MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
BA (Hons) International Digital Marketing (Top Up)
Coventry
INTAKE: September
Program Overview
Coventry University's BA (Hons) International Digital Marketing (Top Up) (2 Years Full Time) program is designed for students who have completed relevant prior qualifications and wish to obtain an undergraduate degree focusing on international digital marketing in a condensed timeframe. This program offers a comprehensive curriculum that combines theoretical knowledge with practical skills, preparing students for careers in the fast-paced and globalized digital marketing industry.
Curriculum: The curriculum of the BA (Hons) International Digital Marketing (Top Up) program covers a wide range of topics essential for success in digital marketing. Students study advanced digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing. The program also explores topics such as data analytics, consumer behavior, and digital marketing trends, providing students with a holistic understanding of the digital landscape.
Research Focus: Coventry University places a strong emphasis on research-led teaching, and this focus extends to the BA (Hons) International Digital Marketing (Top Up) program. Faculty members are actively engaged in research projects that explore emerging trends, technologies, and best practices in digital marketing. Students have the opportunity to engage with cutting-edge research through lectures, seminars, and independent study projects, enhancing their critical thinking skills and staying abreast of industry developments.
Industry Engagement: The university maintains strong connections with industry partners, providing students with opportunities for industry engagement and professional development. Through guest lectures, workshops, and industry-sponsored projects, students gain insights into real-world digital marketing practices and trends. The program also incorporates practical projects and case studies, allowing students to apply their knowledge and skills to solve marketing challenges faced by businesses.
Global Perspective: Coventry University recognizes the global nature of the digital marketing landscape. The BA (Hons) International Digital Marketing (Top Up) program incorporates a global perspective into its curriculum, exploring international markets, cultural differences, and global marketing strategies. Students have the opportunity to study international case studies, analyze global digital marketing campaigns, and develop strategies for targeting diverse audiences in different regions of the world.
Location
Coventry
Score
IELTS 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) International Digital Marketing (Top Up) (2 Years Full Time) program are well-equipped to pursue a variety of exciting career opportunities in the rapidly growing field of digital marketing, with a focus on international markets. With their specialized knowledge and skills, graduates can explore diverse roles across various industries and sectors.
International Digital Marketing Manager: One of the primary career paths for graduates is to become international digital marketing managers. These professionals oversee digital marketing strategies on a global scale, ensuring consistency and effectiveness across different markets. They analyze market trends, consumer behavior, and competitive landscapes to develop targeted campaigns that resonate with international audiences and drive business growth.
Global Social Media Strategist: Graduates may choose to specialize as global social media strategists, focusing on leveraging social media platforms to engage with diverse audiences worldwide. Global social media strategists develop comprehensive social media strategies tailored to different cultures and regions, create engaging content, and monitor social media channels to maintain brand presence and reputation on a global scale.
International SEO Specialist: With the increasing importance of search engine optimization (SEO) in global marketing efforts, graduates can pursue careers as international SEO specialists. These professionals optimize website content, structure, and performance to improve search engine rankings and organic visibility across multiple markets and languages. They conduct keyword research, implement SEO best practices, and analyze performance metrics to drive organic traffic and visibility.
Cross-Cultural Content Marketer: Graduates with a deep understanding of cultural nuances and preferences can excel as cross-cultural content marketers. These professionals create content that resonates with audiences from different cultural backgrounds, adapting messaging, tone, and imagery to suit local preferences and values. They collaborate with international teams to develop culturally relevant content strategies that drive engagement and brand affinity.
Global Email Marketing Manager: Email marketing remains a powerful tool for engaging with customers worldwide. Graduates can pursue careers as global email marketing managers, overseeing email marketing campaigns targeted at international audiences. These professionals develop personalized email strategies, segment email lists based on demographic and behavioral data, and analyze email performance metrics to optimize campaign effectiveness and ROI.
International Digital Analytics Specialist: Data-driven decision-making is essential in global digital marketing. Graduates can specialize as international digital analytics specialists, analyzing data from various sources to provide insights and recommendations for optimizing marketing strategies across different markets. They use web analytics tools, customer relationship management (CRM) systems, and data visualization techniques to track performance, identify trends, and measure ROI.
E-commerce Globalization Manager: For graduates interested in online retail, a career as an e-commerce globalization manager may be appealing. These professionals oversee the expansion of e-commerce operations into new international markets, ensuring seamless customer experiences and compliance with local regulations. They develop localization strategies, manage cross-border logistics, and optimize e-commerce platforms to drive sales and revenue growth globally.
International Digital Marketing Consultant: Lastly, graduates may choose to work as international digital marketing consultants, offering strategic guidance and expertise to businesses seeking to expand their digital presence globally. These consultants provide customized recommendations, conduct market research, and develop tailored digital marketing plans to help clients achieve their international marketing objectives and navigate cultural and regulatory complexities.
