MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
BA (Hons) International Marketing (Top Up)
Coventry
INTAKE: Jan & Sept
Program Overview
Coventry University's BA (Hons) International Marketing (Top Up) program is designed to provide students with advanced knowledge and skills in marketing, with a focus on international markets and global business environments. This top-up undergraduate degree builds upon students' prior qualifications and experience, offering a fast-track pathway to obtaining a full bachelor's degree in international marketing. The program covers a wide range of topics essential for success in international marketing, including market analysis, strategic planning, branding, digital marketing, and cross-cultural communication.
Curriculum: The curriculum of the BA (Hons) International Marketing (Top Up) program is carefully crafted to cover both theoretical concepts and practical applications relevant to international marketing. Students study advanced marketing principles and strategies, with a particular emphasis on understanding global markets, consumer behavior, and international marketing environments. The program also includes modules on international business, market research, digital marketing, and marketing communications. Through lectures, seminars, workshops, and practical projects, students develop critical thinking skills and practical marketing expertise that are directly applicable to real-world business challenges.
Research Focus: Coventry University emphasizes research-led teaching, and this focus extends to the BA (Hons) International Marketing (Top Up) program. Faculty members are actively engaged in research projects that explore emerging trends, issues, and opportunities in international marketing. Students have the opportunity to engage with research through coursework assignments, independent study projects, and research-focused modules. This exposure to research enhances students' analytical abilities and prepares them to apply evidence-based approaches to marketing decision-making in a global context.
Industry Engagement: The university maintains strong connections with industry partners, providing students with opportunities for industry engagement and professional development. Through guest lectures, industry-led workshops, and networking events, students gain insights into current marketing practices and trends in international business. The program also incorporates industry projects and internships, allowing students to gain hands-on experience and build valuable connections with marketing professionals in multinational corporations, international agencies, and global markets.
Global Perspective: Coventry University recognizes the importance of a global perspective in today's interconnected business world. The BA (Hons) International Marketing (Top Up) program incorporates a global perspective into its curriculum, exploring cultural differences, global marketing strategies, and international business dynamics. Students have the opportunity to study international case studies, analyze global marketing campaigns, and develop cross-cultural communication skills. This global perspective prepares students to excel in diverse and multicultural business environments and to navigate the complexities of international markets with confidence.
Location
Coventry
Score
IELTS 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) International Marketing (Top Up) program have a diverse range of career opportunities available to them in the global business landscape. Equipped with advanced knowledge and skills in international marketing, graduates can pursue rewarding careers across various industries and sectors.
International Marketing Manager: One of the primary career paths for graduates is to become international marketing managers. These professionals oversee the development and implementation of marketing strategies on a global scale, aiming to promote products or services across different markets and regions. They conduct market research, analyze consumer behavior, and adapt marketing campaigns to suit cultural preferences and market dynamics in various countries.
Global Brand Manager: Graduates may choose to specialize as global brand managers, focusing on building and managing brand identities across international markets. Global brand managers develop brand strategies, oversee brand positioning, and ensure brand consistency across different regions. They collaborate with cross-functional teams to create compelling brand messaging and execute marketing campaigns that resonate with target audiences worldwide.
International Market Research Analyst: For graduates with strong analytical skills, a career as an international market research analyst may be appealing. Market research analysts gather and analyze data on international markets, consumer trends, and competitive landscapes to inform marketing strategies and business decisions. They conduct market surveys, analyze demographic data, and identify market opportunities and threats to help companies expand their global presence.
Global Digital Marketing Specialist: With the increasing importance of digital channels in marketing, graduates can pursue careers as global digital marketing specialists. These professionals leverage digital platforms such as social media, search engines, and email to reach international audiences and drive engagement. They develop and execute digital marketing campaigns tailored to different markets, analyze digital metrics, and optimize strategies to maximize ROI and brand awareness globally.
Cross-Cultural Marketing Consultant: Graduates with a deep understanding of cultural differences and global marketing trends may choose to work as cross-cultural marketing consultants. These consultants provide strategic advice and guidance to businesses seeking to expand their international reach. They conduct market assessments, develop cross-cultural marketing strategies, and provide insights on effective communication and branding in diverse cultural contexts.
International Sales Manager: Graduates interested in sales and business development can pursue careers as international sales managers. These professionals oversee sales operations across multiple countries, developing sales strategies, managing sales teams, and building relationships with global clients and partners. They work closely with marketing teams to align sales initiatives with marketing campaigns and achieve revenue targets in international markets.
Global Trade Specialist: For graduates interested in international trade and commerce, a career as a global trade specialist may be suitable. Global trade specialists facilitate international business transactions, manage import/export processes, and ensure compliance with international trade regulations and agreements. They conduct market research, identify trade opportunities, and negotiate contracts with overseas partners to facilitate global business growth.
International Business Development Manager: Graduates can pursue careers as international business development managers, responsible for identifying and pursuing new business opportunities in international markets. These managers conduct market assessments, develop market entry strategies, and establish partnerships or distribution channels to expand market reach. They monitor market trends, evaluate competitor strategies, and develop strategic plans to drive business growth globally.
Global Marketing Coordinator: Entry-level positions such as global marketing coordinators provide graduates with opportunities to gain hands-on experience in international marketing roles. Global marketing coordinators support marketing teams in developing and implementing global marketing strategies, coordinating marketing campaigns, and executing promotional activities across different regions. This role offers valuable experience and a pathway to advancement in international marketing careers.
