MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
BA (Hons) Marketing
Coventry
INTAKE: Jan & Sept
Program Overview
Coventry University's BA (Hons) Marketing program is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques. This undergraduate degree equips students with the knowledge and skills necessary to thrive in the dynamic and competitive field of marketing. The program offers a blend of theoretical knowledge, practical skills, and industry insights, preparing students for diverse roles within the marketing profession.
Curriculum: The curriculum of the BA (Hons) Marketing program covers a wide range of topics essential for success in marketing. Students study core marketing principles such as consumer behavior, market research, branding, advertising, and digital marketing. The program also offers specialized modules in areas such as marketing strategy, social media marketing, and marketing analytics. Through lectures, seminars, workshops, and practical projects, students develop practical skills and theoretical knowledge that are directly applicable to real-world marketing challenges.
Research Focus: Coventry University emphasizes research-led teaching, and this focus extends to the BA (Hons) Marketing program. Faculty members are actively engaged in research projects that explore contemporary marketing issues, trends, and innovations. Students have the opportunity to engage with research through coursework assignments, independent study projects, and research-focused modules. This exposure to research enhances students' critical thinking skills and allows them to stay abreast of the latest developments in the marketing field.
Industry Engagement: The university maintains strong connections with industry partners, providing students with opportunities for industry engagement and professional development. Through guest lectures, industry-led workshops, and networking events, students gain insights into current marketing practices and trends. The program also incorporates industry projects and internships, allowing students to gain hands-on experience and build valuable connections with marketing professionals.
Global Perspective: Coventry University recognizes the global nature of the marketing profession. The BA (Hons) Marketing program incorporates a global perspective into its curriculum, exploring international marketing environments, cultural differences, and global marketing strategies. Students have the opportunity to study international case studies, engage with global marketing challenges, and develop cross-cultural communication skills. This global perspective prepares students for careers in multinational corporations, international marketing agencies, and global markets.
Location
Coventry
Score
IELTS 6
Tuition Fee
£ 19850
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) Marketing program have a wide array of career opportunities available to them in the dynamic and ever-evolving field of marketing. With their comprehensive understanding of marketing principles, strategies, and techniques, graduates can pursue diverse roles across various industries and sectors.
Marketing Manager: One of the most common career paths for graduates is to become marketing managers. Marketing managers play a crucial role in developing and implementing marketing strategies to promote products or services, attract customers, and drive sales. They oversee market research, advertising campaigns, branding initiatives, and digital marketing efforts, collaborating with cross-functional teams to achieve business objectives.
Digital Marketing Specialist: With the increasing importance of digital channels in marketing, graduates may choose to specialize as digital marketing specialists. Digital marketing specialists leverage online platforms such as social media, search engines, email, and websites to reach target audiences and engage with customers. They develop and execute digital marketing campaigns, analyze data metrics, and optimize strategies to enhance online visibility and customer engagement.
Brand Manager: Brand managers are responsible for shaping the identity and perception of a brand in the marketplace. Graduates can pursue careers as brand managers, overseeing brand development, positioning, and communication strategies. They ensure brand consistency across all marketing channels, monitor brand performance, and adapt strategies to meet evolving market trends and consumer preferences.
Market Research Analyst: For graduates interested in data analysis and consumer behavior, a career as a market research analyst may be appealing. Market research analysts gather and analyze data on market trends, customer preferences, and competitive landscapes to inform marketing strategies and business decisions. They conduct surveys, interviews, and focus groups, providing insights that help companies understand market dynamics and identify growth opportunities.
Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and coordinating advertising campaigns. Graduates can pursue careers as account executives, liaising between clients and internal teams to ensure that campaigns meet client objectives and deliver measurable results. They develop creative briefs, oversee campaign execution, and provide strategic guidance to clients.
Public Relations (PR) Specialist: Graduates interested in communications and media relations may choose to pursue careers as public relations specialists. PR specialists manage the reputation of organizations by crafting and disseminating positive messaging through media channels, press releases, and events. They handle crisis communications, cultivate media relationships, and promote brand awareness through strategic PR initiatives.
Sales and Marketing Coordinator: Sales and marketing coordinators support the sales and marketing teams in implementing marketing campaigns and strategies. They assist in coordinating marketing activities, managing promotional materials, and analyzing sales data. Graduates can start their careers in this role and progress to more senior marketing positions as they gain experience and expertise.
Digital Content Creator: With the rise of content marketing, graduates can pursue careers as digital content creators. They produce engaging and relevant content for websites, blogs, social media platforms, and other digital channels. Digital content creators may specialize in writing, graphic design, video production, or multimedia content creation, depending on their interests and skills.
Marketing Consultant: Lastly, graduates may choose to work as marketing consultants, offering their expertise to businesses seeking guidance on marketing strategies and tactics. Marketing consultants provide strategic advice, conduct marketing audits, and develop customized marketing plans to help businesses achieve their marketing goals and overcome challenges.
