret digital media trends and audience behaviors.
Social Media Manager: With expertise in digital media, graduates can work as social media managers, strategizing and managing social media campaigns for brands and organizations.
Digital Content Strategist: Graduates can explore careers as digital content strategists, planning and implementing content strategies that align with the goals of media organizations and businesses.
Media Policy and Advocacy: The program equips students to work in media policy and advocacy, shaping regulations and promoting ethical practices in the digital media landscape.
Academic and Research Roles: Some students may choose to pursue further studies or academic careers, contributing to research in digital media and society or teaching in universities and research institutions.
